BUS 271 Final
Most business comm. are
"informative"
Disadvantages to teams
- lack of focus, leadership - dominant personalities, groupthink - bad comm. social loafing
Advantages to teams
- motivation, higher communication - greater variety, autonomy, feedback - efficiency in product development - collective efficiency, social cohesion
YouTube
2nd largest site, arguably is not a good choice for creating discussions around the content.
there are ___ ways to delete from thumbnaikl
3
To balance readability and information processing, the 10/20/30 formatting rule recommends a: The question has been evaluated. Your choice is incorrect.
30 point font size \
Pinterest %s
81% of users are female 87% of users have purchased a product seen on a pin 93% of users use Pinterest to plan a purchase
What type of internal company news would be appropriate to share on social media?
A change in company ownership
Which of the following is the best lead-in for your presentation?
A chart illustrating the new product development performance relative to plan
Google Plus
A combination of some of Google's previously existing services with some new services, many of which are similar to Facebook's services.
Deandra is giving a highly technical speech on a new medical device to non-scientists within her company. Her listeners will use what they learn in marketing, package design, and sales. She wants to be sure they understand the key features and points of difference with the new product, so she decides to incorporate an audience-participation feature in her speech. Which one of these is NOT a good idea for Deandra to use?
A game in which the audie4nce breaks into teams to come up with funny names for the device
Sterotype
A generalized (sometimes accurate but often overgeneralized) belief a group of people.
A diverse team at work could be described best by which of the following choices? A group of employees with different ages, genders, and religions A group of employees who are introverted A group of employees from Brazil
A group of employees with different ages, genders, and religions
prejudice
A negative attitude toward an entire category of people, often an ethnic or racial minority.
Which is the best benefit statement for a speech to the Cashiers Association meeting?
After eight years as a cashier, I'd like to offer some easy ways to keep your drawer in balance.
Kyle's team met earlier today to make the final selection on who to hire. How should Kyle let the applicant know?
Ask the Human Relations department extend a formal offer.
Which of the following guidelines should you use when writing a critical message to an external company? Be professional. Use buzzwords. Try to talk around the issue.
Be professional.
The object of a phone interview is elimination; that is, to screen out the candidates who don't have the right stuff. Which one of the following actions suggests a candidate that may be worth additional consideration:
Candidate describes learning through failure experiences
Work Samples and Simulations
Canidate performs work related task
Which of the following should NOT be included on a résumé?
Childhood hobbies
Five Steps to developing an effective Speech
Chooser your topic Develop benefit statement Develop positioning statement Derive your title Create your content
You're tasked with presenting the overarching rollout of a new IT system that will change workflow for your whole company. You will be presenting to the entire division in a large auditorium. Your speech will be followed up by smaller, how-to oriented presentations for individual teams. Your primary objective should be to:
Communicate the project process and benefits using common terminology and/ or visuals
Conceptual Style
Conceptual (High ambiguity tolerance, Social focus) reative, exploratory, interested in novelty and comfortable taking risks.
Chris is speaking to his team about his recent project success. Before he went, he reviewed the project's Lessons Learned files to ensure he had the details right. Which characteristic of public speaking was Chris focused on?
Confidence
Pros to Pinterest
Easy, Referral generation, can view content without commenting or forwarding,
Task Force
Formed for analyzing, investing, or solving specific problem. Formed in reaction to problem or event
What is the difference between a panel interview and a group interview?
In a panel interview, several interviewers meet with one interviewee. In a group interview, one interviewer presents to several interviewees.
Cons to Pinterest
Limited, gendered audience; super-majority are women, Perceived usage is based around ideas or DIY projects instead of products, The interface is comparatively confusing and difficult to navigate
4 steps approach to managing Q&A
Listen Understand Communicate & Involve Respond
What is a way to tailor your resume for a specific job opening?
Look for the keywords in the job posting and change the language of your resume to match it.
Behavioral Style
Low ambiguity tolerance, Social focus\ feelings
Directive Style
Low ambiguity tolerance, Task focus clear, short focus
Writing a job advertisment
Managers will write it with help of HR
Which of the following statements might indicate perceptual bias in the interviewer's evaluation of a candidate?
Max looks like a good hire; he graduated from the same college I did
Cons to Snap
Maybe too generational; most users are <34 years old, Some users view advertising on Snapchat as intrusive and detrimental to their experience, Limitations on the kind of messages shared (video length, etc.)
Google Plus Cons
Never caught on like Facebook; relatively low usage, More manual work to integrate with other social media platforms (minus YouTube)
Dr. Phillips chose to speak without notes at the $200 children's hospital fundraiser. He covered a range of topics from his early days as a doctor, to cancer, and the new parking garage. Was the audience likely satisfied?
No, he does not seem to have a specific point or purpose for this audience to take away.
JT let classmates in his group projects deliver the presentation component. After college, he looked forward to full-time employment and never having to make a speech again. Will he be safe from speeches in his career?
No, impromptu speeches are a common occurrence.
A furniture factory requires its workers to do physically-demanding work. The company is in the process of hiring a new employee to join this assembly line. Given the current work environment does it make sense to use a personality test as part of the hiring process?
No, the primary KSAs of this position are not related to personality.
Marcus had been working for his Fortune 500 company for ten years. First he was a line worker with an hourly pay, then he became a team lead. Just now, he got a big promotion from hourly employee to his first supervisory position. It was exciting, but it felt like something of a setback when his new boss said, "I'm so glad to have you working on the team. Please know that it will take you up to eighteen months before you will be truly comfortable. You and I will meet weekly for the first six months. You should consider making use of the company tuition reimbursement plan to finish your college degree." Marcus thought he had reached the maintaining, not exploring, part of his career. Is he correctly assessing his career position?
No. Marcus is likely in neither of these stages. His boss is trying to help him.
Lunch Interviews
Not difficult to eat food, more personal
Angela enjoys working in a highly diverse company. She feels she's grown and been exposed to different cultures and perspectives, and she is very grateful for that. From time to time, Angela overhears some of her co-workers' conversations and corrects their English when she feels it's not correct. She doesn't understand why her co-workers find these corrections annoying. She believes that she is helping them fit in. What could be at the root of this communication problem? Angela's co-workers are not very grateful for help. Perceived racial differences. Angela's co-workers are not very polite.
