Buyer Behavior Ch. 3

Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him. He was bothered by their insistence that he modify the game by including a popular product's logo on the clothing of his main character. In this example, Kyle is concerned about the practice of ________.

advergaming

In the cultural production process, the people who control the flow of information between producers and customers are called ________.

cultural gatekeepers

Country singers Marty Stewart and Travis Tritt and their record label decided to change the culture of the Country and Western music scene. With their now famous "No Hats" tour, the singers abandoned conventional country and western fashion (they threw away their hats, let their hair grow long, and wore t-shirts) and tried to appeal to larger and younger audiences with a grinding, sexy message. The process that these singers went through is best described as a ________.

culture production system (CPS)

Researchers primarily see the gift-giving ritual as one of ________ exchange.

economic

What do we call the learning process when we learn the beliefs and behaviors endorsed by our own culture?

enculturation

In a culture production system, the communications subsystem ________.

gives meaning to new products and provides a symbolic set of attributes

All of the following are subsystems in a culture production system EXCEPT ________.

marketing subsystem

Culture is best described as society's ________.

personality

Promoters attempt to have their products shown prominently in full-length films. This type of promotion is referred to as ________.

product placement

Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas presents this year, Sharon's secretary gave her an expensive bottle of perfume. Which of the following best identifies the source of Sharon's feelings?

the reciprocity norm