Ch. 12 Developing new products
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alpha testing
an attempt by the firm to determine whether a product will perform according to its design and whether it satisfies the need fo which it was intended; occurs in the firm's research and development (R&D) department
Product Development ( product design)
entails a process of balancing various engineering, manufacturing, marketing, and economic considerations to develop a product's form and features or a service's features
prototype
the first physical form or service description of a new product, still in rough or tentative form, which has the same properties as a new product but is produced through different manufacturing sometimes even crafted individually