Ch. 11
A decision that reflects reality fulfills which of the following dimensions of quality with respect to decision making?
accuracy
_______ is a management methodology that translates a firm's strategies into operational targets.
BPM
A decision that reflects a full consideration of the facts and circumstances fulfills which of the following dimensions of quality with respect to decision making?
Comprehensiveness
Which of the following statements about machine learning is not true?
Expert systems are a form of machine learning.
All of the following are intelligent agents that are able to respond to human voice commands with useful information in voice or written form except:
Facebook's DeepFace.
Which type of information system uses data visualization technology to analyze and display data for planning and decision making in the form of digitized maps?
GIS
Which of the following statements best describes the business value of improved decision making?
Improved decision making can result in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values.
Which of the following statements about the evolution of AI is not true?
In the last decade, there have been numerous fundamental conceptual breakthroughs in AI.
Which phase of decision-making finds or recognizes a problem?
Intelligence
Why is the balanced scorecard method said to be "balanced"?
It causes managers to focus on more than just financial performance.
A restaurant client has asked you to develop a system that would provide smartphone alerts about special discounts to potential customers in the vicinity. Which of the following tools will provide the solution?
Location analytics
________ help users gain information from large amounts of geographically linked data.
Location analytics
Which of the following statements about neural networks is not true?
Neural networks only need a small amount of data to identify patterns
All of the following supply the foundation infrastructure for business intelligence except:
OLAP
Which of the following BI functionalities would you use to assess the likelihood of students dropping out of a college program?
Predictive analytics
Which of the following is an example of a high-velocity automated decision process?
Providing online search results
Developing a marketing plan is an example of what kind of decision scenario?
Semistructured
What is the name of a decision support tool that asks what-if questions repeatedly to predict outcomes in a variety of situations?
Sensitivity analysis
Which types of decisions are more prevalent at lower organizational levels?
Structured decisions
Which of the following is not a major force driving the rapid evolution of AI?
The drastic increase in the cost of computer processing
Which of the following would be a typical parameterized report for an organization's marketing group?
Variability of sales by region and time
Which of the following statements aboutIBM's Watson Explorer, as described in the chapter opening case, is not true?
Watson Explorer can only analyze structured data.
Which of the following is a typical middle management decision?
What should our departmental budget be?
A KPI is:
a measure proposed by senior management.
An inference engine is:
a strategy used to search through the rule base in an expert system.
As described in the chapter opening case, IBM's Watson Explorer is an example of a(n):
cognitive computing platform
A decision that reflects a rational process fulfills which of the following dimensions of quality with respect to decision making?
coherence
A(n) ________ capability allows users to view more detailed views of data.
drill-down
Which of the following is nota part of the business analytics toolset?
expert systems
A decision that faithfully reflects the concerns and interests of affected parties fulfills which of the following dimensions of quality with respect to decision making?
fairness
Backward sensitivity analysis software is used for:
goal seeking
To find the cheapest airline fare to a particular location, a firm would most likely use a(n):
intelligent agent
________ are pattern detection programs
neural networks
Data from fuel tank sensors that help a trucking company identify the optimal location at which a driver should stop for fuel based on how much is left in the tank, the truck's destination, and fuel prices en route, is an example of which of the following?
operational intelligence
Which of the following is not one of the six main elements of the business intelligence environment?
organizational culture
A(n) ________ table is a spreadsheet feature that displays two or more dimensions of data in a convenient format.
pivot
Operational management typically makes which type of decisions?
structured
The type of decision that can be made by following a definite procedure is called a(n) ________ decision.
structured
Expert systems are used when:
the knowledge of individual experts in an organization needs to be captured
Where there is no well-understood or agreed-on procedure for making a decision, it is said to be:
unstructured
________ decisions are most common at higher levels of management.
unstructured
Deciding whether to introduce a new product line is an example of a(n):
unstructured decision
Expert systems:
use rules based on human expertise
in a dashboard, users can:
view overall firm performance data.