Perceived racial differences
Shannon was at her usual Saturday Starbucks meeting Becky. She wanted to talk about her frustration at work. She knew her work was positive since her performance reviews from her boss said so. She even volunteered whenever anyone asked for help. Last week, Fred left for a similar company where his softball teammate worked and started earning $5000 more a year. Additionally, just yesterday the woman who shared Shannon's cubicle got a promotion to a neighboring department, a department that put on a career seminar. Why didn't anything good happen to her? Which of the following is likely the best advice from Becky?
Shannon you are great employee, and they know that. why don't you ask to go to the next Saturday seminar during your next meting with your boss
Long Informative
Stay focused on message Email is default method blog = inform, promote and personalize Presentation = large detailed Podcast = conversation
Parts of Electronic Business comm
Subject line opening body closing
5 tips for audience engagement
Surprise, suspense, storytelling, senses, involve
________ is arguably the strongest feature of Google Plus.
The communities feature
Donna entered the interview and was surprised to see six interviewers sitting around a table. What might she expect to happen next?
The group to rotate reading pre-determined questions
A face-to-face interview is often the final stage in the hiring process, and it's often the interviewer's last chance for a live interaction with the candidate. Which one of the following is the most important point for an interviewer to keep in mind?
Understanding how what the candidate is communication relates to the success factors of the job
When spotlighting a product using social media, one key question to keep in mind is how easy it is to interact with the post or message. Another is:
Whether or not the post or message is authentic
Most social media platforms place heavy emphasis and development on their messaging tools. Which platform does not emphasize these features?
Youtube
Which of the following is the best example of a long informative message? a blog post a tweet a one-sentence email
a blog post
Samira is hosting a day-long seminar for store managers from all over her region on the topic of Bringing Technology to the Sales Floor. As she's thinking about what would help to advance the seminar objectives and engage the audience with the seminar theme, she comes up with three possibilities. Which of these would be the strongest?
a combination pen and tablet stylus
LinkedIn emphasizes ________.
a users professional network
Public speaking is an exceptional and cost effective
ay to build your brand and network within your organization, profession, or industry and/or to build good will for your company in the community.
Connotative is based off
background, experience, and association
On Pinterest, users can create and share ________ where they have saved (or "pinned") items.
boards
Theme comes from
design tab
Best practices for Instagram
post once a day, use relevant hashtags, invite people to comment
Multimedia provides
repetition and can increase retention
Which of the following entries is the most effectively worded for including on a résumé?
"I organized biannual volunteer projects with upwards of 100 volunteers per event."
A somewhat controversial platform feature that can potentially be used to promote a sale or event is:
"buy" buttons or links
Analytical Style
(High ambiguity tolerance, Task focus fine tooth comp, every aspect
Guidelines to bus communication
1. Get main idea 2. Use Greeting\ 3. Clear & Concise 4. Grammar 5. Call to Action
Importance of Teams
1. Increase in creativity 2, Increase in productivity 3. Wider sense of ownership 4. Risk taking 5. Teams contribute to employee satisfaction and retention
You're vying for an opportunity to represent your company at the local community college's career conference. (Did I mention the speaker chosen is awarded a $1,000 bonus plus two additional vacation days?) The topic is defined. What's your next step?
Answer the question: why you?
Simi needs to find software that will allow her team members to keep track of each other's progress, while working on projects. It should also allow her to coordinate the whole project and make sure everyone is on the same page. What tool would best suit Simi's needs: Asana Slack Excel
Asana
When working with a person with a disability, which of the following would be an inclusive way to improve communication: Assume understanding and ask very few questions. Be patient, flexible, and supportive. 3 Try to "over-assist" whenever possible.
Be patient, flexible, and supportive.
Prejudice often refers to: Oversimplified generalizations about groups. Actions against people. Biased thinking.
Biased thinking.
Individual contributors receive which of the following advantages for improving their communication skills in the workplace: Better customer feedback produces more opportunities for advancement. Both the individual and the organization become more successful. Fewer meetings are necessary to produce more work.
Both the individual and the organization become more successful.
Build professional network, connects with people, allows for 1st - 2nd connections
Attention is both rare and fleeting, but there are a number of techniques a speaker can use to maintain an audience's attention. Based on the reading, which of the following is NOT an effective technique to use if you sense you're losing the audience's attention:
Call a break to give audience members an opportunity to stretch
Employee Brand
Clarify culture, understand market position, set performance expectations, Help candidates determine whether they would be a good fit before they even apply
Decision Making Arrow
Consensus - voting - compromise - authority rule
One concern during collaborative writing projects is duplication of some content, while leaving out other important information. In the "divide and conquer" method, what can a team do to avoid these problems: Trust the process as it always works out. Create a strong outline for the whole document. Have only a few members write to ensure consistency.
Create a strong outline for the whole document.
The main purpose of communication for many socialized in a feminine community is to: Demonstrate authority and power. Cultivate relational connections with other people. Apologize for any mistakes that have been made.
Cultivate relational connections with other people.
Cons of YouTube
Data capturing and privacy concerns, Sheer size and volume of content requires careful placement, Creating videos requires unique skill and tools when compared to business writing
Which of the following questions are illegal in an interview?
Does your religion allow you to work on Friday nights?
Question Instagram and ________ have seamless integration, as the latter owns Instagram.
Short informative
IM or tweet, if it is more formal use email
Hirra leads a team of male software developers that always gets excellent feedback on the quality of their work. However, she also gets feedback that her team would benefit by being more diverse. What competitive advantage could diversity bring to Hirra's team? Increased exposure for successful diverse teams. Improved quality level of software development and design. Increased awareness to identify opportunities and avoid blind spots.
Increased awareness to identify opportunities and avoid blind spots.
Intergenerational learning is a strategy that helps bridge across generations. What are some of the business benefits of this strategy: Increased efficiency, productivity, and competitive positioning. It can help older generations feel safer in the workplace. Younger generations gain more access to leadership positions.
