business exam
What is a personal vision?
All of these options
Which of the following is a benefit of social media marketing?
All of these; brand loyalty, lead generation, increased traffic, increased exposure
What is a great way to become an active participant on LinkedIn and Twitter?
All of these; invite people to connect, post regular status updates, use visuals, find and join groups
Why should businesses get Snappin?
All; Big Buyers, Urgency, Low-cost, Marketing tool
Which of the following are important when establishing a brand's tone of voice?
All; Brands purpose, tone, language, and character
Using Twitter as a marketing tool allows businesses to ______.
All; Discover, connect, increase brand, provide customer service
The Pinterest algorithm is based on ______.
All; Pin quality, pinterest rating, source quality
Tagging on Facebook ______.
All; increase chance tagged, makes posts stand out, increases SEO, increases google ranking
Which of the following did Instagram NOT do as a result of COVID-19?
Allowed all accounts related to COVID-19 to appear in the account recommendations and the Explore section
Which are the best days to post on Snapchat?
Any day of the week
Which of the following Pins allow Pinners to purchase products without leaving the Pinterest platform?
Buyable Pins
Which is the most used Instagram filter in the world?
Claredon
What are values?
Core principles that give meaning to your life.
What is a way to plan, organize and schedule all social media activities?
Create a social media calendar.
In the wake of COVID-19, which of the following did Pinterest NOT do?
Created a new ad format specific to COVID-19 audiences
To set up a business account on Pinterest, a brand will need to provide a / an __________.
Email address, password, business name, website, and business category.
What was the 2015 Oxford Dictionary Word of the Year?
Face with Tears of Joy emoji
Instagram is owned by which company?
True or False: A Snapchat filter is dynamic and a Snapchat lens is static.
False
True or False: Businesses have to pay a subscription fee to leverage the Facebook Shop feature.
False
True or False: In the wake of COVID-19, Snapchat introduced a new feature called COVID-19 Stay Home that provided resources from experts and proactive in-app support to Snapchatters who may be experiencing a mental health or emotional crisis.
False
True or False: Pinterest's platform growth was rapid within the first few months of being launched?
False
True or False: Posts with 100 characters or more perform better on Twitter.
False
True or False: Snap Games allow users to be the stars of their own, short, looping videos and send them to friends using the chat feature.
False
True or False: The only way to complete a purchase with Instagram Shop is through the Facebook app.
False
True or False: Tuning is the continuous process of fine tuning every post before it gets published.
False
Which of the following is NOT Part of the Twitter Algorithm?
Fan Favorites
What does the 4-1 rule state?
For every single piece of self-promotional content posted, share four pieces of content from others.
People tend to be happier on ______, so brands should try posting funny or upbeat content on that day.
Friday
If you are a student, how should you describe yourself with your LinkedIn headline?
How you want to be found by a potential employer.
Which country has the highest amount of Facebook users globally?
India
Which are social media engagements?
Likes + comments + shares + clicks
Which company used a combination of AR Lenses and Snapchat Ads to increase job applications?
Mcdonald's
Which of the following are most represented among the top 10 followed Twitter accounts?
Musicians
Which of the following are external, and help you foresee what you may be facing in the industry?
Opportunities
In a company SWOT analysis, which of the following are EXTERNAL?
Opportunities & Threats
Pinterest Rich Pins consist of ______.
Product Pins, Recipe Pins, Article Pins, App Pins, Carousel Pins, Buyable Pins, and Shop the Look Pins
Which of the following did Facebook NOT do as a result of COVID-19?
Promoted ads for face masks, hand sanitizer, disinfecting wipes, and test kits
Which celebrity helped put Instagram on the map?
Snoop Dogg
Which of the following should you NOT do on social media?
Tag or post pictures and videos of people without their permission.
What is Facebook Zero?
The declining organic reach on Facebook for Facebook pages.
What is social media reach?
The number of people who have seen any activity from your social media account.
What is social media listening?
The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry.
Which gender uses Facebook more?
Women
Which gender uses Instagram more?
