ch 10 - marketing quiz

When the manufacturer sells directly to the consumer and the manufacturer performs all of the channel functions a _____ channel is being used. Direct Wholesale Performer Close

Direct

In choosing a channel system, which of the following does not increase customer benefits? Expanding operations by franchising. Delivering service products. Delivering product benefits. Building brand image.

Expanding operations by franchising.

Which of the following companies would be considered an intermediary? Expedia.com Hertz Rental Car Agency Marriott International

Expedia.com

Which of the following restaurants would be the best example of selective distribution? Hard Rock Cafe Applebee's McDonald's

Hard Rock Cafe

Which of the following is NOT considered an intermediary in the hospitality and travel industry? Hotel salesperson. Travel agent. Tour operator. Meeting planner.

Hotel salesperson.

Which of the following is NOT an advantage for the franchisor in a franchising arrangement? Diversified risk. Increased control. Rapid expansion. Cost economies.

Increased control.

Which of the following is considered a channel-length strategy? Indirect channel. Exclusive distribution. Redirect channel. Selective distribution.

Indirect channel.

The following is NOT an advantage for the franchisee in a franchising arrangement. Less costs/fees involved. More opportunities for growth. Cooperative advertising Less operating capital is needed.

Less costs/fees involved.

Which one of the following is NOT an activity associated with distribution? Reducing storage. Installing products. Communicating and negotiating. Providing service.

Reducing storage.

Which of the following activities is not included in the supply chain? all of the above activities can be performed in the supply chain transportation distribution financial transactions

all of the above activities can be performed in the supply chain

Franchising is an example of a: contractual system administered system corporate system

contractual system

The type of intermediary that is responsible for promoting the long-term development of a destination is: destination marketing organizations destination management company tour wholesalers and operators travel agents

destination marketing organizations

Independent restaurants and hotels that have one or two locations are practicing: exclusive distribution selective distribution intensive distribution

exclusive distribution

The ability of one channel member to influence the behavior of other channel members is referred to as channel leadership. t or f

false

The channel width decision involves the number of intermediaries between the manufacturer and the final consumer. t or f

false

There are no indirect channels in service operations like hospitality and travel. t or f

false

For a franchisor, the sharing of risk and ownership results in the sharing of profits. t or f

true

Meeting planners are considered intermediaries in the hotel distribution system for guest rooms. t or f

true

Retail outlets are not part of the supply chain for hospitality services. t or f

true

The main objective of the distribution function is to get products and services to consumers where, when, and how they prefer them. t or f

true

If you have 5 customers and 5 service providers, how many contacts or communications would be necessary if you added one intermediary? 10 5 25

10