BUS 190 Quiz 6

Which of the following would be catagorized a "push" promotional strategy? Question options: A) A 30 second radio advertisement. B) A social media campaign with coupons. C) A full page color advertisement in the newspaper. D) An outside sales force cold calling targeted customers.

An outside sales force cold calling targeted customers

According to the book, which of the following is not one of the three steps in developing a marketing strategy? Question options: Targeting Metrics Segmentation Positioning

Metrics

How many days should it take to measure the success of a marketing strategy? Question options: 10-20 days 90-120 days 120-180 days 30-90 days

30-90 days

Which of the following is not one of the four "P's" of marketing? Question options: A) Price B) Product C) Patent D) Promotion

Patent

A penetration pricing strategy is dependent on high margins and low volume distribution. Question options: True False

False

The terms marketing, advertising and public relations are synonymous. Question options: True False

False

When developing a marketing plan it is important to consider your product to be just the physical good or service provided and not the total package of benefits a customer will receive. Question options: A) True B) False

False

According to the lecture, which of the following is not one of the unique marketing challenges faced by entrepreneurs? Question options: A) Limited time and urgency to get to market. B) Limited reach to target markets. C) Limited market information. D) Limited financial and managerial resoruces.

Limited reach to target markets

The most significant problem with utilizing a Cost Based and/or Comparative Based pricing methodology is that you might actually price your product to low. Question options: True False

True

When thinking about distribution channels an intensive coverage strategy is best suited for mass market consumer goods. Question options: True False

True