BA 3304 Ch. 9

Context is defined by:

Theme and sensory, Layout and social interaction, Learnable and usable and mutable. (all of the above)

Watching a television show can best be described as what type of experience?

Absorption

The need to associate with like minded individuals identify ourselves with those who share our values.

Clanning

Sensory stimulants not only enhance the theme, they also significantly increase the level of what?

Immersion

Building flexibility into a system that allows different customers to create their own use environment during their interaction with the service refers to which of the following:

Mutable

What is the method (s) can be used to understand customer's experiential perspective?

Observing the experiential environment and in-depth interviews, Customers' personal documentation of their interaction with the service, Experience blueprint. (All of the above)

Edutainment combines

Playing and learning

Which of the following is a typical escapist experience?

Playing casino

Memorabilia serves the following purpose in experience design

A physical reminder, It generates dialog about the experience, It provides additional revenue and free advertising. (all of the above)

Entertailing combines which two retail elements?

A retail environment with theater or theme park-like elements

The tendency for people to seek fulfillment in spiritual values and to look to the past for reassurance and comfort is known as what?

Anchoring

The richest and most satisfying experience encompass aspects of

Education Entertainment Escapist Esthetic (All the above)

Which of the following is a key dimension that management should attempt to control during experience creation?

Engagement

Which of the following best describes memorabilia?

Generates dialog about the experience, encouraging word-of-mouth

Ikea stores contain a play center with activities for children at the front of their stores so that shoppers can browse comfortably. What context element best describes this setting?

Layout

In the model for building memorable experiences, which key dimension is an outcome?

Loyalty

Which one or more of the following are key elements in relation to time?

Memorabilia Continuity Dynamics (all of the above)

In an experience economy, which best describes the nature of the offering?

Memorable