Ch. 13

Services are products that can be touched and felt.

False

A nonprofit organization may exist in an environment in which its goals are opposed by some members of society.

true

Both production and consumption of services occur at the same time.

true

Demand-based pricing means lower prices during times of lower demand and higher prices during times of higher demand.

true

One of the best ways to better understand customer needs and expectations is to ask contact employees.

true

Services are highly perishable and cannot be inventoried for future use.

true

Using promotional efforts that encourage the trial use of some services can be an effective way for customers to assess the quality of the offered service.

true

Because services are intangible by nature, marketers should downplay the tangibles associated with a particular service (such as facilities or employees).

false

Service industries account for less than 50 percent of the U.S. gross domestic product.

false

Pinpointing a target market should be done only after the selection of a marketing mix.

false- Product-price-place-promotion(the 4 Ps of marketing mix)