BCOM Chapter 5 Creating effective business Messages

Which of the following are ways an inexperienced newcomer can improve a professional reputation?

-ask to take on projects with greater responsibilities -dress in a manner that reflects the company's corporate culture -be in attendance at numerous meetings

The professional reputation of entry-level business people can be improved relatively quickly through which of the following?

-being conscious of strengths and weaknesses -offering something of value to the work environment

When writing an effective business message, being flexible can involve which of the following?

-being open to alternative ways to address an issue -listening to the ideas of others

Which of the following are benefits of recognizing the contributions of others in business messages?

-credit given in return on other projects -better working relationships

Writing effective messages in business helps

-drive collaboration -boost productivity

Expert business writers typically work more, ____ than average business writers

-quickly -effectively

Which of the following are helpful ways of organizing the logic of a business message?

-sketching out the logic -diagramming the logic

Using exaggeration in a business message can affect the credibility of which of the following?

-the author -the message itself

readers interpret the tone of a business message primarily as a reflection of the writers attitude toward

-the readers of the message -the message content

Crystal believes that outsourcing the bookkeeping needs of her firm would save money. She researches various companies and runs the numbers for various scenarios to gather evidence of the potential savings. Which of the following best defines Crystal's message structure?

Crystal is identifying causes and effects

When framing the primary message, authors of a business message should complete which of the following?

Define and the primary message compose a brief message statement.

In effective business messages, any analogies should be rooted in:

Similarities.

Templates are used to create a business message for what reasons?

To organize its appearance To define its structure

which of the following are parts of the process of crafting effective business messages

Writing planning reviewing

business messages usually conclude with a

call to action

a listener-centered approach to business messages focuses on the input of which of the following

colleagues clients

in terms of tone, which two of the following do readers respond to most positively

concern for others the projection of positivist

Average and poor business writers are more likely than excellent writers to focus on the ___ stage first.

drafting

the success of expert business writers lies in their placing greater focus on which two of the following stages

reviewing planning

an effective, logical business message includes which of the following characteristics？

supported facts applicability of research research-backed ideas

For many business messages, the most important step in the planning stage of business communication writing is identifying

the benefits to be gained by the reader

In a deductive business argument, the essence of the message can be gleaned from which three of the following?

the first paragraph the last paragraph the first sentences of supporting paragraphs

An indirect approach is often used for which of the following types of business messages?

to give negative news

statements that can be relied on with a fair amount of certainty are

facts

A listener-centered approach to business writing includes a focus on

learning and input from others

Business writers who effectively craft their message do what?

-foresee the reaction of their audience -keep the needs of secondary audiences in mind -remember the values of their audience

The description of products and services in a business message is more effective when it emphasizes their trait.

-in a positive manner -as assets

In general, which of the following are results an author can expect from a carefully crafted business message with strong logic?

-increased influence -stronger credibility

The framing of the primary business message is important for which of the following reasons?

-it highlight support for the message's key ideas -it gives focus to an important argument -it emphasizes the message's premises

Which of the following are means by which a secondary audience receives a business message?

-primary recipients share it with others -the author shares the message with affected individuals other than primary recipients

Which of the following actions will contribute to receiving a timely, desired response to a business message?

-recognizing others' individualism -respecting the time of others

The frame of a primary business message should be which of the following?

-short -memorable

Your goal in framing a business message is to

help the audience see the issue from a strategic perspective

In business communications, which of the following generally enhances the writer's beneficial influence over others?

optimism

which of the following are part of planning the basic message structure

finding and framing the primary message arranging the logic of the primary message

setting up the logic of the message consists of

identifying supporting points in the message identifying the call to action

which of the following are part of clearly understanding the out come a business professional want to achieve while developing ideas for a business message

promoting a distinct position based on level of commitment achieving balance between ideal outcomes and work relationships