BNAD CH 14 - Practice Quiz

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. This is an example of: A) supply chain management. B) a vertical marketing system. C) a horizontal marketing system. D) channel conflict. E) dual distribution.

A) supply chain management.

Rob Stevens is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products. A) wholesalers B) brokers C) agents D) merchants E) retailers

C) agents

A commonly used computerized means of integrating order processing with production, inventory, accounting, and transportation is: A) web-based inventory management. B) just-in-time. C) electronic data interchange. D) universal product codes. E) activity based management.

C) electronic data interchange.

To expand the number of its retail outlets in the Washington, D.C. area, Whole Foods bought out a small chain of organic food stores in northern Virginia. This type of integration is called: A) vertical. B) retail. C) horizontal. D) backward. E) forward.

C) horizontal.

Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Honey Farms be likely to use for its new product? A) Intensive B) Selective C) Targeted D) Exclusive E) Premier

D) Exclusive

Overall channel goals and individual channel member goals cannot be achieved together without: A) conflict. B) captains. C) leadership. D) cooperation. E) tying agreements.

D) cooperation.

Consumers receive the benefits of place utility when: A) they have to travel excessively to obtain products they want. B) retailers remain open 24 hours a day. C) they can stock up on products they need but not use them right away. D) they make purchases with credit and debit cards. E) products are available in locations where consumers want to buy them.

E) products are available in locations where consumers want to buy them.

When Sophie buys organic produce for her household using a channel with only one intermediary, that intermediary is classified as a: A) retailer. B) wholesaler. C) broker. D) functional middleman. E) producer.

A) retailer.

Fragile products that require special handling are more likely to be distributed through: A) longer channels. B) shorter channels. C) direct channels. D) strategic alliances. E) exclusive outlets.

B) shorter channels.

Benetton, a leading manufacturer of knitwear in Italy, expanded its operations to include retail outlets in the United States and South America. This type of channel is called A) horizontal integration. B) vertical integration. C) multilevel integration. D) retail integration. E) merchandising integration.

B) vertical integration.