BCOM 3360 Ch 8

What is a blog?

An easily updatable online journal.

What is a podcast?

A recorded audio or video file distributed online

A phrase sent via text message that is comprised of the first letter of each word in the phrase is known as which of the following? A. Acronym B. Spam C. Acrostic D. Text E. Stream

A. Acronym

Adriana is responding to a client and wants to make the client aware of her manager's involvement in the process. Which of the following should she use? A. Courtesy copy B. Reply C. Reply all D. Blind courtesy copy E. Forward

A. Courtesy copy

__________allow(s) users to communicate privately, one-to-one. A. Direct messaging B. Workgroup messaging services C. Branded channels D. Communities of interest E. Chat rooms

A. Direct messaging

Which of the following BEST describes instant messaging? A. Instant messaging was historically a computer-based service but is now widely used on internet-capable phones. B. Instant messaging allows users to create messages as long as they like. C. Instant messaging allows users to compose and receive messages at their leisure. D. Instant messaging allows users to create audio files for others to listen to at their convenience. E. Instant messaging allows users to create video files for others to watch at their convenience.

A. Instant messaging was historically a computer-based service but is now widely used on internet-capable phones.

Valerie tweets a small piece of information about her upcoming novel to intentionally draw the attention of her readers without giving away the novel's plot. This is an example of which of the following? A. Teaser B. Narrative C. Reference D. Orientation E. Summary

A. Teaser

A podcast that is created for regular recordings on a consistent theme, designed for a wider public audience is called a podcasting __________. A. channel B. feed C. medium D. program E. station

A. channel

Podcasting and written communication differ the most in the __________ step of the writing process. A. completing B. organizing C. planning D. proofreading E. revising

A. completing

A(n) __________ restricts messages to a specific character count. A. microblog B. blog C. webpage D. instant message E. podcast

A. microblog

The creation of __________ with digital media allows for large quantities of numerical or textual data to be searched online by data points and trends. A. reference materials B. narratives C. orientations D. comments and critiques E. summaries

A. reference materials

__________ messaging is used on public social media platforms to communicate privately. A. Instant B. Direct C. Enhanced D. Workgroup E. Text

B. Direct

When creating content for digital media, which of the following techniques should be used? A. Create content that is permanent and doesn't need updates, additions, or corrections B. Write informally but not carelessly C. Create content following a sales presentation style D. Use general headlines to attract as many readers as possible E. Create content in the first-person style

B. Write informally but not carelessly

To tag your topics, you should use _________. A. cliptags B. hashtags C. retags D. marktags E. blogtags

B. hashtags

Which one of the following should you remember when writing a business email message?

Business email messages carry the same legal weight as other business documents.

Which of the following allows another recipient to read an email message without the primary recipient being aware that the email was sent to the additional recipient? A. Courtesy copy B. Replay and carbon copy C. Blind courtesy copy D. Reply E. Reply all

C. Blind courtesy copy

Which of the following is a benefit of email as compared to IM? A. Email mimics conversation more closely than IM. B. Email works better as a broadcast mechanism. C. Email is better suited for midsize messages as compared to IM. D. Email is faster than IM. E. Email results in a more rapid response to urgent messages.

C. Email is better suited for midsize messages as compared to IM.

Khoa chooses a topic for his company's blog that will allow him to write relevant posts for the next year. Which of the following is he restricting? A. Usage B. Audience C. Purpose D. Scope E. Access

C. Purpose

Tools that empower stakeholders to be participants in the communication process by sharing, revising, responding, and contributing to content are called what? A. Electronic media B. Smartphones C. Social media D. Hackers E. Computers

C. Social media

Using descriptive words to draw consumers to your post is known as which of the following? A. Luring B. Marking C. Tagging D. Catching E. Drafting

C. Tagging

Consumers usually use _________ for group discussions and businesses for one-to-one discussions on the business side. A. enhanced messaging apps B. workgroup messaging services C. chat rooms D. branded channels E. communities of interest

C. chat rooms

No matter which types of messaging you use on the job, you should __________. A. keep the same tone and level of formality for all situations B. create lengthy, complex messages to save time on future correspondences C. check and follow your company's network security policies D. use acronyms whenever possible E. carry on multiple messaging exchanges at a time to take advantage of multitasking

C. check and follow your company's network security policies

You should use a(n) __________ if you wish to record and distribute audio or video files online. A. microblog B. instant message C. podcast D. email E. video processor

C. podcast

A great way to keep followers up to date on your business is to utilize __________ online. A. summaries B. comments and critiques C. status updates and announcements D. orientations E. narratives

C. status updates and announcements

To make material easier to find in a blog, use __________ to link descriptive words that users can click on to find additional posts on this topic. A. hyperlinking B. attaching C. tagging D. pinning E. bonding

C. tagging

Which one of the following websites allow visitors to answer questions posted by other visitors?

