Business Midterm 3/2/22
Who are the primary users of SCM systems? -All of these choices are correct.. - Customers, resellers, partners, suppliers, and distributors -Sales, marketing, customer service -Accounting, finance, logistics, and production
- Customers, resellers, partners, suppliers, and distributors
What is enterprise resource planning (ERP)? - A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. - Integrates all departments and functions throughout an organization into a single MIS system (or integrated set of MIS systems) so employees can make decisions by viewing enterprisewide information about all business operations. - The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability. - Connects the plans, methods, and tools aimed at integrating separate enterprise system.
- Integrates all departments and functions throughout an organization into a single MIS system (or integrated set of MIS systems) so employees can make decisions by viewing enterprisewide information about all business operations.
What is Web-based self-service? -A place where customer service representatives answer customer inquiries and solve problems, usually by email, chat, or phone. -A form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products. -Allows customers to use the web to find answers to their questions or solutions to their problems. -Gathers product details and issue resolution information that can be automatically generated into a script for the representative to read to the customer.
-Allows customers to use the web to find answers to their questions or solutions to their problems.
Which of the following represents the definition of a variable? A data characteristic that is collected through competitive intelligence and cannot change over time. A data characteristic that is collected only through competitive intelligence and can change over time. A data characteristic that stands for a value that does not change or vary over time. A data characteristic that stands for a value that changes or varies over time.
A data characteristic that stands for a value that changes or varies over time.
What is uplift modeling? - A place where customer service representatives answer customer inquiries and solve problems, usually by email, chat, or phone. - Allows customers to use the web to find answers to their questions or solutions to their problems. - Gathers product details and issue resolution information that can be automatically generated into a script for the representative to read to the customer. - A form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products.
A form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products.
What is customer relationship management (CRM)? -A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. -Connects the plans, methods, and tools aimed at integrating separate enterprise system. -The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability. -Integrates all departments and functions throughout an organization into a single MIS system (or integrated set of MIS systems) so employees can make decisions by viewing enterprisewide information about all business operations.
A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.
What is customer relationship management (CRM)? -Connection of the plans, methods, and tools aimed at integrating separate enterprise system. -The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability. -Integration of all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprise-wide information about all business operations. -A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.
A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.
What is a contact center or call center? -A form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products. -A place where customer service representatives answer customer inquiries and solve problems, usually by email, chat, or phone. -Allows customers to use the web to find answers to their questions or solutions to their problems. -Gathers product details and issue resolution information that can be automatically generated into a script for the representative to read to the customer.
A place where customer service representatives answer customer inquiries and solve problems, usually by email, chat, or phone.
Who are the primary users of ERP systems? Customers, resellers, partners, suppliers, and distributors Accounting, finance, logistics, and production Sales, marketing, customer service Sales system
Accounting, finance, logistics, and production
Business intelligence is information collected from multiple sources. Which of the following provides an example of a source that would be included in business intelligence? Competitor source systems All of the choices are correct Supplier source systems Customer source systems
All of the choices are correct
Data is useful for understanding individual sales, but to gain deeper insight into a business data needs to be turned into information. Which of the following offers an example of turning data into information? What is my best-selling product? Who are my best customers? What is my worst-selling product? All of the choices are correct.
All of the choices are correct.
Which of the below is an important challenge facing managers today? All of these choices are correct Solving business problems Making business decision Competing to win in today's market
All of these choices are correct
Which of the below key terms represents the types of decisions made at the operational, managerial, and strategic levels of a company? All of these choices are correct Semistructured decisions Structured decisions Unstructured decisions
All of these choices are correct
Which of the below would you include as decisions and responsibilities typically found at the managerial level of a company? Monthly budgets Monthly plans All of these choices are correct Monthly staffing
All of these choices are correct
Which of the following are common CRM metrics? Marketing metrics All of these choices are correct. Sales metrics Customer service metrics
All of these choices are correct.
Which of the following is an extended ERP component? Customer relationship management All of these choices are correct. Business intelligence Ebusiness
All of these choices are correct.
Which of the following describes an ERP system? ERP systems enable people in different business areas to communicate. ERP systems have been widely adopted in large organizations to store critical knowledge used to make the decisions that drive the organization's performance. All of these choices are correct.. ERP systems provide a foundation for collaboration between departments.
All of these choices are correct..
Which of the following is not a type of organizational information system? Analysis processing system Transactional processing system Executive information system Decisions support system
Analysis processing system
What encompasses all organizational information and its primary purpose is to support the performance of managerial analysis or semistructured decisions? Transactional information Online analytical processing Online transaction processing Analytical information
Analytical information
What is the science of fact-based decision making? Information Knowledge Analytics Business intelligence
Analytics
What does business process reengineering involve? Managing information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability. Managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. Analyzing and redesigning workflow within and between enterprises. Integrating all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
Analyzing and redesigning workflow within and between enterprises.
