Business Ethics - Starbucks Case Study

Starbucks Sustainability

1. Ethically sourced means that products and services from each point of a business's supply chain are obtained in an ethical way, which includes upholding rights, decent working conditions, health and safety, good business ethics and more. 2. Environmental stewardship refers to the responsible use and protection of the natural environment through active participation in conservation efforts and sustainable practices by individuals, small groups, nonprofit organizations, federal agencies, and other collective networks.

In Relation to Starbucks' Stakeholders..

Clustering Strategy: placing a Starbucks on literally every corner in some cases, has forced small coffee shops out of business. China: t's estimated that a new Starbucks café opens in China every nine hours. There are more Starbucks stores in Shanghai than in any other city in the world. Schultz said in September that China will overtake America as Starbucks's biggest market by 2025.

Primary Stakeholders

Employees: one of the best health care programs in the coffee shop industry, all employees that work over 20 hours a week are entitled to receive health benefits and to received stock options. Schultz's key to maintaining a strong business is by "creating an environment where everyone believes they're apart of something larger than themselves" Suppliers: Attempts to build a positive relationship with small coffee suppliers, while also working with governments and nonprofits wherever it operates. Follows (C.A.F.E) which is a set of socially responsible coffee buying guidelines that ensure preferential buying status for participants who receive high scores in best practices. Customers: Pleasing customers and enhancing the customer experience in its stores is a high priority. As a way to encourage people to relax and spend time there, Starbucks offers wireless Internet access and a welcoming environment.

History

Howard Shultz = director of retail operations and marketing

Expansion Timeline

Japan = first store to open outside of North America