BUS 312 Chapter 5 Practice Sets

Which adopter group is skeptical and adopts a new product only after a majority of people have tried​ it? A. Early mainstream B. Innovators C. Early adopters D. Late mainstream E. Lagging adopters

D. Late mainstream

Some of the cultural factors that influence buyer behavior include​ _____. A. subculture and family B. ​subculture, beliefs, and attitudes C. ​subculture, small​ groups, and social networks D. social class and family E. subculture and social class

E. subculture and social class

What determines whether a buyer is satisfied or dissatisfied with a​ purchase? A. Satisfaction is determined by the relationship between the​ consumer's expectations and the​ product's perceived performance. B. How others feel about the purchase C. The number of alternatives considered in the purchase decision D. The amount of information gathered in the decision process E. Whether or not the buyer experienced cognitive dissonance

A. Satisfaction is determined by the relationship between the​ consumer's expectations and the​ product's perceived performance.

According to the model of buyer​ behavior, what are the two parts of a​ buyer's black​ box? A. The​ buyer's characteristics and the​ buyer's decision process B. The​ buyer's attitudes and preferences and the​ buyer's purchase behavior C. Cultural forces and marketing stimuli D. Purchase behavior and cultural forces. E. The 4 Ps and social forces.

A. The​ buyer's characteristics and the​ buyer's decision process

According to the​ stimulus-response model of buyer​ behavior, marketing and other stimuli enter the​ consumer's __________ and produce certain responses. A. black box B. curiosity C. subculture D. behavior E. cultural shifts

A. black box

​__________ behavior occurs when consumers are highly involved with an​ expensive, infrequent, or risky purchase but see little difference among brands. A. ​Dissonance-reducing buying B. Complex buying C. Habitual buying D. ​Variety-seeking buying E. ​Post-purchase

A. ​Dissonance-reducing buying

Stimuli in the​ buyer's environment includes​ ________. A. ​economic, technological,​ social, and cultural forces B. the 4​ Ps, social​ factors, and purchase behavior C. ​buyer's characteristics and​ buyer's decision processes D. brand engagement and relationships E. the 4 Ps and buying attitudes and preferences

A. ​economic, technological,​ social, and cultural forces

Which of the following correctly defines the consumer​ market? A. Consumers and the resellers who consumers buy their products from B. Individuals and households that buy goods and services for personal consumption C. Consumers and the businesses that sell to them D. ​Manufacturers, resellers, and consumers E. Consumers who spend more than​ $5000.00 yearly on goods and services

B. Individuals and households that buy goods and services for personal consumption

Which of the following correctly identifies the first two adopter groups that adopt a new​ product? A. Early adopters and early mainstream B. Innovators and early adopters C. Late mainstream and laggard adopters D. Early mainstream and late mainstream E. Innovators and laggard adopters

B. Innovators and early adopters

The​ statements, "I only buy the​ best" and​ "The Japanese make the best cars in the​ world," represent​ ________. A. physiological needs B. attitudes C. drives D. perceptions E. motives

B. attitudes

Five characteristics are important in influencing an​ innovation's rate of adoption. As​ ________ increases, the rate of adoption is slower. A. Divisibility B. Communicability C. Complexity D. Relative advantage E. Compatibility

C. Complexity

________ are the social factors that influence consumer buyer behavior. A. ​Motivation, perception,​ learning, beliefs, and attitudes B. ​Personality, self-concept, and lifestyle C. Small​ groups, social​ networks, family, social​ roles, and status D. ​Culture, subculture, and social class E. Age and lifecycle stage and lifestyle

C. Small​ groups, social​ networks, family, social​ roles, and status

Consumer purchases are influenced strongly by certain characteristics which include all of the following except​ __________. A. social B. psychological C. cognitive D. personal E. cultural

C. cognitive

Forces and events in the​ buyer's environment enter the​ buyer's black​ box, where they are turned into a set of buyer responses. These buyer responses include​ __________. A. the​ buyer's attitudes and​ preferences, purchase​ behavior, and marketing stimuli B. the​ buyer's decision process and the​ buyer's characteristics C. the​ buyer's attitudes and preferences and the​ buyer's decision process and purchase behavior D. brand​ choice, purchase location and​ timing, and brand engagement and relationship behavior E. the​ buyer's characteristics and purchase behavior

D. brand​ choice, purchase location and​ timing, and brand engagement and relationship behavior

Marketers try to bring their new products to the attention of potential​ __________. A. early mainstream B. late mainstream C. lagging adopters D. early adopters E. innovators

D. early adopters

Compared to the mainstream buying​ public, Hispanic consumers tend to be deeply​ __________ oriented, making this a special characteristic and behavior. A. brand B. promotion C. quality D. family E. income

D. family

Consumer​ motivation, perception, and learning are related to the​ __________ factors influencing consumer behavior. A. cultural B. personal C. social D. psychological E. subcultural

D. psychological

In the buyer decision​ process, after a consumer has recognized a​ need, he or she will next​ ________. A. make a purchase decision B. form a purchase intention C. evaluate alternatives D. search for information E. experience cognitive dissonance

D. search for information

In the product adoption​ process, __________. A. consumers respond based on product characteristics B. consumers respond depending on their characteristics C. consumers respond at different rates D. there are five stages E. consumers are innovators

D. there are five stages

________ is the first stage in the new product adoption process. A. Trial B. Adoption C. Interest D. Evaluation E. Awareness

E. Awareness

​Variety-seeking behavior would result from which of the following​ conditions? A. High involvement and few differences between brands B. High involvement and significant differences between brands C. Low involvement and few differences between brands D. Buyers do not engage in variety seeking behavior. E. Low involvement and significant differences between brands

E. Low involvement and significant differences between brands

Which of the following correctly identifies the personal factors that influence consumer buyer​ behavior? A. ​Subculture, lifestyle, economic​ situation, and age and lifecycle stage B. ​Motivation, beliefs and​ attitudes, perception, and learning C. ​Occupation, economic​ situation, lifestyle,​ family, and social class D. Age and lifecycle​ stage, occupation, economic​ situation, lifestyle, and motivation E. Age and lifecycle​ stage, lifestyle, economic​ situation, occupation, and personality and​ self-concept

E. Age and lifecycle​ stage, lifestyle, economic​ situation, occupation, and personality and​ self-concept

When does the habitual buying behavior​ occur? A. When there is low consumer involvement but significant perceived brand differences B. When consumers are highly involved with an​ expensive, infrequent, or risky purchase C. When consumers recognize that there is a problem D. When consumers recognize that there is a need E. Under conditions of​ low-consumer involvement and little significant brand difference

E. Under conditions of​ low-consumer involvement and little significant brand difference

When consumers engage in​ ________ buying​ behavior, they go through a learning​ process, so it is most important that marketers understand information gathering and evaluation behavior. A. ​variety-seeking B. habitual C. ​low-involvement D. ​dissonance-reducing E. complex

E. complex