Increased efficiency, productivity, and competitive positioning.
Negatives of Facebook
Info gets lost, young people shifting, security issues
What is probably the best part of Twitter's platform?
It allows for quick and efficient communication
Why do magicians often pull audience members on stage?
It increases audience engagement to have someone participate.
While YouTube is largely different than most social media platforms, it still serves as a useful place to grow your brand. What is the biggest benefit of YouTube as a platform?
Its integration with other platforms makes it easy for you to share your message
The results from job analysis are put into which two important documents?
Job advertisement and job specification
You've been monitoring business employment and career trends and have decided to develop a personal brand that allows you some measure of creative and financial independence. What action represents your best next step?
Join a local speakers bureau and volunteer to speak at low-stakes events
One on One Interviews
Just u and interviewer, typical
With crews working shifts that span 24 hours a day, what is the most important thing for Satya to keep in mind as she prepares her live talk that will be replayed to employees on other shifts?
Keep it to 20 minutes or less
Cons to Twitter
Largely centered on personal brand promotion, More manual work to integrate with other social media platforms, Has so much content your message may get lost
Laila is training new call center associates and wants to ensure they understand the required opening and closing call sequences. What is a good technique for her class of 20 new associates.?
Partnered role play time with employees.
To avoid fear of public speaking, we should realize that________ .
Public speaking is merely an extension of speaking skills we already have.
Which of the following statements BEST reflects the importance of diversity in terms of business performance? Seeking a diverse pool of candidates ________.
Reflects candidate preference and employee performance factors.
Preparing for Interview
Review Research company Practice Dress Come Prepared Be Confident
Mindy is creating a list of questions to interview several candidates for a new position as a store manager. Which is her best first step in creating questions to assess the candidates' knowledge, skills, and abilities?
Reviewing the requirements of the position
Elaine Chao, the CEO of her company, is attending a company dinner to celebrate the company's 25th anniversary. She, and many other long-time employees, are in their seventies. You are at the table when Elaine arrives, and you are hosting the event. What would be an appropriate way for you to greet her: Welcome her from your seat, without any formality. Give her a big hug, then walk her to her seat. Rise and introduce the CEO to the others at the table.
Rise and introduce the CEO to the others at the table.
You want to add emotion to your presentation and decide to look for a compelling image. To do that:
Select Insert > Image > Search the web > Enter search term > Select Insert
You're creating a class presentation on note-taking strategies and want to include the YouTube video that taught you how—and why—to use Cornell notes. To add it to your presentation:
Select Insert > Online Video > Search YouTube > Select a video > Insert
You want to incorporate a powerful image to balance the text and data in your presentation. You recently took a photo that would be perfect. To insert your photo:
Select Insert > Picture > Click to select and click Open ti insert
You're doing a lunch & learn for your team, and you want to add something that will be engaging as well as informative. You saw a YouTube clip recently that would be a perfect addition. To add it to your presentation:
Select Insert > Video > Search YouTube > Select Insert
One of the assignments for your speech class is to develop and present a five minute speech on a topic of your choice! You've chosen to speak on gun control, an issue that you're passionate about. You want to use your speech to recruit a group of students to lobby for changes in gun legislation. What's the key to achieving that objective?
Tell a story that includes student gun violence and activist efforts
Integrating both external and internal customers into an audience interested in the company is described by what model?
The Integrated Customer Service Model
The first step in developing a presentation is to identify:
The intended outcome of your presentation
Peggy often became frustrated in her Introduction to Psychology course as the professor answered one student question after another, taking the class further and further from the lecture topic. What has gone wrong?
The professor seems to have lost control of the audience.
Growing
This is a time in early years (4-13 years old) when you begin to have a sense about the future. You begin to realize that your participation in the world is related to being able to do certain tasks and accomplish certain goals.
Exploring
This period begins when you are a teenager, and it extends into your mid-twenties. In this stage you find that you have specific interests and aptitudes. You are aware of your inclinations to perform and learn about some subjects more than others. You may try out jobs in your community or at your school. You may begin to explore a specific career. At this stage, you have some detailed "data points" about careers, which will guide you in certain directions.
Establishing
This period covers your mid-twenties through mid-forties. By now you are selecting or entering a field you consider suitable, and you are exploring job opportunities that will be stable. You are also looking for upward growth, so you may be thinking about an advanced degree.
Vocal Variety
Volume Pitch and resonance pace and pause intonation
Monster was an excellent web site for job applicants until so many people found out about it. Now there are hundreds of applicants for any position. Should Hazel suggest her company pay for the keyword screening software?
Yes, it will scan Resumes for words that match the ad which cuts down the number for personal review.
Liam was so anxious to present the team's ideas to the Executive Team that after he handed out the copies, he gently stretched the rubber band throughout his presentation. Was this a problem?
Yes, while this may remove tension, it can easily be distracting to the audience.
Which of the following is an example of active voice? You need to cease immediately. The letters were put in the wrong place. These misdeeds will be looked into.
You need to cease immediately.
Gail needs to write a really good cover letter to accompany her résumé for a Project Manager 1 listing she found. Here are the first sentences to each of Gail's three paragraphs. From these three sentences, identify which is the BEST opening to her letter. Multiple Choice Question
Your Project Manager 1 listing is a job deal for my skills and my passion for easing the transition for customers from one IT system to the next.
Nancy is wants to ensure that there is a broad evaluation of candidates interviewing for her store. Which of the following is the BEST type of interview to conduct?
a panel interview
Group thonk
a pattern of thought characterized by self-deception, forced manufacture of consent, and conformity to a group
Which of the following best defines a cover letter?
a professional letter you write to introduce yourself and tell a prospective employer why you qualify for a position
Modern scholarship views race as: a social construct an inherent physical quality related to social class
a social construct
Cognitive Ability Tests
a tool to measure aspects of general intelligence, such as mental agility and speed of thought, analytical thinking, the ability to learn quickly, and verbal reasoning skills.
