Cb quiz 4 q&a

Amanda thought she had been cheated by a local car dealership. She was so upset that she created a Web site to share her story with the world. What is the most likely result of Amanda's action?

Amanda's Web site will decrease the credibility of the dealership's ad and will influence potential buyers to stay away from the dealership.

According to ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.

constructive processing

A typical antecedent state is product disposal.

false

For an average citizen, a Supreme Court Justice is more likely to possess coercive power than legitimate power.

false

Social capital refers to an individual's knowledge of the "right" behavior used in the realm of the upper class.

false

Special military groups like Navy Seals require conformity to an extreme level. This is created by establishing an extreme fear of deviance.

false

Which term refers to exchanges of resources, information, or influence among members of networks?

flows

Buying decisions that are made with little or no conscious effort are called ________.

habitual

A tendency for people to marry in a social class similar to their own is called ________.

homogamy

Of the countries listed below, which is thought to be highly status-conscious?

japan

The day reconstruction method requires a respondent to ________

keep a diary of everything he or she did during the day

A buying decisions made by organizational buying is called ________.

new buy straight rebuy modified rebuy

Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?

time is a feast

A sophisticated form of conspicuous consumption is called parody display.

true

Buzz is created by word-of-mouth advertising.

true

Claire remembers that uniquely wonderful taste that can only come from a frosty mug of root beer. As she heads to the soft drink aisle in the grocery store, she decides that today is the day to experience her root beer again. Claire has just conducted what is called an informational search

true

Education is one determining factor in future income.

true

Homophily refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.

true

In a consensual purchase decision, the group agrees on the desired purchase.

true

The evaluation of alternatives is the third stage of the consumer decision-making process.

true

The fact that some customers will pay three to four times as much as others to fly first class, even though the plane arrives at the same time for every passenger, demonstrates the importance of both the social and physical surroundings in the marketplace.

true

The influence of others' opinions is at times more powerful than one's own perceptions.

true

The research on loss aversion suggests that people tend to emphasize their losses more than their gains.

true

Time poverty seems to be more a problem of perception than of fact.

true

Blue-collar workers with relatively high-prestige jobs consider themselves as ________.

working class lower middle

Which of the following is an example of utilitarian influence?

An individual's decision to purchase a particular brand is influenced by the preferences of family members.

Which of the following is a category in the buyclass theory of purchasing?

Straight rebuy Modified rebuy New task

The average American's standard of living continues to improve. These income shifts are linked to two key factors: ________.

a shift in women's roles and an increase in educational attainment

James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. James has purchased Jordan-gear, follows Jordan's career, and he has often thought about how to give back to his community the way MJ has. Which of the following reference group terms would apply to James Otis and his relationship with Michael Jordan?

aspirational group

Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________

atmospherics

The plain and simple fact is that Ralph has body odor. Worse than that, Ralph does not seem to care. Ralph's clothes are in shambles, and his personal hygiene could certainly be improved. For most people, Ralph would be in which of the following groups?

avoidance groups