Ch 14 Video Case on Nutrisystem

Which of the following was likely not a reason NutriSystem decided to use direct and digital media?

Consumers spend less time and money online than ever before.

NutriSystem uses direct-mail marketing for its products geared toward men. Which of the following is not an advantage of direct-mail marketing?

It is less expensive than mass media.

As with many companies, NutriSystem's marketing strategy hopes to achieve a brand community. Which of the following would be an example of NutriSystem's brand community?

Its customer interaction through social media, blogs, and website content.

NutriSystem includes Facebook, Twitter, blogs, and Instagram in its marketing strategy. This indicates that NutriSystem is involved in which type of marketing?

Social media

NutriSystem maintains a website that engages consumers and includes videos, blogs, activities, and other features that build closer customer relationships and generate engagement. This indicates that NutriSystem employs a(n) __________.

brand community website