BUS 312 Midterm 1

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

Financial intermediaries

Kei, a senior marketing manager of a pizzeria in North Florida, is currently researching electronic collections of consumer information within the company network to arrive at crucial marketing decisions. In this instance, Kei is using ________.

internal databases

A ________ is some combination of products, services, information, or experiences provided to consumers to satisfy a need or want.

market offering

Orion Inc. operates in many industries, including pharmaceuticals and food products. The company's goal is to create "abundant and affordable food for all and a healthy environment." This represents Orion's ________.

mission statement

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.

subcultures