Women
Pinterest components consist of
home feed, Pin, and boards
The strongest Twitter bios usually contain _____________.
industry targeted keywords
Geofilters are available based on ______.
location information
LinkedIn is the world's largest ______.
professional network
Article Pins include all except __________.
recipes
The "SMART framework" must be?
specific, measurable, attainable, relevant and time-based
During London Fashion Week, Burberry used _______ to tell the tale of two models planning to break into its flagship store on Regent Street in London.
storytelling
The Instagram algorithm displays posts based on ______.
the content that followers engage with the most
A social media content strategy is __________.
the planning, development and management of social media content
How many images can you upload to Twitter per tweet?
4
How long did it take the Internet to reach 50 million people?
4 years
Facebook recommends going live for at least ______ minutes, as the longer the broadcast, the more likely people are to discover the video.
10
When sharing photos of people, how many people per photo does Twitter allow you to tag?
10
Instagram is most popular among which age group?
13-17
Which age group uses Snapchat the most?
13-17
A username on Twitter can contain how many characters?
15
Twitter is used mostly by which age group?
18-29
Facebook is most popular among which age group?
18-49
Instagram Stories are posts featuring videos or images that disappear after _______ hours, similar to Snapchat stories.
24
What percentage of smartphone owners between ages of 18-44 state they cannot recall the last time their mobile phone was not next to them?
25%
Which is generally the worst time of day to post on Instagram?
3-4 pm
What is the average minutes spent on Snapchat each day?
30+
LinkedIn is most used by which age group?
30-49
Studies show that Facebook posts with ______ characters receive 86% more engagements than posts with higher characters.
40
On average, how many pieces of content do B2B prospects engage with before making a purchase decision?
7
What is the recommended percentage of content on Instagram that should be non-promotional?
80%
What are personal brand attributes?
The words you would use to define your personality, or the value that you offer.
What is the top reason why LinkedIn users follow a company?
They want to stay informed on the industry.
True or False: A board is a collection of Pins presented as clustering of related ideas such as product categories, interests, and topics.
True
True or False: A social media distribution strategy determines the network and frequency of posts and content types that will be published on each network.
True
True or False: A social media marketing strategy outlines the strategies and tactics for how a company will incorporate social media into its business.
True
True or False: Consumers now regard social media as a more trustworthy source of information over traditional marketing communication:
True
True or False: Descriptions will stay with an image as it gets re-pinned.
True
True or False: Facebook is the most active social media platform in the world?
True
True or False: Instagram posts with locations receive more engagement than posts without.
True
True or False: LinkedIn is considered the most effective platform for B2B lead generation.
True
True or False: Photos that feature faces get more likes on Instagram than those without.
True
True or False: Question posts receive 100% more comments than standard text posts.
True
True or False: Snapchat also allows users to incorporate music into snaps.
True
True or False: The majority of college students would purchase from a brand if sent a coupon on Snapchat.
True
True or False: Twitter leveraged machine learning and automation during COVID-19 to take action against potentially abusive and manipulative content.
True
True or False: You are 7 times more likely to be found on LinkedIn with a profile picture.
True
True or False: You can use hashtags on Pinterest.
True
Which of the following is NOT an advantage of social media?
Unrealistic customer expectations
According to a business Insider study, LinkedIn is perceived to be as trustworthy as _______.
Wall Street Journal and Forbes
What are passions?
What intrigue and motivate you in determining how you want to spend your time.
What is earned media?
What the public shares digitally and verbally about a brand.
What is click-baiting?
When a post uses a headline that encourages followers to click without giving information about what they will see.
A Twitter List is?
a curated group of Twitter accounts
A Twitter chat is _______.
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
A pinned post is __________.
a post at the top of a brand's Facebook page
A customer persona is ______.
a representation of a company's target market based on data collected from existing and target customers
What is user-generated content (UGC)?
any digital content that is produced and shared by end users of an online service or website
LinkedIn's article publishing feature is NOT open to ______.
companies
To engage with Snapchatters, Grubhub hosted a week-long ______, increasing followers by 20%.
contest