What does LinkedIn emphasize?
a user's professional connections
Which of the following is a professional accomplishment that could go on a résumé?
an award earned in your field
Which of the following is the most formal way to send a short informative message? an email a tweet an IM chat
an email
arguably the best, consistent and quick
As with many things in life, getting started—in our case, writing the start to a speech—is often the hardest part. Which of the following is an effective way of opening a speech:
asking a what if question
Personality Test
assesses an individual's characteristics and identifies problems
Hybrid Resume
both, combo or functional and reverse
Team =
collective performance, accountability
Which of the following are transferable skills?
customer service skills
ethnicity
describes a shared culture of a group
Increase Sales
direct links, consider pro or paid accounts where you can link a buy or feature in your post
Riley's supervisor has decided he wants the recommendations to come last in Riley's presentation instead of at the beginning, so Riley now has to move some slides around. Which of these methods should he use?
drag and drop the recommendation slides to the end of the presentation
Question What is a benefit of YouTube as a social media platform?
ease integration with other platforms
Pros of YouTube
easy, other integration, massive
Enzo is just starting a presentation in Google Slides. He wants to choose a theme that will really get his team excited. Finding a theme will be ________.
easy; there are lots of themes to choose from, and it's easy to "test-drive" themes to see which one he'll like best
Nolan enjoys math, particularly statistics. He investigates what jobs use statistics, and he begins to learn what is required for careers such as market researcher and data analyst. Which stage of career development is Nolan currently in?
exploring
Diversity can also be defined as
inclusion of a range of human characteristics that differ from our own
Start of speech
quote what if imagine question silence statistic statement
Steps of Presentation
strong opening logical explanation resolution
Soft Skills
subjective skills that change little over time. Listening, working well in groups, speaking clearly. Transferable
Business organizations have both
teams and groups
As the cultural anthropologist Mary Catherine Bateson said, "The human species thinks in metaphors and learns through stories." What does this mean for how you think about your speeches?
use stories and analogies
The host of a medical conference introduced two doctors, Gwen Burns and Seunghun Park, in the following way: "...Please welcome Dr. Seunghun Park and his colleague, Gwen Burns." What would be a more equitable way to make this introduction? "...Please welcome Dr. Park and Dr. Gwen." "...Please welcome Dr. Seunghun Park and Dr. Gwen Burns." "...Please welcome Dr. Seunghun Park and Mrs. Gwen Burns."
"...Please welcome Dr. Seunghun Park and Dr. Gwen Burns."
Pecia is a regional manager, and she's finishing a presentation in which she describes the benefits of in-store product demonstrations. Which of these would be a strong Call to Action to conclude her talk?
"As you can see from the data I presented and the examples I gave, in-store demos help people feel informed about products and therefore motivated to buy, which will really help your store's numbers. Please think about which employees you want to train on staging demos and when and where in your store to stage them. Reach out to me with any questions or suggestions, and remember to use the online demo discussion I've set up. This is going to be fun and profitable for all of us."
Which of the following is the best opening to a speech requesting funding for a new line of holiday-inspired fingernail polish colors?
"Luck consists largely of hanging on by your fingernails until things start to go your way," said Aaron Alston.
Which of the following is the best example of a positive response to criticism? "How dare you say I did that!" "Thank you for your feedback." "I wasn't the only one who did that."
"Thank you for your feedback."
Gary has been running his own small café for five years. Prior to that, he worked fifteen years in high-tech engineering. Gary is great at maintenance after doing three real estate "fix-and-flips" on the side, as well as doing all the maintenance for his old café building. Today Gary is preparing his résumé for an opening he saw on LinkedIn. The position is maintenance supervisor for the local community college. Gary thinks the health-care coverage will provide a big boost in take-home pay compared to his café income. Which of the following lists will be the BEST way to describe his more current work experience as a café owner?
- Maintains the twenty year - old heating and cooling building system to less than three outages per year - Maintains restroom, kitchen and lawn plumbing systems for seven day a week business - Maintains state - reviewed sanitation certification with zero return visits for all years owned
Steps to product launch on Social Media
1. Design a hashtag 2. Organize a countdown 3. Develop consistency across platforms 4. Have a clear call to action
Key questions to consider when selling on social media
1. Is the message or post authentic 2. How easy have they made it to interact
The screening team found 10 potential matches for the shipping manager, how might a phone interview help thin the list more?
A conversation can verify the claims made on the resume
Leandro started at his current company as a college intern. After graduation, the company hired him, and he has been steadily promoted over the last seven years until he reached his current position as the IT manager. Friends at other companies have told him that he could apply his IT skills and become a coder, which would earn him more money and put him in a much more exciting cutting-edge industry. Leandro hasn't had to create a resume in almost a decade. Given his current position and the kind of job he's hoping to get, what kind of resume should he create?
A hybrid resume
Jaso was starting to think this new job might finally be his. After sending his résumé and cover letter, there was a two week wait, and, finally, a call inviting him to his first interview. That had been a letdown since he hadn't met anyone in person. It was phone interview—the first he had ever done. It must have gone well because now he was scheduled to meet several employees in a Panel Interview. What might be the difference between a panel interview and a one-on-one interview? Multiple Choice Question
A panel interview requires keeping track of more names and building a relationship with each panel member.
Serial Interviews
A series of interviews where the applicant is interviewed separately by each of two or more interviewers.
You want to incorporate audience participation in your upcoming speech, but you also want to maintain control of the audience and your message. When an audience member is asking a question, what should you be doing?
Actively listening to not only what's being asked but also for the questions intent
Companies will often work to create a narrative or story about their brand. They do this in order to foster:
Affinity and authenticity
Which of the following strategies is best to use when responding with a short message to internal or external criticism? Apologize and offer to make things right. Minimize how bad the criticized behavior was. Point out that you are not the only person to do the criticized behavior.
Apologize and offer to make things right
One of the slides in your presentation is an introduction of three new team members, with a row of three headshots and three text boxes with brief profiles below. You built it on the fly, and the rows of boxes are not even. To format the two rows horizontally, you would use which of the following functions:
Arrange > Center on Page
what should you factor into your content
Audience
Veronica has been told on a few occasions that her words and actions have made some of her co-workers uncomfortable. In order to avoid future microaggressions, what could Veronica do: Try and work only with co-workers who have not given her feedback on her behavior. Let people know that this is her sense of humor and that no one should be offended by it. Avoid making comments on people's appearances unless it is asked for.