What integrates a company's existing management information systems? Data integration Data interchange Application interchange Application integration
Application integration
Which of the following is considered information? - Quantity sold Best-selling item by month Product sold Date sold
Best-selling item by month
What is the scientific process of transforming data into insight for making better decisions? Descriptive analytics Predictive analytics Business analytics Prescriptive analytics
Business analytics
What is the analysis and redesign of workflow within and between enterprises? Supply chain management Customer relationship management Enterprise resource planning Business process reengineering
Business process reengineering
The accounting and finance department performs processes such as creating financial statements, paying accounts payables, and collecting accounts receivables. What form of processes do these represent? Business-facing processes Industry-specific customer-facing processes Customer-facing processes All of the choices are correct
Business-facing processes
Which of the following is a component ERP vendors offer to differentiate themselves in the marketplace? Human resources CRM Accounting Sales
CRM
What is an organization performing when it asks questions such as "why was revenue so high"? CRM predicting technologies CRM reporting technologies CRM processing technologies CRM analyzing technologies
CRM analyzing technologies
Why is CRM one of the most valuable assets a company can acquire? Without CRM it is impossible to effectively manage or cross-sell products to customers. It is easy for a company to steal their competitors' loyal and devoted customers, therefore companies need a viable process for targeting competitor's customers. CRM has proven to increase customer loyalty and retention and an organization's profitability. Since organizations have not been successful in implementing SCM systems, they have turned their resources toward CRM.
CRM has proven to increase customer loyalty and retention and an organization's profitability.
What is an organization performing when it asks questions such as "which customers are at risk of leaving"? CRM processing technologies CRM predicting technologies CRM analyzing technologies CRM reporting technologies
CRM predicting technologies
What helps an organization identify its customers across applications? CRM predicting technologies CRM reporting technologies CRM processing technologies CRM analyzing technologies
CRM reporting technologies
What accesses organizational databases that track similar issues or questions and automatically generate the details to the CSR who can then relay them to the customer? Contact center Web-based self-service Uplift modeling Call scripting
Call scripting
What guides users through marketing campaigns performing such tasks as campaign definition, planning, scheduling, segmentation, and success analysis? Cross-selling Up-selling List generator Campaign management system
Campaign management system
What an artificial intelligence program that simulates interactive human conversation by using key precalculated user phrases and auditory or text-based signals? Chatbot Customer profitability Intelligent virtual agent Customer lifetime value
Chatbot
Which of the following is a customer-facing process? Strategic goal setting Communicating with customers Providing performance feedback and rewards Purchasing raw materials
Communicating with customers
Which of the following is NOT considered a core driver of the information age? - Data - Competitive facts - Business intelligence - Information
Competitive facts
What is enterprise application integration (EAI)? -The integration of data from multiple sources, which provides a unified view of all data. -Connects the plans, methods, and tools aimed at integrating separate enterprise system. -Enterprisewide support and data access for a firm's operations and business processes. -Sends information entered into a given system automatically to all downstream systems and processes.
Connects the plans, methods, and tools aimed at integrating separate enterprise system.
What is a specific individual representing the account? Accountant Lead Contact Sales opportunity
Contact
Which of the following is not one of the five basic components of supply chain management? Plan Source Cost Deliver
Cost
Which of the following is a common marketing CRM metric? Number of new prospective customers Average number of service calls per day Average time to resolution Cost per interaction by marketing campaign
Cost per interaction by marketing campaign
Which of the following processes would be found in the operations management department? Processing sales Communicating marketing campaigns Creating production schedules Hiring employees
Creating production schedules
What measures the customer's worth over a specific period of time? Customer profitability Chatbot Customer lifetime value Omnichannel analytics
Customer profitability
Which application's primary business benefits include sales forecasts, sales strategies, and marketing campaigns? Customer relationship management Enterprise resource planning Supply chain management Marketing system
Customer relationship management
What is a part of operational CRM that automates service requests, complaints, product returns, and information requests? Campaign management system First call resolution Customer service and support Cross-selling
Customer service and support
What is the difference between customer-facing processes and business-facing processes? Customer-facing processes are back-office processes; industry-specific customer-facing processes are back-office processes. Customer-facing processes are front-office processes; business-facing processes are back-office processes. Business-facing processes are front-office processes; customer-facing processes are back-office processes. Customer-facing processes are back-office processes; industry-specific customer-facing processes are front-office processes.
