CB Ch. 1 Exam Worksheet Qs

injurious consumption

A few of the guys from Consumer Behavior class go out afterwards and drink until they get rolling drunk. Then they drive home in that condition. Which type of consumption does this represent?

Service

Auxiliary or peripheral activities that are performed to enhance the primary product or primary service are referred to as.........

by doing a better job of anticipating and reacting to customer needs than the competition does

How can an organization provide superior customer valet customers?

The customer's

It is critical that a firm consider value from which perspective?

position

Joel is surveying consumers to gain a better understanding of his restaurant's image relative to competing restaurants. Joel is concerned with his restaurant's............

1. Marketing strategy 2. Regulatory policy 3. Social Marketing 4. Informed Individuals .

List and describe the applications of consumer behavior.

1. Identifying product-related need sets 2. Grouping customers w/ similar need sets 3. Describing each group 4. selecting an attractive segment(s) to serve

List and describe the four steps involved in market segmentation

Target market

MPI is a distributor of fresh produce. They conducted a thorough analysis of its market and identified groups of consumers that had similar product-related needs. One particular market identified wanted fresh and unique produce, such as Swiss chard, radicchio, and exotic fruits, and they were willing to pay higher prices for these choices. MPI decided to focus its marketing effort on this segment of the total market. This segment is MPI's.............

Social Marketing

Samantha is concerned how her marketing activities will affect individual consumers as well as society at large. Samantha is implementing..................

Marketing Mix

The product, price, communications, distribution, and services provided to the target market is referred to as the...........

Value

To survive in a competitive environment, an organization must provide its target customers more............... than is provided to them by its competition.

select an attractive segment(s) to serve

What is the LAST step in market segmentation?

A. Who do we want to communicate with? B. What effect do we want to have? C. What message will achieve the desired result? D. What media should we use? E. ALL OF THE ABOVE ARE CRITICAL QUESTIONS

Which of the following is NOT a critical question for developing marketing communication?

A. marketing strategy B. HUMAN RESOURCE MANAGEMENT C. Regulatory policy D. informed consumers E. social marketing

Which of the following is NOT an application of consumer behavior?

A. organizations are applying theories and information about consumer behavior on a daily basis. B. It is often necessary to conduct research. C. Consumer behavior is a complex, multidimensional process. D. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society. E. ALL OF THE ABOVE

Which of the following is a key aspect regarding consumer behavior?

A. Advertising B. Sales Force C. Public Relations D. Packaging E. ALL OF THE ABOVE

Which of the following is included in marketing communication?

A. ads B. packages C. store environments D. sales pitches E. ALL OF THE ABOVE

Which of the following is used by firms to influence consumers?

Because of its massive population, rising income, and emerging youth market

Why is China very attractive to marketers around the world?

attitudes

an internal influence on consumer behavior?

Lifestyle

represents how one lives, including the products one buys, how one uses them, what one thinks about them, and how one feels about them.

consumer behavior

the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.