Ch 12 Questions

In which stage of building a strategic alliance do you create shared visions? a. dating b. imaging c. initiating d. interfacing e. committing f. fine-tuning

b. imaging

In global marketing, the major objective of the fourth phase of the planning process it to:

organize and direct implementation

Place the stages of building strategic alliances in order, starting with the first stage at the top. a. initiating b. committing c. fine-tuning d. dating e. imagining f. interfacing

1 - d. dating 2 - e. imagining 3 - a. initiating 4 - f. interfacing 5 - b. committing 6 - c. fine-tuning

Match the strategic international alliances (SIA) with its description. 1. Joint ventures 2. Consortia a. Do business in countries where the participants have a presence b. Do business in countries where none of the participants have a presence

1. a 2. b

Match the stage of building a strategic alliance with its description. 1. dating 2. imaging 3. initiating 4. interfacing 5. committing 6. fine-tuning a. building trust through face-to-face interactions b. combining social and business time c. senior managers leveraging personal networks d. creating shared values e. relying on mature and established relationships f. managing conflicts inherent in making hard choices

1. c 2. d 3. a 4. b 5. f 6. e

In which stage of building a strategic alliance do senior managers leverage personal networks? a. dating b. imaging c. initiating d. interfacing e. committing f. fine-tuning

a. dating

identify the statement that relates to the "timing" factor of foreign direct investment. a. early foreign investment in a market has benefits, but it is more uncertain b. technology transfers are generally expensive c. licensing is the best way to gain market entry d. some countries do not recognize Sunday as a holiday

a. early foreign investment in a market has benefits, but it is more uncertain

Identify the factors that influence the performance and structure of direct investment. a. knowledge of local firms b. complicated contracts c. level of dispute between controlling partners in the venture d. investment timing

a. knowledge of local firms b. complicated contracts d. investment timing

once target markets are chosen, the ____ must be assessed with regard to the information yielded in the first phase of the planning process a. marketing mix b. management structure c. mission statement d. company objectives

a. marketing mix

A major element that influence the success of a franchise is: a. past international experience of the franchiser b. the Asia Pacific Rim c. choosing the correct licensing partner d. evolution not revolution

a. past international experience of the franchiser

____ planning deals with capital, products, research, and the short-term and long-term goals of the company. The highest levels of management are involved with this type of planning. a. strategic b. market c. corporate d. tactical

a. strategic

Wavetel, a hardware company based in Europe, acquires Telior, its competitor in a neighboring country. Identify the market-entry strategy that best describes Wavetel's move. a. joint venture b. direct foreign investment c. franchising d. indirect exporting

b. foreign direct investment

identify the 3 typical company structures. a. demand-based division b. global product division c. geographical division d. profit-based division e. matrix organizations

b. global product division c. geographical division e. matrix organizations

One advantage of clustering operations in specific regions is that clustering: a. increases the cultural distance between the firms and its employees b. minimizes problems caused by varying time zones c. is unaffected by managerial preferences d. is unaffected by countries' political and economic climates

b. minimizes problems caused by varying time zones

consortia reduce hazards associated with big investment because: a. they are protected against bad debts by legislation b. they generally involve a greater amount of participants c. they are always funded by the taxpayer of the country they operate in d. they are considered "too big to fall" and are guaranteed bailouts

b. they generally involve a greater amount of participants

identify the market segmentation dispute in the 1970s: a. standardization v. localization b. local representativeness v. global integration c. adaptation v. standardization d. localization v globalization

c. adaptation v. standardization

planning aids international marketers by: a. rendering the analysis of the factors affecting the success of a marketing program irrelevant b. detracting from the firm's primary objectives c. allowing them to create guidelines for dealing with both positive and negative business circumstances that may occur d. helping the focus on the past rather than the future

c. allowing them to create guidelines for dealing with both positive and negative business circumstances that may occur

In which stage of building a strategic alliance do you build trust through face-to-face interactions? a. dating b. imaging c. initiating d. interfacing e. committing f. fine-tuning

c. initiating

two companies decide to pool their resources and create a company to exploit opportunities in a developing market. Their agreement is a good example of a: a. franchise b. cooperative c. joint venture d. nongovernental organization

c. joint venture

A strategic international alliance aids international marketing by: a. providing capital toward economic development b. gaining capital from international economic bodies c. making a company more profitable d. gaining support from local retailers

c. making a company more profitable

In the process of franchising, franchisers: a. gain a standard package of products from franchisees b. take a "hands off" approach to franchisees c. offer management assistance to franchisees d. provide capital to franchisees

c. offer management assistance to franchisees

in global marketing, the results of the first phase of planning help marketers: a. monitor the success of a promotional campaign in a new country market b. execute a promotional campaign in a new country market c. recognize potential issues in a new country market d. select an optional mode of entry into a new country market

c. recognize potential issues in a new country market

In ____ companies, company information and data are located in one place

centralized companies

____ is a strategic international alliances (SIA) that does business in countries where none of the participants have a presence

consortia

licensing is an appropriate choice when: a. a country provides tax exemptions to companies with foreign ownership b. a company wants to maintain complete marketing control c. free trade abolishes tariffs and quotas on member countries d. a company wants to enter a country that places strict limits on imports

d. a company wants to enter a country that places strict limits on imports

the third phase of planning for global marketing involves: a. coordinating marketing plans during implementation b. examining the adaptations required for acceptance in a new market c. selecting products for a country market d. choosing a mode of entry into the target country

d. choosing a mode of entry into the target country

identify a measure that companies taken when corporate objectives do not match foreign markets opportunities. a. ignoring the local preferences of the market b. persisting with the same plan worldwide c. packaging the products in bright colors d. developing a new company objective to match the opportunity

d. developing a new company objective to match the opportunity

In which stage of building a strategic alliance do you combine social and business time? a. dating b. imaging c. initiating d. interfacing e. committing f. fine-tuning

d. interfacing

that major objective of the second phase of planning for international marketing is to: a. develop specific action plans for new country markets b. match organizational objectives with new country markets c. coordinate different marketing functions across offices in different countries d. modify a marketing mix to the cultural realities of the target country

d. modify a marketing mix to the cultural realities of the target country

The primary medium of organizational learning is the ____ process. a. feedback b. design c. production d. planning

d. planning

____ planning relates to the allocation of resources used to implement strategic planning goals in particular markets. a. strategic b. market c. corporate d. tactical

d. tactical

In ____ companies, executives have a localized view of the company, not an all-encompassing one

decentralized one

investing in a foreign company as a means of foreign market development and entry known as:

direct foreign investment

In which stage of building a strategic alliance do you manage conflicts inherent in making hard choices? a. dating b. imaging c. initiating d. interfacing e. committing f. fine-tuning

e. committing

In which stage of building a strategic alliance do you rely on mature and established relationships? a. dating b. imaging c. initiating d. interfacing e. committing f. fine-tuning

f. fine-tuning

A partnership between legally incorporated entities that join forces to create a separate, legal entity, where each partner holds an equity positions, is known as a(n):

joint venture

____ is a strategic international alliances (SIA) that does business in countries where the participants have a presence

joint ventures

The ____ phase of planning for global markets begins with a situation analysis and ends with the selection of specific action plans for a new country market

third

*T/F* A matrix structure encourages transfer of a variety of knowledge throughout the firm

true