Customer-facing processes are front-office processes; business-facing processes are back-office processes.
Who has all the power when it comes to customer relationship management? Managers Competitors Inventory Customers
Customers
Which of the following is considered a core driver of the information age? Data Competitive intelligence Goods Fact
Data
What occurs when you add additional training examples by transforming existing training examples? Data augmentation Digitization Overfitting Underfitting
Data augmentation
What is information? - Raw facts that describe the characteristics of an event or object. - Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources. - Information collected from multiple sources, which analyzes patterns, trends, and relationships for strategic decision making. - Data converted into a meaningful and useful context.
Data converted into a meaningful and useful context.
What integrates data from multiple sources and provides a unified view of all data? Data interchange Data integration Forward integration Application interchange
Data integration
Which of the following represents the core drives of the information age?
Data, Information, Business Intelligence, Knowledge
What is at the heart of any ERP system? Customers Network Employees Database
Database
What models information and provides assistance in evaluating and choosing among different courses of action? Decision support system Transaction processing system Online transaction processing Online analytical processing
Decision support system
In which of the five basic supply chain activities do you plan for the transportation of goods to customers? Deliver Return Plan Source
Deliver
What compiles information from multiple sources and tailors it to meet user needs? Digital dashboard Sensitivity analysis What-if analysis Drill-down
Digital dashboard
What tracks KPIs and CSFs by compiling information from multiple sources and tailoring it to meet user needs? Visualization Granularity Digital dashboard All of these choices are correct
Digital dashboard
What is the automation of existing manual and paper-based processes and workflows to a digital format? Underfitting Overfitting Digitization Data augmentation
Digitization
Which of the following is not a step in the six-step decision-making process? Solution generation Solution test Data collection Employee decisions
Employee decisions
What is the keyword in ERP? Intelligence Resource Enterprise Business
Enterprise
What connects the plans, methods, and tools aimed at integrating separate enterprise systems? Middleware Order entry system Enterprise application integration Data integration
Enterprise application integration
What integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations? Enterprise resource planning Supply chain management Business process reengineering Customer relationship management
Enterprise resource planning
What provides enterprisewide support and data access for a firm's operations and business processes? Application integration Middleware Enterprise application integration Enterprise systems
Enterprise systems
As the business world increasingly shifts from product focus to customer focus, why are most organizations treating existing customers better than in the past? -Existing customers are the best source of profitable and sustainable revenue growth. -Placing customers at the forefront of all thinking and decision making requires very little operational and technology changes. -In the age of ebusiness, an organization is guaranteed a favorable customer base and satisfying them is easier than ever. -Organizations cannot depend on using statistical analysis or value formulas such as recency, frequency, and monetary to gain insight into customer behavior or buying patterns.
Existing customers are the best source of profitable and sustainable revenue growth.
What are the primary business benefits of an ERP system? Forecasting, planning, purchasing, material management, warehousing, inventory, and distribution Market demand, resource and capacity constraints, and real-time scheduling Sales system Sales forecasts, sales strategies, and marketing campaigns
Forecasting, planning, purchasing, material management, warehousing, inventory, and distribution
What takes information entered into a given system and sends it automatically to all downstream systems and processes? Data interchange Application interchange Backward integration Forward integration
Forward integration
Which activities do production and materials management components perform? -Handle the various aspects of production planning and execution such as demand forecasting, production scheduling, job cost accounting, and quality control -None of these choices are correct. -Track employee information including payroll, benefits, compensation, performance assessment, and assumes compliance with the legal requirements of multiple jurisdictions and tax authorities. -Manage accounting data and financial processes within the enterprise with functions such as general ledger, accounts payable, accounts receivable, budgeting, and asset management.
Handle the various aspects of production planning and execution such as demand forecasting, production scheduling, job cost accounting, and quality control
What is business intelligence? -Data converted into a meaningful and useful context. -Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources. -Information collected from multiple sources, which analyzes patterns, trends, and relationships for strategic decision making. -Raw facts that describe the characteristics of an event or object.
Information collected from multiple sources, which analyzes patterns, trends, and relationships for strategic decision making.
What does enterprise resource planning involve? -Managing information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability. -Analyzing and redesigning of workflow within and between enterprises. -Managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. -Integrating all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
Integrating all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
What allows separate systems to communicate directly with each other, eliminating the need for manual entry into multiple systems? Logistics Hybrid ERP Chatbot Integration
Integration
What is enterprise resource planning (ERP)? -A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. -Integration of all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprise-wide information about all business operations. -The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability. -Connection of the plans, methods, and tools aimed at integrating separate enterprise system.