Avoid making comments on people's appearances unless it is asked for.
9 Characteristics of effective Public Speakers
Confidence Passion Practice, don't memorize speak in a natural voice authenticity keep it short and sweet connect with your audience paint a picture through storytelling Repetition
Which skill is the supervising manager, Riley, demonstrating when asking the candidate about how the drive in was and if there were any problems finding the new office?
Connecting with the applicant
After the "Air-Allah" incident, which of the following actions did Nike take to increase their cultural awareness? Asked for forgiveness and continued using the unintentionally insulting logo. Consulted with Islamic organizations to ensure logo designs would be more appropriate in the future. Apologized to CAIR and avoided doing business with Islamic countries.
Consulted with Islamic organizations to ensure logo designs would be more appropriate in the future.
All résumés share certain elements in common, whether they are chronological, functional, or hybrid. Which of the following are the best match to expected sections in all résumés?
Contact information, Education, Past Employers
The key elements of a good presentation are:
Content Organization Delivery
In his marketing job, Jonas creates and delivers a lot of presentations. He has a post-it above his desk with the three important things he wants to remember about every presentation he does. What does the post-it say?
Content! Organization! Delivery!
Marshall spent the last three summers and part of the school year working as a lifeguard. Now he wants to earn an internship to better prepare him for life after college. Which of the following is the best list of skills to emphasize based on this work experience?
Decision - making abilities and communication skills
Which opening would you use to open a speech to the homeowners of a mountain town about tree mitigation on their property?
Did you realize Colorado averages 2500 wildfires each year, according to the DNMS?
Lauren has been growing frustrated lately because she feels her manager is increasingly out of touch with the needs of her team. She recently received an email from her boss that outlined a new process for submitting vacation times. She deleted the email without reading it, assuming the idea was impractical. What is the source of this conflict:
Differences with management.
Critical message to another colleague
Direct your comments at the behavior and not the person. Keep the tone of your message neutral and objective—think about how you would feel reading the same comments about yourself. Try to include positive behaviors as well as behavior to be improved. Suggest positive steps in resolving the issue.
Interview questions should focus on the job duties, relevant skills and qualifications and related success factors. Which one of the following questions is not considered fair game?
Do you have any disabilities that might affect your performance in this job?
"An hour and a half isn't much time for this topic. Do you suppose we could hold all questions until the final 15 minutes" is an example of what Q&A technique?
Establishing and communicating a time limit
Screening Techniques
Evaluation by Association Application assessment Screening Interview External Verification
Pros to Snap
Excellent for targeting Millennials and Generation Zs, Appears to be more effective than other social media, Some better security features
Ryan is developing a social media plan for his new company. What is a benefit of using Facebook as a hub for all social media activity?
Facebook integrates well with other social media platforms, especially YouTube and Instagram.
Which of the following is a negative of using Facebook?
Facebook is typically used by older demographics
A speech is a form of trade. In this trade, audience members give their attention in exchange for a perceived benefit. Your obligation as a speaker is to ________.
Factor your audience into your content
Javier works for a company that sells shoes, and wants to use social media to promote a new brand of sandals that the company is carrying. Which of the following is the BEST idea for Javier to do in a post or tweet about the sandals?
Find a way to use humor to engage potential customers
Having sat through hundreds (thousands?) of mind-numbingly boring presentations, you've vowed not to be that presenter. Quick check before you start working on your speech. Which of the following is NOT an effective way to involve the audience and answer their specific questions:
Forgo the prepared remarks and use a Q&A approach for the entire presentation
Elizabeth manages a group of millennials at an American technology company. As a traditionalist, what might she prioritize in a written report: Use of graphics and images. Direct communication with a collaborative approach. Formal language, following traditional grammatical rules.
Formal language, following traditional grammatical rules.
You want to experiment with different color, layout, and font options, but the number of possible combinations is overwhelming. You decide to scroll through the theme options to see how they work with your material. To do that:
From the Design tab, select a theme and click it to apply
You're building a layered slide, with a full-size image and a text box. You created the text first and it's now obscured by the image. To bring your text forward, you would use the following commands:
From the Home tab, select Arrange > Send to back
You have vowed to create a custom presentation using none of the default slide layouts. To add text in an area where there is no preformatted text box:
From the Insert Tab, select text box
You are rehearsing a forthcoming speech to an alumni association gathering. One of your friends—a "go big or go home" type—recommends you turn up the volume on your body language. You decide to video your presentation and review yourself. What effect should you strive for?
Gestures that clarify and support your message.
Goals for cover letter
Get attention Set Apart Identify Specify Present Reflect Please
Which of the following is a guideline for communicating effectively in business? Get to the main idea as quickly as possible. Don't shoot the messenger. Use the latest technology whenever possible.
Get to the main idea as quickly as possible.
Responding to Criticism
Gratitude questions restate request happiness follow up gratitude
Seven core characteristics that in combination translate into job success
Grit Rigor Impact Teamwork Ownership Curiosity Polish
When a panel interview format is used, which of the following is more likely to happen?
Group members will arrive at a more reliable evaluations of a candidates abilities
In the 1950s, Vice President Nixon arrived in Latin America. He greeted the crowd by raising both his arms and giving them the A-OK sign, all with a big smile. He felt the trip was very productive, as he met with several key government members. Later on, the local media expressed how deeply insulted they were by the vice president. What could explain this misunderstanding? He used a gesture that is considered to be rude in Latin America. He was too focused on work during his trip. His big smile made him look unprofessional.
He used a gesture that is considered to be rude in Latin America.
Helena works as a hiring manager at a grocery store chain. She receives hundreds of resumes each week for a variety of positions. While she reviews resumes she always takes note of an applicant's work experience, job related skills and education sections. What do these sections demonstrate?