Community Q & A sites

Which of the following is a compelling advantage of email, keeping it in steady business use today? A. Email is secure because it can only be viewed on a specific system. B. Email is still the best medium for long messages. C. Email is an instantaneous form of communication. D. Email is still the best medium for many private, short- to medium-length messages. E. Email allows the sender to know when a person opens and reads the message.

D. Email is still the best medium for many private, short- to medium-length messages.

__________ include shopping, social networking, and banking capabilities beyond just basic messaging capabilities. A. Chat rooms B. Branded channels C. Communities of interest D. Enhanced messaging apps E. Workgroup messaging services

D. Enhanced messaging apps

The ________________ step is where podcasting differs most dramatically from written communication. A. gathering the information B. analyzing the situation C. planning D. completing E. organizing your material

D. completing

Restricting messages to a specific character count, a(n) __________ can be used to build communities and share customer success stories. A. webpage B. instant message C. podcast D. microblog E. blog

D. microblog

A security risk to email is __________, which are fraudulent messages that prompt unwary users to reveal sensitive information or grant unauthorized access to protected networks. A. mass mail B. direct mail C. spam D. phishing E. instant messaging

D. phishing

When creating business email, you should take advantage of the email __________ feature to automatically include your full name, title, company, and contact information at the end of your messages. A. closing B. ending C. sign off D. signature E. completion

D. signature

At the beginning of his webpage, Byron used a(n) __________ to provide readers with all the key points while skipping over the details. A. reference B. teaser C. narrative D. summary E. orientation

D. summary

Why is it important to include information in the subject line when sending an email? A. Subject lines are a good place to put emoticons, drawing attention to the email for a quicker response time. B. Recipients often use the subject line to forward personal emails to friends without viewing the text. C. Emails display the first few words of the message so a well-crafted email doesn't need a subject line dash- the receiver will know what it is about. D. The subject line is a good place to mark a message as "urgent." E. A subject line helps recipients decide which email to read and in which order to read them.

E. A subject line helps recipients decide which email to read and in which order to read them.

Which of the following methods of electronic communication carry the same legal weight as other business documents? A. Podcasts B. Blogs C. Instant messages D. Text messages E. Email

E. Email

Heather adds a graphic to her blog post showing readers where to find key points. This is an example of which of the following? A. Reference B. Summary C. Narrative D. Teaser E. Orientation

E. Orientation

Which of the following is fueling the growth of networked organizations? A. Emailing B. Instant messaging (IM) C. Podcasting D. Blogging E. Social networking

E. Social networking

__________, or unsolicited bulk email, accounts for roughly 50% of all email volume. A. Mass mail B. Direct mail C. Phishing D. Instant messaging E. Spam

E. Spam

Content submitted to a website that is not owned or created by the site's owner is known as which of the following? A. Marketing content B. Owner-generated content C. Crowdsourced content D. Fan-fiction content E. User-generated content

E. User-generated content

A(n) __________ is a great business communication tool that has the ability to share a continuing stream of information while allowing for audience responses. A. website B. RSS feed C. online interaction board D. podcast E. blog

E. blog

Podcasting differs the most from written communication in the __________ phase in the three-step writing process. A. planning B. creating C. organizing D. writing E. completing

E. completing

A Twitter user can share another's posting by __________ it. A. distributing B. copying C. engaging D. broadcasting E. retweeting

E. retweeting

Twitter users can repost or share messages by __________ them. A. engaging B. distributing C. copying D. broadcasting E. retweeting

E. retweeting

For which one of the following reasons has email remained a dominant communication tool, despite the rise in the use of newer, alternative media options for message delivery?

It is a widely available medium for written messages with which users are comfortable.

How is microblogging different from blogging?

Microblogging involves sharply reducing the character count of messages.

An example of a content curation site is __________.

Pinterest

Before you complete and send your business email, you should do which one of the following?

Revise and proofread carefully.

__________ makes material in a blog easier for the audience to find.

Tagging

Which one of the following is a compositional mode?

Teasers

Which one of the following is a condition for creating a podcasting channel?

The podcast has a consistent theme.

What is the goal of using orientations when composing for digital media?

To help people find their way through an unfamiliar system

Which one of the following is true of creating content for social media?

You should create concise, specific, and informative headings.

Brand socialization is a measure of how effectively ______.

a company engages with its various online stakeholders in a mutually beneficial exchange of information

A content curation site is __________.

a site where someone with expertise or interest in a particular field collects and republishes materials on a particular topic

A social network is __________.

an online service that enables individual or organizational members to form connections and share information

When in the planning stage of creating an effective email message, you should __________.

practice good email hygiene by not opening suspicious messages, keeping virus protection up to date, and following other company guidelines

One of the disadvantages of using social media as a business communication tool is that it __________.

depends upon active participation from the audience

The electronic written media that simulates a conversation is __________.

instant messaging

An online service that enables individual or organizational members to form connections and share information is a(n) __________.

social network

For conversational exchanges, __________ are rapidly replacing the use of phone calls as the most expedient communication medium.

text messages

A __________ is a site where users rather than website owners contribute most or all of the content.

user-generated content (UGC) site