Ag Comm Study Guide

A specific _____ is a personal statement in which you respond to a topic that was assigned to you.

Essay

Communicating well or poorly can influence success or failure in

Every kind of human relationship

This career uses appropriate media to communicate messages to various audiences

Extension Specialists

In a request letter, what you want should be stated in the _____ paragraph.

First

A group interview in which respondents are asked questions by an objective moderator is known as a:

Focus Group

Effective business letters are written in a ______ tone.

Friendly and helpful

A _____ is a personal statement that you write about yourself, and that explores a relatively open topic with few guidelines

General statement

This career takes words and make them more pleasing to the eye and more understandable.

Graphic Designers

Bulleted lists, graphs, and small pictures are examples of:

Graphic design elements

From the 1700s through the early 1900s, agricultural communicators' messages focused primarily on how to more effectively:

Grow crops and raise animals

Communication between two persons, such as a couple, friends, neighbors, or family members

Interpersonal (Dyadic) Communication

The first course in Agricultural Journalism was taught at ________ in 1905.

Iowa State University

The Old Farmer's Almanac:

Is the oldest continuously published periodical in the United States

19th century Baltimore postmaster John Stuart Skinner is considered the father of American Agricultural:

Journalism

Which of the following is not an example of catchphrase or slogan?

Keep out of the reach of children

Many colleges of agriculture offer _____ in agricultural communications.

Majors and Minors

If you can identify audience members' demographics and psychographics, you can _____ that will help you develop a persuasive message targeted to them.

Make assumptions

The estimate of how much the result of a given sample might differ from the "true" population

Margin of error

Communicating to an audience through a media channel that reaches large numbers of people at the same time

Mass Communication

A brief statement focused around a theme that is designed to persuade a particular audience to think, believe, or act in a certain way.

Message

The term _____ refers to a conscious decision to write with some purpose in mind.

Message strategy

A ______ is an objective interviewer who runs a focus group.

Moderator

The agricultural communication documentation center's website has ______ documents related to agricultural communication.

More than 30,000

The question to use when it is realistic to provide a range of possible answers

Multiple-choice

The ______ was a radio show co-produced by the USDA and NBC which ran six days a week from 1929 to 1944.

National Farm and Home Hour

New Jersey's first newspaper, the ______, was one of the first of the colonial-era newspapers to encourage articles on farming.

New Jersey Gazette

Sometimes, the receiver has barriers or _____ that prevent him or her from receiving your message.

Noise

A type of sample collected by street-corner interviews and telephone call-ins.

Non-random

A _____ explains how your personal, familial, academic, and professional experiences and background qualify you for a particular job, scholarship, or college program

Personal statement

The first agricultural society to publish results of agricultural experimental work, the _____, was formed in 1785.

Philadelphia Society for Promoting Agriculture

In addition to having good questions, the questionnaire itself should be easy to read and:

Pleasing to the eye

The overall group you want information about

Population

A strong message typically positions what you want to say in a _____ way.

Positive

Surveys that are _____ might release only the findings that are favorable to their candidate or case.

Privately funded

A strong message is typically focused on a:

Problem, issue, or opportunity

After a moderator asks a general question, he or she usually adds a:

Prompt

The combination of the attitudes and values people have with their lifestyle choices

Psychographics

This occurs when someone communicates directly to a large audience

Public Communication

Survey or ____ research is one of the most common types of communication research.

Questionnaire

In 2000, ______, a satellite television channel that focuses on the interests of rural america, was launched.

RFD-TV

A type of sample that allows the researcher to infer results back to the larger population.

Random

The question that tells you how respondents value items in relation to other items

Ranking

Questions on a scale

Rating

The ease or difficulty with which the reader can understand your writing is called:

Readability

When you are communicating well with someone, it is because you share a frame of:

Reference

Close-ended questions include a range of answers or ____ items such as true/false, multiple choice, or ranking and rating questions.

Response

Subsets of a population

Sampling

Questions in which response items are in the form of bipolar adjectives used as anchors with intervals between them

Semantic differential

Probably one of the most widely used models that represent the process of communication is the:

Shannon-Weaver Communication Transmission Model

Addressing a letter "To Whom It May Concern":

Should be avoided whenever possible

This type of communication occurs among members of a group or team

Small Group Communication

A ______ is the act of conducting a study to collect data using a questionnaire.

