BA1301-CH9-12

Wes Johnston overheard his manager say, "Work is as natural as play, and workers seek more job responsibility." This statement supports: the Hawthorne effect Theory X assumptions Theory Y assumptions Theory Z assumptions the hierarchy of needs

Theory Y assumptions

Geraldine Fadsi's job in the entertainment industry is to bring together entertainers and organizations looking to hire entertainers. Fadsi is paid a commission, usually by the entertainer. Fadsi is acting as a:

agent

For which of the following businesses would scheduling be important? a car repair shop a bakery a school cafeteria a manufacturer of hand tools all of the above

all of the above

What type of market segmentation strategy was Kimberly-Clark, the manufacturer of Huggies diapers, using when it introduced Poise and Depend brands for adults?

demographic

When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy.

distribution

Within the distribution channel, retailers and wholesalers are called: inventory control agents marketing intermediaries movement facilitators logistical managers industrial users

marketing intermediaries

In _____, goods are produced using mass production techniques up to a point. Then production is custom tailored to the needs or desires of individual customers. just-in-time production mass customization individualized production niche manufacturing production-to-order

mass customization

In which stage of the product life cycle are you most likely to find the manufacturer using a line extension strategy? introduction development maturity growth decline

maturity

A Theory X manager would assume his or her workers are:

naturally unmotivated and dislike work

involves creating a unique marketing mix for every consumer.

one-to-one marketing

Gantt charts are most helpful when: only a few tasks are involved production routes are long and complex task times are less than one hour bottlenecks do not exist costs is not an important consideration

only a few tasks are involved

In the newspaper comics, Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe. The clerk is engaged in:

personal selling

During production planning, the operations manager must make decisions about all of the following EXCEPT: site selection facility layout product design the type of production process that will be used resource planning

product design

Miller Nwagi will not ride in elevators because he perceives them to be confining boxes that could fall. He refused to visit a store, which was selling his favorite brand of pipe tobacco, because the store could only be reached with an elevator. This would be an example of how _____ influences determine consumer buying decisions

psychological

In 2006, consumers held on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tested consumers to see who can hold on to the car the longest to win it. An article in USA Today about the winner of the competition is an example of which promotional activity? personal selling advertising public relations media handling corporate relations

public relations

In which of the following industries are you most likely to find a broker?

real estate

According to Maslow, people need to feel secure, to be protected from physical harm, and to avoid the unexpected. These needs are called _____ needs. self-actualization safety belonging psychological physiological

safety

In Maslow's theory, the need to belong to informal social groups both on and off the job is an example of _____ needs.

social

A retailer would separate children's clothing purchased from Carter's into various sizes and types of clothing, such as size 6 shirts, size 2T shorts, and size 4T sun dresses. This process is called:

sorting out

The _____ is a specific group of consumers toward which a firm directs its marketing efforts.

target market

is a production technique that uses small, self-contained work stations and has each perform all or most of the tasks necessary to complete a manufacturing order.

Cellular Manufacturing

One-to-one marketing is synonymous with database marketing. True False

False

Which of the following statements about reverse auctions is true? Large manufacturers do not engage in reverse auctions. There are no risks associated with reverse auctions. Reverse auctions are an effective procurement process for critical production materials. In a reverse auction, potential suppliers bid against each other. None of the above statements about reverse auctions is true.

In a reverse auction, potential suppliers bid against each other.

is the horizontal expansion of an employee's job.

Job Enlargement

is the redesign of a job to provide workers with more authority, responsibility, challenge, and the opportunity for more personal achievement is called: Job integration Task generalization Task enlargement Job enrichment Job rotation

Job enrichment

is the division of markets into different groups

Market segmentation

According to the goal-setting theory,: specific goals lead to higher levels of performance than do more generalized goals more difficult goals lead to better performance than do easy goals an individual's intention to work toward a goal is a primary source of motivation feedback on progress toward goal enhances performance all of the above are true

all of the above are true

because with building costs soaring out of sight, there is pent-up demand for a well-designed, green-built, contemporary home that's actually affordable. That means it has to be efficiently constructed, and the best way to do this is in a factory, where it can be put together on an assembly line, like an automobile. A company has developed the Glidehouse can be built that way in 19 days in a factory near Vancouver, British Columbia, then trucked to your property. Glidehouse is produced through:

assembly process

The _____ is a list of components and number of each needed for file cabinets that a manufacturing company will produce.

bill of materials

uses a computer to design and test new products and modify existing ones.

computer-aided design

A relatively inexpensive item that requires very little shopping effort is called a _____ product. shopping generic sought specialty convenience

convenience

As a promotional tool, podcasting offers the advantage to listeners of:

convenience.

Based on the expectancy theory, managers who want to motivate their employees should: determine the rewards valued by each employee link rewards to performance determine what factors might counteract the effectiveness of a reward make sure the rewards are adequate for the level of performance do all of the above

do all of the above

A CAD/CAM system: reduces costs improves quality shortens design time controls flow of material does all of the above

does all of the above

Low volume, short production runs, and high-variety production are characteristic of the continuous process.

false

Bill Nielsen works as a graphic designer. He arrives at work at 7 a.m. and goes home at 3 p.m. One of Nielsen's co-workers who performs the same job as he does arrives at work at 10 a.m. and goes home at 6 p.m. Yet another co-worker arrives at 9 a.m. and leaves work at 5 p.m. From this brief description, you should realize that Nielsen's employer uses:

flextime

Companies that want to meet the diverse needs of their employees by offering work-scheduling options can use:

flextime

Selling more rainwear in Seattle than in San Diego due to the annual rainfall is an example of which type of marketing segmentation?

geographic

When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this advertising campaign was most likely to

get customers to try the new product

A flexible manufacturing system (FMS) combines all of the following EXCEPT:

human resources

One criticism of Herzberg's motivator and hygiene theory is that it:

ignoring the impact of situational variables

Managers can use equity theory to:

improve worker satisfaction.

An example of nonstore retailing is the vending machine from which you purchased a soda.

true

Distribution strategy is another term for place strategy.

true

Sales promotions are marketing events or sales efforts that stimulate consumer buying. True False

true

The Theory Z approach emphasizes long-term employment.

true

The strategy that is based on the demand for the product and the cost of producing it is called the pricing strategy.

true

are distribution channel members that buy finished products from manufacturers and sell them to retailers.

wholesalers

Production and operations management involves three main types of decisions that are made at three different stages. The final stage of operations management focuses on:

improving production and operations

Which of the following is NOT an example of a job satisfier? recognition responsibility salary and fringe benefits advancement the work itself

salary and fringe benefits