Ch 14
subscription fee
All of the following are forms of ebusiness except ______________.
Webinar
As a trainer for Exempla Healthcare, Tina is faced with many challenges to properly training her new hires. There are over 40 different locations where Exempla employees work across the Chicago metro area. Tina decides to implement some valuable ebusiness tools to help reduce traveling costs, increase speed, and provide flexibility for completing training sessions with all the new hires. Tina primarily uses PowerPoints and videos during her training modules. What is the most effective ebusiness tool for Tina to implement and accomplish all of her training goals?
The physical separation of buyer and seller
Ben Schultz decides to purchase an iPad on eBay. After the transaction completes and the money is withdrawn from Ben's PayPal account, the iPad never shows up and the email address of the seller bounces. What issue has Ben encountered?
B2C
Carfax is an example of a company that sells its products or services directly to its consumers online. Which ebusiness model is Carfax using?
podcasting
Companies use __________ as marketing communication channels, discussing everything from corporate strategies to detailed product overviews.
Subscription fees
For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but focuses on only the real estate industry. The main revenue source for Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perry's new business?
web conferencing
Illuminate Live is a lecture program used in schools and is considered a(n) _________ tool.
consumer trust
Internet marketers must develop ___________ to build strong relationships with customers to ensure loyalty.
C2B
John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline, where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?
All of these: Be accessible to communicate in-person. Be available to communicate in-person. Use customer testimonials that link to your client website.
Managing consumer trust is a challenge for ebusinesses. Which of the following is a good way to build trust when working with customers over the Internet?
Adhering to taxation rules
Many believe that U.S. tax policy should provide a level playing field for traditional retail businesses, mail-order companies, and online merchants. What form of ebusiness challenge is this statement referring to?
Ensuring consumer protection
Susan teaches many individuals and business professionals how and why to use social media, and the benefits and challenges to using social media. Of the four ebusiness challenges, which of the following is the most crucial challenge to consider before engaging in social media?
All of these: Quickly identify which employees are at their computers. Easily hold simultaneous IM sessions with multiple people. Resolve questions or problems immediately.
What are some of the immediate results businesses found from using instant messaging?
Identifying limited market segments managing consumer trust ensuring consumer protection adhering to taxation rules.
What are the four challenges facing ebusinesses outlined in the text?
Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer.
What are the four main types of ebusiness models?
Brick-and-mortar, click-and-mortar, virtual
What are the three primary models that a B2C business can use to operate?
Podcasting
What converts an audio broadcast for use by a digital music player?
Brick-and-mortar business
What is a business that operates in a physical store without an Internet presence?
Ebusiness model
What is a plan that details how a company creates, delivers, and generates revenues on the Internet?
A business that operates only on the Internet without a physical store.
What is a pure-play business?
IMing
What is a service that enables instant or real-time communication between people?
Taxonomy
What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?
Internet service provider, a company that provides access to the Internet for a monthly fee.
What is an ISP?
Estore or etailer
What is another name for an eshop?
IMing
What is another term for instant messaging?
B2C focuses on business to consumers, and C2B focuses on consumers to business.
What is the difference between a B2C and a C2B?
A business model details how a company creates, delivers, and generates revenue. An ebusiness model does all of the same except on the Internet.
What is the difference between a business model and an ebusiness model?
C2C
What is the ebusiness model that applies to customers offering goods and services to each other over the Internet?
Business-to-business
What is the ebusiness model that represents 80 percent of all online businesses and is typically more complex, requiring greater security needs?
Podcasting
What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?
Providing the ability to inform and communicate with many people simultaneously, immediately, and with ease.
What is the primary business advantage of using email?
Information architecture
What is the set of ideas about how all information in a given context should be organized?
Real-time communication
What occurs when a system updates information at the same rate it receives the information?
Adwords
What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?
B2C
Which category below represents the three common forms of business operations, brick-and-mortar, click-and-mortar, and pure play?
Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?
CMS
Which ebusiness tool plays a crucial role in getting website visitors to view more than just the home page by providing clear navigation choices?
Service provider
Which of the below is not a valid form of ebusiness revenue model?
Which of the below is not an ISP?
Content management systems increase order entry speed.
Which of the below is not considered an advantage of a content management system?
Some online companies have to charge sales tax.
Which of the below statements is accurate when considering the ebusiness challenge of adhering to taxation rules?
Managing Consumer Trust
Which of the following is a challenge facing an ebusiness?
B2B, B2C, C2C, and C2B.
Which of the following lists the categories for ebusiness models?
Advertising fees license fees subscription fees transaction fees value-added service fees.
Which of the following lists the primary ebusiness revenue models?
T.J. Maxx
Which of the following represents a brick-and-mortar business?
B2B
Which of the following represents businesses buying from and selling to each other over the Internet?
Email, instant messaging, podcasting, content management systems, and video conferencing, and web conferencing.
Which of the following represents the connecting and communicating tools supporting and driving ebusiness?
Content providers, infomediaries, online marketplaces, portals, service providers, and transaction brokers.
Which of the following represents the primary forms of ebusiness?
Click-and-mortar
Which type of ebusiness model best describes Barnes & Noble?
Pure-play
Which type of ebusiness model is Amazon using?
