CH 10 Management Review

What will a company most likely do if it is attempting to offer targeted products with a focus on faster speed-to-market? 1. bring new products or services to market quickly 2. work to spot new opportunities that emerge in the market 3. focus on running long-term consumer trials 4. rework the image of older products to reinvigorate sales

1 & 2

Which of the following contribute to resistance to change? Check all that apply. 1. Change agent characteristics 2. Employee characteristics 3. Market behavior 4. Competitor characteristics

1 & 2

What are two key aspects of turning a problem into an opportunity? 1. Finding better ways to conduct business as a response to the problem 2. Hiring leadership that has experienced overcoming the problem in a similar company 3. Spending additional resources on problem recognition in order to determine future challenges promptly 4. Looking for solutions and new business ideas as a response to the problem

1 & 4

Which two of the following are key aspects of execution? 1. Discussing hows and whats 2. Marketing outsourcing 3. Recognizing threats 4. Using questioning and analysis

1 & 4

Which of the following are myths about innovation that should be dispelled because they are not usually true? 1. Innovation is the result of hard work and determination 2. Innovation can be found throughout all levels of the organization 3. Innovation happens in the "Eureka moment" 4. Innovation can be systemized

1, 3, 4

What are common reasons that employees resist change? 1. Familiarity with innovation 2. Fear of the unknown 3. Loss of status or job security 4. Peer pressure

2, 3, & 4

Scott Berkun, author of the Myths of Innovation, identified several starting points for organizational innovation, including which of the following? 1. complacency 2. luck 3. necessity 4. curiosity

3 & 4

Which of the following is an example of a company making use of a problem to create a new opportunity?

A company takes prospective buyers to tour foreclosed homes

Which of the following is the proper first step after deciding how to handle a problem or opportunity?

Develop and communicate your vision

Demand for organic foods has increased dramatically as Americans become aware of the effects of pesticides and other harmful chemicals in food. This exemplifies which force for change outside the organization?

Market changes

What is one major reason why the marketplace is becoming more segmented and moving toward more niche products?

Online selling makes it possible for companies to sell a greater variety of niche products

Tonya sees her company eliminating jobs in order to reduce costs, but the CEO was recently given a bonus of several million dollars. The likely cause of her resistance to the current organizational change is ____________.

a climate of mistrust

techonology

any machine or process that enables an organization to gain a competitive advantage in changing materials used to produce a finished product

transformational innovations

breakthrough products or services that do not currently exist and that are aimed at creating brand new markets and customers

Tom's company is very successful, even though they expect most new ideas to fail. This is likely due to an organizational culture that _________

celebrates failure as vital toward fostering innovation

In some parts of the United States, guns are sold at Walmart stores. Some people refuse to shop at these stores. At the extreme, everyone would refuse to shop at these stores. In that hypothetical situation, _____________ are acting as an external force for change.

customers

The introduction of the DVD-by-mail business model by Netflix changed the video rental business and caused the demise of Blockbuster Video. This is an example of _________

disruptive innovation

Which of the following is a demographic characteristic that is a force for change outside the organization?

education

While Gregor's company promotes the idea of innovation by fostering employee participation in product development, the company never follows through to determine if new ideas will succeed in the marketplace. Which aspect of fostering innovation is Gregor's company failing at?

execution

Job dissatisfaction and high absenteeism are examples of which force for change inside the organization?

human resources concerns

core innovation

in contrast to a transformational innovation, involves optimizing of products or services for existing customers

Hard work in a specific direction, hard work with direction change, and wealth and money are some of the six seeds of ______________.

innovation

____________ is making up something new, whereas ____________ is the act of developing new and imaginative ideas into reality.

invention; creativity

knowledge work

is analytic and involves problem solving and abstract reasoning

In anticipation of the upcoming holiday sales season, Sarah ordered the production manager to increase the supply of teddy bear and dolls in the warehouse. Sarah is demonstrating __________________ change.

proactive

Changing the appearance or the performance of a product or service, or the creation of a new one, is called ________________ innovation.

product

A change that is made in response to problems or opportunities as they arise is known as ____________ change.

reactive

Carson always feels like he is "putting out fires" at work and does not get an opportunity to figure out where problems might arise before they occur. Carson is dealing with _______________ change.

reactive

Even though the entire team felt that it was important to purchase all of the supplies immediately for the new product line, upper management was concerned about outlaying that much money that early in the development cycle. Which factor of the innovation is this company failing to provide?

resources

As more and more companies become proficient at bringing products and services to market, _____________ is emerging as a powerful competitive weapon.

speed

Innovation

the process of creating new ideas and converting them into useful applications

in order to overcome employee resistance to change, change agents must first have a ____________________.

trusting relationship