If an applicant will be a good fit for the company
Instagram Cons
Image-based content can limit the type of message communicated, Tends to attract a younger user base, Changing algorithms can change how often you should post
Reinventing
In your mid-sixties, you are likely transitioning into retirement. But retirement in our technologically advanced world can be just the beginning of a new career or pursuit—a time when you can reinvent yourself. There are many new interests to pursue, including teaching others what you've learned, volunteering, starting online businesses, consulting, etc.
You've been tasked with writing the advertisement for an opportunity that will be opening due to a promotion. The best way to attract qualified job applicants is to include the following in the job ad: Multiple Choice Question
Include company culture and position impact details as well as minimum requirements
Life long learning
Learn how to write clearly, speak, be reachable, computers, build relationships w/ community, attend conferences and events, find a project and make your mark, collaborate, keep profiles up to date, keep learning
Whenever Lina trained corporate groups about sexual harassment in the workplace, she told a story about her past years with a boss who made inappropriate advances. During the most intense moments, she tended to tap or hit the podium. Should she stop?
No. This is a sensitive topic and a highly visible reaction.
For people who work in diverse organizations, which of the following would be the biggest challenge to working well together? Too many languages to understand each other. Awareness of hidden blind spots. Perceived threats to the established order.
Perceived threats to the established order.
You are managing the hiring process for a retail regional director position. The individual in this role will be responsible for planning, budgeting, and directing the strategic and day-to-day business activities of five districts and 100 stores within a geographic region. There will be no training or hand-holding; the successful candidate will be expected to hit the ground running. Which of the following assessments would be least applicable in this situation:
Personality Test
Roxanne is putting together a social media strategy for her company to release a new line of women's exercise leggings. Which of the following is the BEST idea for Roxanne to incorporate in her plan?
Plan a series of countdown tweets to post on the company's twitter feed
Steps to being good interviewer
Planning and preparation Understand the job Connecting w/ the applicant Act6ive Listening
You're an executive recruiter specializing in the retail industry. A client has asked you to develop a short list of qualified candidates for a new sustainability role. You're on a deadline, and it's critical that you assemble a pool of highly qualified candidates. Which one of the following options should not be at the top of your action items:
Post the opportunity to all the major job boards and social media sites
Google Plus Pros
Potential for large audience (integration with other Google services), Created local search engine optimization (SEO)
Stefania has a perfectly researched and written speech. While she might find it a bit intimidating to address so many people, she's sure it won't be that hard to read her carefully-crafted speech because the words are interesting. What is Stefania overlooking?
Practicing vocal variety
List of possible tools needed for a presentation
Presentation software Polling software Handouts (i.e., infographic, quick reference)—Not your presentation! Giveaways Pens/pencils/markers Flip Charts Self-Adhesive Pads Dry Erase Boards Snacks!
Barack Obama was a junior senator from Illinois with little national name recognition when he addressed the Democratic National Convention in 2004. This is an example of what?
Public speaking building a brand.
Rules to working with other genders
Replace gender nouns chose equitable titles and names use pronouns preferred
The interviewer asked DeRay, "Why are you interested in this position?" Select the preparation he probably completed in order to be ready to respond to similar questions.
Research the company. Review the job advertisement. List three ways his skills and knowledge match the job description.
Which of the following strategies is best to use when responding with a long message to internal or external criticism? Minimize how bad the criticized behavior was. Respectfully disagree if the criticism is not accurate. Respond as quickly as possible.
Respectfully disagree if the criticism is not accurate.
Which of the following should you bring with you to a job interview?
Resume, Cover letter, List of references
You are ready to venture outside the box (slide layout templates). To add a text in an area where there is no preformatted text box:
Select Insert and the Text box
You want to experiment with different color, layout, and font options, but the number of possible combinations is overwhelming. You decide to scroll through the theme options to see how they work with your material. To do that:
Select Theme and click on a thumbnail to apply
How to add textbox on GS
Select the Text box icon from the main menu (see Figure 1). Select Insert > Text Box. To delete a text box, select to highlight and press delete. If you change your mind, click on the Undo (Ctrl+Z) arrow.
Your meeting organizer sends you an email asking you to edit your presentation down to 15 minutes to accommodate a "drop in" visit from your President. You think it would be easier to delete and move slides in grid view. To shift from the default to grid view:
Select view and the Grid view
While browsing a job posting website you see a retail management position for a clothing store that catches your eye. So far you only have management experience in a food retail setting, but you think you can make the change. How should you tweak your resume?
Select work experience that showcases your transferable skills.
Pros to Twitter
Simple and easy to use, Relatively large usage, Ability to link by theme with hashtags,
Which platform uses auto-deleting messages, likely in response to data concerns on Facebook?
Snapchat
Some brands find that using social media is a good way to cultivate a sense of community. One of the reasons for this is that:
Social media is an inexpensive way to accomplish this goal
Jonah begins his speech on the importance of a living will with a memory of his mother when she was 25 years old. After that, he defines a living will. His speech cycles between the progression of his mother's life and the formation and use of a living will. What technique of keeping an audience's attention is Jonah using?
Storytelling
Question Companies that create affinity by being "story-doing" companies as opposed to "story-telling" companies are good at:
Taking actions that are aligned to the story they have created
Esteban has an important meeting with a big customer in a few days. He's been working long hours preparing for this, and feels confident all will go well. The only thing Esteban is unsure about is how to dress for this meeting. What should Esteban do: Talk to a colleague who has met this customer. Dress casually to demonstrate how youthful he is. Wear his finest suit because it has impressed others.
Talk to a colleague who has met this customer.
Which of the following is the best example of an advantage to working with teams? Teams contribute to employee satisfaction and retention. Teams cause communication to break down. Teams allow some members to relax and take a break.
Teams contribute to employee satisfaction and retention.
The recommendations to "be everywhere" and to keep "a specific person in mind" may seem like straightforward advice; however, it is often difficult to take one-liners and turn them into actions. Which of the following is the best interpretation of these two recommendations?
There is no one best way to reach qualified candidates. To improve your odds, identify who your ideal candidate is and research how best to reach that person.
Have you ever found yourself in the position of having to give a speech and thinking, "I wonder whether anyone will come or even stay all the way through"? What key aspect of the speech have you overlooked?
