BIS Chapter 9

________ is an unsupervised data mining technique in which statistical techniques identify groups of entities that have similar characteristics.

Cluster analysis

________ reports are business intelligence documents that are updated at the time they are requested.

Dynamic

Which of the following is a data mining technique for determining sales patterns?

market-basket analysis

Which of the following activities in the business intelligence process involves delivering business intelligence to the knowledge workers who need it?

publish results

________ is used to measure the impact of a set of variables on another variable during data mining.

regression analysis

________ are business intelligence documents that are fixed at the time of creation and do not change.

Static reports

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity.

cross-selling

________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

data mining

A ________ is designed to extract data from operational systems and other sources, clean the data, and store and catalog that data for processing by business intelligence tools.

data warehouse

Which of the following marketing techniques refers to the application of business intelligence systems to the planning and execution of marketing programs?

database marketing

Which of the following techniques uses a hierarchical arrangement of criteria to predict a classification or value?

decision tree

List and describe the three primary activities in the business intelligence process.

1. data acquisition: process of obtaining, cleaning, organizing, relating, and cataloging source data 2.BI Analysis: process of creating business intelligence through reporting, data mining, and knowledge management. 3. push/ pulling establishment: push delivers BI without request from user and pull requires user to request BI

Which of the following RFM scores refers to the most valuable customer?

111

Which of the following statements is true of unsupervised data mining?

Analysts create hypotheses only after performing an analysis.

________ process operational and other data in organizations to analyze past performance and make predictions.

Business intelligence systems

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

Data acquisition

________ is the process of delivering business intelligence to users without any request from the users.

Push publishing

What is BigData?

a collection of large complex data sets including structured and unstructured data which cannot be analyzed using traditional database method and tools.

In RFM analysis, an R score of 5 shows that ________.

a customer has not made any recent purchases

Which of the following refers to data in the form of rows and columns?

structured data

The more attributes there are in a sample data, the easier it is to build a model that fits the sample data, but that is worthless as a predictor. Which of the following best explains this phenomenon?

the curse of dimensionality