cb chapter 18

Which of the following occurs when a consumer actively acquires a product that is not used or used only sparingly relative to its potential use? A. consumption guilt B. nonconsumption guilt C. product nonuse D. counterfactual thinking E. prefactual thinking

c

Carla continued to search for information on cars even after she purchased one. She would go over her decision in her head and pay attention to ads that featured the car she bought. She was also noticing how many other people drove her model of car, which made her feel more confident that she made a wise decision. Carla is attempting to reduce _____. A. consumption guilt B. postpurchase dissonance C. postpurchase shame D. postpurchase fear E. consumption anxiety

b

Exploding demand and short product life spans for high-tech gadgets such as cell phones, personal computers, and various other personal electronic devices is creating growing concerns over _____. A. e-waste B. poisonous waste C. hazardous waste D. reusable waste E. recyclable waste

a

Why must manufacturers design products with both the primary purpose and other potential uses in mind? A. consumers demand it B. competition requires it C. to be able to promote secondary uses D. stringent product liability laws E. to save on research and development costs

d

Hailey purchased furniture for her living room and spent quite a bit of money. After she purchased it, she started regretting that she spent so much, and she wasn't sure she liked the furniture. To make herself feel better, she told herself that the other furniture she was considering really wasn't that good and probably would not last as long as the furniture she ended up purchasing. Which of the following is Hailey using to reduce her postpurchase dissonance? A. increasing the desirability of the brand purchased B. decreasing the desirability of rejected alternatives C. decreasing the importance of the purchase decision D. reversing the purchase decision E. increasing the importance of the purchase decision

b

Negative emotions or guilt feelings aroused by the use of a product or a service are referred to as _____. A. postpurchase anxiety B. consumption guilt C. consumption anxiety D. postpurchase dissonance E. consumption dissonance

b

Rebecca is a single woman in her 40s. She sold her Honda Civic and bought an Acura CSX, which is considerably more expensive. She was going to her brother's house with her mother, and she asked her mother to drive in her car instead of Rebecca's new one. She didn't want her brother to see that she had purchased an expensive car for herself. Rebecca was experiencing _____. A. postpurchase anxiety B. consumption guilt C. consumption anxiety D. postpurchase dissonance E. consumption dissonance

b

Which of the following is true regarding postpurchase dissonance? A. All consumer purchase decisions are followed by postpurchase dissonance of some sort. B.The importance of the decision to the consumer is one factor that influences the probability and magnitude of postpurchase dissonance. C. The individual's tendency to experience anxiety is not related to postpurchase dissonance. D. The easier it is to alter the decision, the more likely postpurchase dissonance will be. E. Nominal decision making usually results in the greatest magnitude of postpurchase dissonance.

b

Which type of sale occurs when one consumer sells a product directly to another with or without the assistance of a commercial intermediary? A. direct-to-consumer sale B. consumer-to-consumer sale C. personal sale D. private sale E. direct marketing

b

Connie just purchased her first new car, and she's actually feeling a little bad about it. She's concerned about how much money she spent and how long she will be making car payments. She's not sure she made the right choice, either. She liked another car a little better, but ended up purchasing another model. Connie is experiencing _____. A. postpurchase worry B. postpurchase guilt C. postpurchase dissonance D. postpurchase shame E. postpurchase fear

c

Doubt or anxiety regarding a purchase a consumer has made is known as _____. A. postpurchase worry B. postpurchase guilt C. postpurchase dissonance D. postpurchase shame E. postpurchase fear

c

The external ice cube chute on Cade's refrigerator door was not working properly. She could hear the ice falling into the chute, but nothing would come out. She looked inside and realized there was a solid block of ice clogging the chute, and she couldn't get it loose. Cade decided to use a hair dryer to melt the ice, and it worked. Cade's using a hair dryer in a new way represents _____. A. counterfactual thinking B. prefactual thinking C. use innovativeness D. usage expansion E. extended use thinking

c

The increase in product valuation based on "mere" ownership is called A. loyalty. B. mere touch. C. the endowment effect. D. the IKEA effect. E. the compromise effect.

c

Using WD-40 as an additive to fish bait is an example of _______. A. counterfeit thinking B. prefactual thinking C. use innovativeness D. usage expansion E. extended use thinking

c

Using a product in a new way is referred to as _____. A. counterfactual thinking B. prefactual thinking C. use innovativeness D. usage expansion E. extended use thinking

c

Which disposition alternative is the most widely used by consumers? A. trade in B. recycle C. throw away D. give away E. sell

c

Which of the following is NOT an alternative if a consumer decides to retain a product's package? A. store it B. use it for original purpose C. recycle it D. use it for a new purpose E. All of the above are alternatives in this situation.

c

Disposition of the product or the product's container may occur _____ product use. A. during B. after C. before D. A and B E. A, B, and

e

The probability of a consumer experiencing postpurchase dissonance, as well as the magnitude of such dissonance, is a function of which of the following? A. the degree of commitment or irrevocability of the decision B. the importance of the decision to the consumer C. the difficulty of choosing among the alternatives D. the individual's tendency to experience anxiety E. all of the above

e

Which of the following is NOT a possible outcome once a consumer is satisfied? A. committed customer B. discontinued use C. repeat purchases D. increased use E. All of the above are possible outcomes.

e

Which of the following is NOT an action a consumer may utilize to reduce dissonance? A. increase the desirability of the brand purchased B. decrease the desirability of rejected alternatives C. decrease the importance of the purchase decision D. reverse the purchase decision (return the product before use) E. increase the importance of alternatives that were not considered in the purchase initially

e