Thinking about what the audience needs and wants to know about this topic
Maintaining
This stage is typical for people in their mid-forties to mid-sixties. You may be in an upward pattern of learning new skills and staying engaged. But you might also be merely "coasting and cruising" or even feeling stagnant. You may be taking stock of what you've accomplished and where you still want to go.
Which of the following guidelines should you use when writing an internal criticism of a colleague? Explain how your behavior is different from the behavior the colleague needs to change. Try to include positive behaviors as well as behavior to be improved. Use the most direct language possible.
Try to include positive behaviors as well as behavior to be improved.
In hiring a new district manager for the new concept shipping department in the grocery store, which type of interview questions may be the best to use?
Unstructured questions to find those with ideas for an undefined position
Mina has been asked to speak at the Business and Professional Women's club meeting. She is both honored and worried. What should be her key priority as she prepares?
Use the five-step process related to topic, benefit, positions, title and content.
Audience Participation Options
Volunteer exercise audience survey question Q&A Partner exercise ' Small Group exercise Written exercises or note taking
Which of the following closers best follows the guidelines for writing to an existing customer? Get this fixed. Even after this disaster, we're still willing to work with you. We look forward to working together in the future.
We look forward to working together in the future.
Most of us are comfortable speaking in front of six to ten family members at dinner. Why does the label of "speech" make us so fearful in front of six to ten coworkers?
We're afraid we don't know enough or will get asked a question we can't answer.
Job posting template
Write headlines, hook, specific person in mind, pitch with emotion and key facts, tell story, sell area, summarize, call to action, read and comment
Jasmine earned an Associate of Science (AS) degree in Chemistry from the local community college. She has always loved science. To put herself through school she worked as the front desk employee as at local retirement home for three years. She now wonders if that means she can only apply for jobs like "Lab Assistant at chemical companies." Is she qualified for other jobs?
Yes employers look at more than education.
"Why should we hire you?" "What are your strengths and weaknesses?" "What attracted you to this company?" These are all examples of
basic interview questions.
Which of the following are "soft skills"?
being a good listener, demonstrating common sense, having the ability to work under pressure
Which of the following best describes the meaning of being professional at work? being better at your job than anyone else is at theirs being competent, respectful, and accountable being honest, benevolent, and well-dressed
being competent, respectful, and accountable
Steps to deliver issue
buffer, reason, criticism
When building your brand
build community and sense of affinity
In practice, diversity
can be understood as a range if human characteristics that differ from our own of from those of the groups we belong to.
Short Team focused message
chat environment, email for quick file Keeps team members informed, gets results
Which of the following is the best platform for short team-building messages? handwritten letters phone calls chats
chats
Gestures in PS
clarify/support words dramatize lend emphasis help dissipate nervous tension functional as visual aids stimulate audience participation highly viable
Kasey and Samuel are working together on a project. Kasey created a cool collage by arranging several staff photos and turning them into a single image by using the Group command. Samuel wants to use just one of those photos for a slide he's working on. What should he do?
click on the grouped image, click the Arrange pulldown menu, and click Ungroup. If he's being thoughtful, he should remember to regroup the image as it was once he has the photo he needs
Which of the following is NOT a way to add a new blank slide?
click the File menu and then click New
To save Google Slides
click to edit Untitled and Rename
To save a new Microsoft PowerPoint presentation online:
click to edit presentation and rename
Maddie and Mary have been working on their presentation for a while when they decide to change slide themes. They will need to resize a few text boxes to accommodate the theme graphics. How should they do that?
click within the text boxes and then drag the anchor squares until they have the size and shape they want
Difference in non verbal comm between ethnicities
clothing conversation \greeting forms of address time and space
Perhaps the most useful feature of Google Plus is the ________ tool.
communities
Hard Skills
concrete or objective abilities that you have learned, or mastered. Ex: computer, foreign language, trade
Facebook primarily serves to
connect people, allows companies to be personal
Which of the following will be most beneficial to help you grow your professional network?
connect with your parents' friends as network contacts
Victor used to be on a team that made decisions through majority rule. He felt this wasn't fair to everyone. So, on the team he currently leads, he asks all members to participate in the decision-making process. He knows this way requires more input than other methods, but he feels it gives members more freedom of choice. What decision-making process does Victor prefer: compromise consensus groupthink
consensus
Whats my presentation about
consider purpose, audience, and message
4 aspects of team
constructive, productive, mutual understanding, self-corrective
Any decision is made in
context of situation
Undo on Microsoft power point
control +2 on key, comd 2 on mac
Kris is taking a final look at her company's plan for a social media campaign about a new product launch. They have planned a series of posts to create a countdown, and they've created a consistent style for posts across platforms. What is the BEST thing for Kris to add to the plan?
create a hashtag for the launch event
Many individuals can
create a particular personal brand with millions of followers
Put buffer before
criticism
Daichi likes working with people in different areas of his company. He believes that the diversity of experience can help give different perspectives to solve problems. He also prefers to work on teams that stay together for a long time. What type of team would best suit Daichi: cross-functional team task force project management team
cross functional team
Slides for Google slides
ctrl + m for new, to delete: select view, grid
Each member of your work group is required to role-play a 5 minute employee coaching session in front of the management team. As one of the younger members of the group, your focus is on projecting a tone of confidence and command. Which of the following vocal techniques will make your vocal delivery more powerful when used judiciously?
end key sentences with a descending tone
Nestor's English is very good, but it's not his first language. He's working on a presentation to introduce a new executive fashion line for spring. He wants to talk about the uniqueness of some of the pieces in the line, so he uses an app to find synonyms for "unusual." The app gives him "memorable," "conspicuous," and "exceptional." Which word has the best connotation for his target audience?
exceptional
Which of the following would be considered a main contributing factor for an inadvertent communication barrier in a religiously diverse workplace? fear of losing one's job fear of reprisals fear of the unknown
fear of the unknown
Which of the following is an effective way to acquire skills?
find a project and get involved
The purpose of a resume
first introduction - education, work experience, job related skills, accomplishments, volunteer history, internships, residencies and more
Groups =
formed on common interest or goal, no collective accountability
Adding new slides
from home = new sli9de, layout, enter from insert tab = new slide, layout, enter]
Your meeting organizer sends you an email asking you to edit your presentation down to 15 minutes to accommodate a "drop in" visit from your President. To delete one or more slides:
from the home tab, click on a slide and select delete
Your first step in creating a new PowerPoint presentation is which of these?
go to the presentation gallery to choose a template
Self-managed teams
group of employees that is responsible for generating product or service.