Integration of all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprise-wide information about all business operations.
What is enterprise resource planning? -Integration of all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations. -The increase of customer loyalty and retention and an organization's profitability by managing all aspects of a customer's relationship with an organization. -A standardized set of activities that accomplish a specific task, such as processing a customer's order. -The analysis and redesign of workflow within and between enterprises.
Integration of all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
What is a special-purpose knowledge-based information system that accomplishes specific tasks on behalf of its users? Intelligent agent Neural network Mutation Artificial intelligence
Intelligent agent
What is a world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention?
Internet of Things
What stores large amounts of data with fast access? Natural language processing Knowledge planning Knowledge representation Natural language understanding
Knowledge representation
What is the ability of a computer to "see" by digitizing an image, processing the data it contains, and taking some kind of action? Machine vision sensitivity Machine vision Machine vision resolution Case-based reasoning
Machine vision
There are three phases in the evolution of CRM: (1) reporting, (2) analyzing, and (3) predicting. What do CRM predicting technologies help organizations accomplish? - All of these choices are correct. - Make predictions regarding customer behavior such as which customers are at risk of leaving. - Identify their customers across other applications. - Segment their customers into categories such as best and worst customers.
Make predictions regarding customer behavior such as which customers are at risk of leaving.
Why do students need to study management information systems? Management information systems are found in only a few businesses. Management information systems are rarely discussed in business. Management information systems are rarely used in organizations. Management information systems are everywhere in business.
Management information systems are everywhere in business.
What does customer relationship management involve? Analyzing and redesigning workflow within and between enterprises. Managing information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability. Managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. Integrating all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations.
Managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability.
Which of the following departments is primarily responsible for promoting discounts, attracting customers, processing sales, and communicating marketing campaigns? Human Resources Operations Management Accounting and Finance Marketing and Sales
Marketing and Sales
What are several different types of software that sit between and provide connectivity for two or more software applications? Enterprise application integration Middleware Order entry system Data integration
Middleware
What is a category of AI that attempts to emulate the way the human brain works? Intelligent agent Neural network Artificial intelligence Expert systems
Neural network
What is overfitting? -Occurs when a machine learning model has poor predictive abilities because it did not learn the complexity in the training data. -Occurs when adding additional training examples by transforming existing examples. -The automation of existing manual and paper-based processes and workflows to a digital format. -Occurs when a machine learning model matches the training data so closely that the model fails to make correct predictions on new data.
Occurs when a machine learning model matches the training data so closely that the model fails to make correct predictions on new data.
What captures transaction and event information using technology to (1) process the information according to defined business rules, (2) store the information, and (3) update existing information to reflect the new information? Online transaction processing Transaction processing system. Decision support system. Online analytical processing.
Online transaction processing
What targets sales opportunities by finding new customers or companies for future sales? Opportunity management system Contact management system Sales force automation system Sales management system
Opportunity management system
What is a type of graph in which a circle is divided into sectors that each represent a proportion of the whole? Pie chart Histogram Infographic Bar chart
Pie chart
In which of the five basic supply chain activities do you prepare to manage all resources required to meet demand? Source Deliver Plan Return
Plan
What extracts information from data and uses it to predict future trends and identify behavioral patterns? Fourth Industrial Revolution Internet of Things Machine-to-machine Predictive analytics
Predictive analytics
Most business processes are cross-functional or cross-departmental processes that span the entire organization. Which of the below does not represent a cross-functional business process? Processing payroll Taking a product from concept to market Loan processing Acquiring customers
Processing payroll
Which of the below represents the structure of a typical organization? Circle Cube Flat line Pyramid
Pyramid
Which of the following is considered data? Quantity sold Worst-selling item by month Best customer by month Best-selling item by month
Quantity sold
What is data? - Raw facts that describe the characteristics of an event or object - Data converted into a meaningful and useful context. - Information collected from multiple sources, which analyzes patterns, trends, and relationships for strategic decision making. - Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources.
Raw facts that describe the characteristics of an event or object
Which of the following definitions describes machine-to-machine? - A world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention. - Refers to devices that connect directly to other devices. - Extracts information from data and uses it to predict future trends and identify behavioral patterns. - Opportunities to change the way people purchase books.
Refers to devices that connect directly to other devices.
Which of the following operational CRM technologies does the sales department typically use? -Sales management, contact management, contact center. -Sales management, contact management, opportunity management -Sales management, call scripting, opportunity management. -Campaign management, contact management, opportunity management.
