Business Model Canvas
Customer segment
- Defines the different groups of people or organizations an enterprise aims to reach and serve. - For whom are we creating value? - Who are our most important customers?
Cost structure
- Describes all the costs incurred to operate a business model - What are the most important costs inherent in our business model? - Which Key Resources are most expensive? - Which Key Activities are most expensive?
Channels
- Describes how a company communicates and reaches its Customer Segments to deliver a Value Proposition - Through which Channels do our Customer Segments want to be reached? - How are we reaching them now? - How are our Channels integrated?
Value proposition
- Describes the bundle of products or services that create value for a specific customer segment. - What value do we deliver to the customer? - Which one of our customer's problems are we helping to solve? - What bundles of products and services are we offering to each Customer Segment? - Who are our most important customers?
Key resources
- Describes the most important assets a company needs to make the business model work - What Key Resources do our Value Propositions require? - Our Distribution Channels? - Customer Relationships? - Revenue Streams?
Key activities
- Describes the most important things a company must do to make the business model work - What Key Activities do our Value Propositions require? - Our Distribution Channels? - Customer Relationships? - Revenue Streams?
Customer relationships
- Describes the type of relationships a company establishes with specific Customer Segments. o Transactional Relationship o Long-Term Relationship o Personal Assistance o Dedicated Personal Assistance - What type of relationship does each of our Customer Segments expect us to establish and maintain with them? - Which ones have we established? - How are they integrated with the rest of our business model? - How costly are they?
Revenue streams
- Represents the cash a company generates from each Company Segment (costs must be subtracted from revenues to create earnings) - For what value are our customers really willing to pay? - For what do they currently pay? - How are they currently paying? - How would they prefer to pay?
Key partnerships
- Describes the network of suppliers and partners that make the business model work. - Who are our Key Partners and suppliers? - Which Key Resources are we acquiring from partners? - Which Key Activities do partners perform?
