BUS 230

Which of the following is the most important question a researcher can ask when using a probing technique?

"What has changed?"

In theory development, which of the following is the level of knowledge expressing a concept that exists only as an idea or a quality apart from an object?

Abstract Level

All of the following are gaps that represent problems EXCEPT:

Actual Business Performance i greater than expected business performance

Which of the following determines the appropriate analytical technique for data analysis? a. management's information requirements b. characteristics of the research design c. nature of the data gathered d. all of the above

All of the Above

Which of the following errors become more prominent when research studies are rushed? a. Conducting a study that is not needed b. addressing the wrong issue c. Sampling difficulties d. All of the Above

All of the Above

Which of the following is a business orientation? a. Production Oriented b. Product Oriented c. Marketing Oriented d. All of the Above

All of the Above

Which of the following is a method of data collection that is used in surveys? a. Telephone b. Mail c. The Internet d. All of the Above

All of the Above

Which of the following is a possible unit of analysis in a research study? a. An employee b. A sales region c. Zip code area d. All of the above

All of the Above

Which of the following is a step involved in the application of the scientific method? a. Statement of hypotheses b. formulation of concepts and propositions c. analysis and evaluation of data d. all of the above

All of the Above

In what situation would no random sampling error be present in a reserach study: a. When a convenience sample is used b. When a census is used c. When a stratified sample is used d. All of the examples above would have some level of random sampling error.

All of the example above would have some level of random sampline error.

_____ is the application of morals to business behavior related to the exchange environment.

Business Ethics

Janna discovers a market segment that is underserved by competitors? products. For Janna?s company, this segment represents a:

Business Opportunity

_____ is the application of the scientific method in searching for the truth about business phenomena.

Business Research

What type of variable is "gender�?

Categorical Variable

Leadership, which is a generalized idea about a human trait, is an example of a(n):

Concept

All of the following are types of variables EXCEPT:

Constant

Something that does not change from one instance to another is called a:

Constant

A variable that can take on a range of values that correspond to some quantitative amount is called a:

Continuous Variable

What type of variable is "dollar sales volume"?

Continuous Variable

When AT&T hires a research agency to conduct research tailored to it?s unique needs, this is called:

Custom Research

_____ is the process of developing and deciding among alternative ways of resolving a problem or choosing from among alternative opportunities.

Decision Making

A written expression of the key question(s) that a researcher user wishes to answer is referred to as a:

Decision Statement

_____ is the logical process of deriving a conclusion about a specific instance based on a known general premise or something known to be true.

Deductive Reasoning

In the statement: "Years of sales experience is an important predictor of dollar sales performance," what type of variable is "dollar sales performance"?

Dependant Variable

What type of research is being conducted to answer the question: "What is the average age of our employees?"

Descriptive Research

All of the following are steps in the problem-definition process EXCEPT:

Develop Dummy Tables

All of the following are helpful hints that can be useful in the interview process when attempting to understand the situation EXCEPT:

Develp hypotheses before conducting interviews

Tables placed in a research proposal that are exact representations of the actual tables that will show results in the final report but contain hypothetical results are called:

Dummy Tables

At what level do we �experience� reality?

Empirical Level

When a researcher collects data to test a theory, what is this testing called? Question 2 options:

Empirical Testing

Carol was invited to participate in a research study along with ten other employees to discuss their experiences using the company intranet. The group was asked to discuss their experiences and were encouraged to feed on each other?s comments. What is this type of study called?

Focus Group Interview

Sharon is a management professor who received a grant from the American Management Association to study how employees make decisions in cross-functional groups. Sharon�s research is:

Funded Business Research

A statement such as: "If we increase price five percent, sales will likely drop eight percent or more," is an example of a:

Hypothesis

�Employees dressed professionally will generate greater sales than those dressed casually� is an example of a:

Hypothesis

In the statement: "Years of sales experience is an important variable in predicting unit sales performance," what type of variable is "years of experience"?

Independent Variable

If all the trees a person has seen in his life have been green and therefore he concludes that all trees are green, which type of reasoning is he using?

Inductive Reasoning

Clint and his fellow researchers are asking managers and line workers multiple what, where, who, when, why, and how questions to get a better understanding of their client�s business decision-making situation. Asking these types of questions is representative of which type of technique?

Interrogative Techniques

The organization of concepts in sequence from the most concrete and individual to the most general is called the:

Ladder of abstraction

Attitude is a concept that is not directly observable or measurable but is measured through proxy measures. This is an example of a(n):

Latent Construct

All of the following are important aspects of the business research process EXCEPT:

Making results publicly available

A statement such as: "If our new soft drink reaches a local market share of one percent after nine months of test marketing the product in St. Louis, we will launch the product nationally," is an example of a:

Managerial Action Standard

_____ means that the researcher alters the level of the experimental variable in specific increments.

Manipulation

A possible advantage of an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project:

More objectively

The process of identifying the actual measurement scales to assess the variables of interest is called:

Operationalizing

An interview technique that tries to draw deeper and more elaborate explanations from the discussion is called:

Probing

When a researcher defines and develops a decision statement and the steps involved in translating it into more precise research terminology, he or she is involved in what process?

Problem Defenition

In which situation do symptoms exist, but are subtle and few, making problem identification difficult?

Problem-focused decision making and conditions of high ambiguity

Wal-Mart is the low-cost leader in retail. This company achieves this success by prioritizing efficiency in its distribution process. Which business orientation is Wal-Mart exhibiting when it prioritizes efficiency and effectiveness of the product process (i.e., getting products into the stores) in making decisions?

Production-Oriented

What is the LAST step in the application of the scientific method?

Proposal of an explanation of the phenomenon and statement of new problems raised by the research

Which of the following is a statement explaining the logical linkage among certain concepts by asserting a universal connection between concepts?

Proposition

Which of the following can effectively serve as a link between management and the research specialist?

Research Generalist

Which of the following essentially answers the question, �What information is needed to address this situation?�

Research Objectives

Managers at Procter & Gamble view marketing research at a strategic planning level. Therefore, the company conducts numerous related studies that come together to help in their product planning decisions. This is referred to as a:

Research Program

A written statement of the research design is called a:

Research Proposal

Which of the following expresses the research objectives in terms of questions that can be addressed by research?

Research Question

Which of the following involves any procedure that draws conclusions based on measurements of a portion of the entire population?

Sampling

A researcher is testing the hypothesis stating a positive relationship between consumers� attitudes toward a brand and their intention to purchase that brand. To test this, she uses a set of prescribed procedures for establishing and connecting theoretical statements about these two constructs, for analyzing empirical evidence gathered through surveys, and for predicting future purchases. This researcher is following the:

Scientific Method

Julius is gathering background information to familiarize himself with his new client�s decision-making environment. He is analyzing marketplace conditions and conducting interviews with employees of the company. Julius is conducting a:

Situation Analysis

Which of the following is the LAST step of the problem definition process?

State the hypotheses and the research questions

Which of the following make defining problems more difficult?

Symptoms are scattered

Psychologists explain that humans� better recall of information that is presented visually compared to information presented verbally is due to the fact that the information is stored both visually and verbally. Because it is stored using this dual-coding process, it is easier to retrieve from memory. This formal logical explanation of this phenomenon is an example of a(n):

Theory

What are the two goals of theory?

Understanding and predicting

When a researcher determines what or who should provide the data and at what level of aggregation, he or she is determining the:

Unit of Analysis

In research, anything that varies or changes from one instance to another is called a:

Variable

Which of the following is an empirical assessment of a concept?

Variable