Sales management, contact management, opportunity management
What is an opportunity that exists for a potential sale of goods or services related to an account or contact? Account Contact Lead Sales opportunity
Sales opportunity
What is a forward integration? -Sends information entered into a given system automatically to all upstream systems and processes. -The integration of a company's existing management information systems. -Sends information entered into a given system automatically to all downstream systems and processes. -The integration of data from multiple sources, which provides a unified view of all data.
Sends information entered into a given system automatically to all downstream systems and processes.
What is knowledge? -Information collected from multiple sources, which analyzes patterns, trends, and relationships for strategic decision making. - Raw facts that describe the characteristics of an event or object. - Data converted into a meaningful and useful context. - Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources.
Skills, experience, and expertise, coupled with information and intelligence, which create a person's intellectual resources.
In which of the five basic supply chain activities do you build relationships with suppliers to procure raw materials? Return Deliver Source Plan
Source
At which level do managers develop the overall business strategies and monitor the performance of the organization and the competitive business environment? Operational level Communications level Managerial level Strategic level
Strategic level
Review the below key terms. Which one defines an operational decision that involves situations where established processes offer potential solutions? Structured decision Unstructured decision Optimization analysis decision Artificial intelligence decision
Structured decision
What is predictive analytics? - Opportunities to change the way people purchase books. - Techniques that extract information from data and use it to predict future trends and identify behavioral patterns. - Refers to devices that connect directly to other devices. - A world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention.
Techniques that extract information from data and use it to predict future trends and identify behavioral patterns.
What is an application integration? -Sends information entered into a given system automatically to all upstream systems and processes. - Sends information entered into a given system automatically to all downstream systems and processes. - The integration of a company's existing management information systems. - The integration of data from multiple sources, which provides a unified view of all data.
The integration of a company's existing management information systems.
What is a data integration? -The integration of a company's existing management information systems. -Sends information entered into a given system automatically to all upstream systems and processes. -Sends information entered into a given system automatically to all downstream systems and processes. -The integration of data from multiple sources, which provides a unified view of all data.
The integration of data from multiple sources, which provides a unified view of all data.
What is Supply chain management (SCM)? - Connects the plans, methods, and tools aimed at integrating separate enterprise system. - A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. - Takes information entered into a given system and sends it automatically to all downstream systems and processes. - The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability.
The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability.
What is supply chain management (SCM)? -A means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability. -Takes information entered into a given system and sends it automatically to all downstream systems and processes. -The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability. -Connects the plans, methods, and tools aimed at integrating separate enterprise system.
The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability.
Data collection, solution generation, and solution implementation are all concepts associated with which of the following processes? The four-step decision-making process. The four-step problem-solving process. The six-step problem identification process. The six-step decision-making process.
The six-step decision-making process.
What is a graphical representation showing the change of a variable over time? Bar chart Sparkline Time-series chart Histogram
Time-series chart
What are the three primary types of management information systems available to support decision making across the company levels? Transaction processing systems, decision support systems, executive information systems What-if analysis, sensitivity analysis, goal-seeking analysis. Transaction processing systems, drill-down systems, expert systems. Analytical information, decision support systems, executive information systems.
Transaction processing systems, decision support systems, executive information systems
What encompasses all the information contained within a single business process or unit of work and its primary purpose is to support the performance of daily operational or structured decisions? Online transaction processing Online analytical processing Transactional information Analytical information
Transactional information
What does middleware accomplish? - The use of the Internet to provide customers with the ability to gain personalized information by querying corporate databases and their information sources. - Packages commonly used applications together, reducing the time needed to integrate applications from multiple vendors. - The integration of data from multiple sources, which provides a unified view of all data. - Translates information between disparate systems.
Translates information between disparate systems.
What is McDonald's performing when it asks its customers if they would like to super-size their meals? Cross-selling Up-selling Down-selling Uplift modeling
Up-selling
Which of the following is NOT considered a core driver of the information age? Business intelligence Variables Knowledge Information
Variables
Which question below represents a CRM predicting technology question? What is the total revenue by customer? Why did sales not meet forecasts? What customers are at risk of leaving? All of these choices are correct.
What customers are at risk of leaving?
Which question below represents a CRM reporting technology example? What customers are at risk of leaving? None of these choices are correct. Why did sales not meet forecasts? What is the total revenue by customer?
What is the total revenue by customer?
Which question below represents a CRM reporting technology example? What customers are at risk of leaving? Why did sales not meet forecasts? All of these choices are correct. What is the total revenue by customer?
What is the total revenue by customer?
Which question below represents a CRM analyzing technology question? Why did sales not meet forecasts? What customers are at risk of leaving? None of these choices are correct. What is the total revenue by customer?
Why did sales not meet forecasts?