Virtual teams
groups of individuals working together in diff. locations, low - cost, inreases flexibility and talent
Cammie usually goes along with whatever her teammates decide on in meetings. She prefers to avoid conflicts. Which of the following best describes this team problem:
groupthink
Stages of Career Development
growing, exploring, establishing, maintaining, reinventing
Question What is Twitter's largest contribution to the social media world and technology?
hashtagging (tagging your posts by topic)
Job Analysis
help or industrial and organizational psychologists
Which of the following factors is most important to consider when composing a long team-building message? where team members are located whether team members will agree how can team members respond
how can team members respond
Which of the following is the best description of the purpose of writing an internal critical message to an employee you manage? improve the behavior or the behavioral results of a person scold an employee who made a mistake make an example out of the employee being criticized
improve the behavior or the behavioral results of a person
Cleo has found a short video on YouTube that really captures the mood and energy she wants her staff to strive for during the upcoming back-to-school rush. She should ________.
include the video because it's relevant and will add interest and engage her staff
You're considering the development of your slides for a presentation to a diverse audience. To ensure that the message you intend to communicate is the message that's received, a presentation best practice is to:
incorporate appropriate images and media to engage multiple learning styles
Twitter is one of the top social media platforms in the world. In the US in recent years, its use has ________.
increased for business purposes
The top users of Instagram tend to be ________ interested in creating a personal brand.
individuals
3 motivations to public speaking
inform, persude and to inspire
Observation, surveys, and interviews are used to obtain the
information required for both types of job analysis.
Cover letter
introduction that you attach to resume
Group Interviews
involve several applicants interviewing at the same time while being observed by company representatives
is an excellent platform for viewing and disseminating content organized visually by theme.
Public Speaking
is an oral presentation or speech delivered to a live audience
Pros of Linkedin
jobs, widespread, helpful for building resume
DeRay is about to work on a slide that will have a bar graph as its contents, so he chooses a Title Only slide from the New Slide menu. He has completed his bar graph, and now he's ready to give the slide a title. He needs to ________.
just start typing in the title box
Shanika has been assigned her first-ever presentation since being promoted to the corporate office. She's really nervous about it, especially since her boss keeps tossing around the phrase "death by PowerPoint." Once Shanika figures out what this means, she should be able to avoid it by focusing on which of these things?
keeping her slides clean, easily deliverable, and audience-focused
4 roles on a team
leader, scribe, tacker, devils advocate
Advantages to diversity in the workplace
leveraging a cross-cultural awareness to identify opportunities and avoid blind spots Increase productivity with valued employees, brand 0 ability to recruit and retain Improving the market relevance and market value of company and organization
Words have 2 meanings
literal and connotative
Cross functional team
members across the spectrum, permanent or long standing
Video, Infographic, and website Resume
multimedia, creative careers
Instagram Pros
multiple accounts, great design, integration with facebook
Project Team
ongoing and wider range of task than task force
Functional Resume
organized around your talents, skills, and abilities
Substance of presentation
originality, quality, clarity, impact
Get involved in
part time work, extracurricular, employment and career development
Key considerations for visual aids
powerful use of imagery to bridge cultural and language gaps and arrive at a shared understanding
Which of the following is NOT something you should do to prepare for an interview?
prepare a speech about what your last position was like
If writing a cruitical message to an unassociated company
professional, direct writing structure, clear and concise, fair & even
When choosing a platform for team communication, consider platform not only good for message but
response as well
Steps to phone interview
review, prepare, review submitted materials, conduct interview, summarize
How to avoid conflict on teams
rules listen clarify advantages to resolving neutral separate prob from person
Preet needs to find a really high-quality picture of a Mike's Merch store in her area, Clover, Indiana. A Google image search on the store location yields a lot of amateur cell-phone photos. Rather than scrolling through endless bad pictures, what should she do?
search on "mike's merch clover indiana stock photo" and scroll through the high quality photos
Panel Interview
selection interview in which several members of the organization meet to interview each candidate
After a scare when she had to leave her desk suddenly before she could save her presentation, Petra now names and saves her Google Slides files as soon as she gets started. Her steps to doing so are ________.
she clicks on Untitled Presentation in the top left corner and then types in the title she wants
Race is a
singular, ethnicity is potentially plural
Snapchat
social media app that allows temporary picture posts
Some potential customers might view a mass message release as ________?
spam
Reverse Chronological resume
start with most recent information working backwards
Pinterest is an excellent platform for viewing and disseminating content ________.
that is organized visually by theme
Facebook is
the greatest sm tool, share post from other sites
Trudy needs to hire another Second Shift Supervisor. Where might she place an ad?
the local newspaper
You're delivering a presentation to your sales team on integrating social media into their prospecting routine. Which of the following is NOT a primary factor to consider?
the room youre presenting in has slow internet connection
Informative
the sharing of meaningful info between ppl in unbiased professional manner
Pinterest organizes its content by ________.
theme
Tanya feels overwhelmed by all the updates and emails she receives every day from people in her company. What would be a more structured way for her company to share information:
use a newsletter
Which of the following are examples of "hard skills"?
using Adobe Photoshop, operating a buzzsaw, speaking Mandarin Chinese
While LinkedIn is very helpful in finding new opportunities, it is sometimes criticized for ________.
vacant or empty exchanges
Cons of Linkedin
watered down, business, limited
Deeper discussion parts of resume
work experience, volunteer experience, and education and training
Which of the following are skills that employers in a wide range of fields are looking for?
writing and speaking clearly
When message is constructive
you are avoiding attack or blame
The benefit of a strong, unified message is which of these?
your audience will feel that you know what you're talking about and you understand them; if you're really good, you succeed at building your idea inside their minds