Ch. 11 MML
What are the four characteristics used to classify retailers?
- amount of service they offer -the breadth and depth of their product lines -relative prices they charge -how they are organized
The retail marketing mix consists of which of the following?
- product and service assortment -retail prices -promotion -location
The three major groups of wholesalers are _______
-merchant wholesalers -brokers & agents -manufacturer's and retailers' branches & offices
Which of the following statements about major retail trends is true?
-online buying is growing at a much brisker pace than retail buying as a whole
Retailers must decide on which three major product variables?
-product assortment -services mix -store atmosphere
What is omni-channel retailing?
Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping
After segmenting and defining their markets, what should retailers do next?
Decide how they will differentiate and position themselves in the market
What is the overall goal when retailers choose their product assortment?
Differentiate the retailer while matching target shoppers' expectations
Which of the following statements about major retail trends is true?
Online buying is growing at a much brisker pace than retail buying as a whole.
Which of the following statements about retailer marketing decisions is correct?
Retailers face three major marketing decisions: segmentation and targeting, store differentiation and positioning, and the retail marketing mix.
Macy's carries several product lineslong dash—typically clothing, home furnishings, and household goodslong dash—with each line operating as a separate department managed by specialist buyers or merchandisers. Macy's is best described as a(n) ________.
department store
By practicing ______ retailing, today's retailers are increasingly adopting environmentally sustainable practices.
green
___________ are the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling.
merchant wholesalers
The trend of ________ has resulted in different types of retailers now selling the same products at the same prices to the same consumers.
retail convergence
Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called ___________.
retail convergence
________ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
retailing
_______ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale.
shopper marketing
the practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called _______.
showrooming
Which type of retailer carries a narrow product line with deep assortments within those lines?
specialty stores
One retail trend resulting from economic conditions is ________.
tighter consumer spending
Which of the following statements about wholesaling is true?
wholesalers must make decisions regarding their marketing mix