Survey

Some slide presentation software includes _____ featuring prearranged color schemes and formatting selections.

Templates

The first department of agricultural journalism was formed at _______ in 1908.

The University of Wisconsin

Who are the participants in the process of communication?

The sender and receiver

A ______ states your main point and purpose for writing, and is a way of getting your key message across to the reader.

Thesis statement

Focus group moderators are looking for immediate reactions called:

Unaided recall

Multiple-choice questions should be lined _______ to ensure ease of reading

Vertically

In order to view your own writing more objectively, you should ______ between writing a rough draft and revisiting the draft.

Wait a few hours

Telephone surveys tend to sample _____ more since they tend to be home more often and answer the phone more often.

Women

Opened-ended questions allow you to _____ in response to the question.

Write a free-form narrative answer

Communication is both oral and _______.

Written

An "either/or" question that does not provide much information

Yes/No

After communication is "encoded," it is sent through a:

channel

Which of the following is an example of feedback?

"I liked that essay "

Example of a Leading Question

"You wouldn't say you're in favor of student protests, would you?

An effective questionnaire should be limited to _____ pages(s) in length whenever possible.

1

How many ideas should you use per slide when writing for computer-generated side presentations?

1

The benchmark for an accurate national poll is _____ respondents.

1,000 to 1,500

In 2000, ____ percent of the U.S labor force worked in agriculture.

1.9%

An effective questionnaire should include only _____ very specific questions.

10 to 15

Between 1880 and 1920, the circulation of agricultural publications grew from about 1 million to around:

17 million

In the _____ during the United States' colonial era, society was predominantly agrarian

1700s

In 1900, around _____ percent of the American workforce was employed in agriculture

40%

The percentage of the United states population living on a farm decreased from around 40 percent in 1900 to less than ____ percent in 2000.

5

Surveys give you information about:

A certain group at one point in time

When writing for computer-generated slide presentations, you should always use _____ verbs.

Active

This career creates messages that influence people to buy a product or service

Advertising Professionals

The term ____ refers to the exchange of information about the agricultural and natural resources industries through effective and efficient media to reach appropriate audiences.

Agricultural Communications

This career teaches students in high school and universities how to communicate more effectively

Agricultural Communications Educators

The process of producing food, feed, and fiber through the raising of plants and animals is called

Agriculture

Several magazines and newspapers that included information on American farming practices began publication soon after the

American Revolution

You may wish to use an audience ______ to help identify key characteristics about your audience.

Analysis matrix

Writing mechanics such as grammar, punctuation, and spelling need to be:

As close to perfect as possible

Describing an audience on the basis of shared characteristics

Audience analysis

Letters stating that a donation request has been denied, or that someone will not receive a job or internship, are examples of:

Bad news letters

Two of the most notable members of the Philadelphia Society for Promoting Agriculture were:

Benjamin Franklin and George Washington

Effective business letters include a ______, which is a statement of what you want or need from the recipient.

Call to action

A _____ guides researchers as to what to look for when coding.

Coding sheet

Agricultural communications in the United States can be traced back to:

Colonial times

Today, a large part of what agricultural communicators do is ______ to consumers, lawmakers, and others.

Communicating positive messages about agriculture

A process by which information is exchanged between individuals through a common system of symbols, signs, or behaviors

Communication

A ______ is a professional who handles the day-to-day communication needs in an organization.

Communication Specialist

The _____ is defined as the transmission of a message through a channel from a sender who encodes the message to a receiver who decodes the message.

Communication system

The term ____ refers to the process of transferring information from a sender to a receiver with the use of a medium in which the communicated information is understood by both the sender and receiver

Communications

When done correctly, ______ can provide communication researchers with valuable insights into how messages are communicated.

Content analysis

Americans' knowledge and understanding about agriculture has _____ over generations as people moved from rural to urban settings.

Declined

An effective questionnaire requests ______ information in the first or last few questions.

Demographic

Characteristics about audience members which are hard to change, such as gender, age, income, education level, and place of residence.

Demographics

This career develops materials, such as videos, documents, and presentations, for instructional purposes

Educational Material Developers