Ch. 3 IS3310

Who among the following is an individual who studies the interaction between humans and technology, observing how technology can shape humans' lives?

A cyborg anthropologist

What allows a business to generate commissions or referral fees when a customer visiting its website clicks on a link to another merchant's website?

Associate/affiliate program

What is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order?

Clickstream analytics

What is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information?

Collaboration

Which of the following allows for creating document links, allowing users to move from one to another simply by clicking on a hot spot or link?

HTML

What consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?

Open system

What produces an improved product customers are eager to buy, such as a faster car or larger hard drive?

Sustaining technology

What discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders?

The Innovator's Dilemma

Which of the following uses clickstream data to determine the efficiency of a website for the users and operates at the server level?

Website traffic analytics

What is the practice of artificially inflating traffic statistics for online advertisements?

click fraud

____________ refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.

cybermediation

What implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

digital darwinism

A(n) ______ is a two-dimensional representation of data in which values are represented by colors.

heat map

What creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser?

hitbots

... links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

hypertext markup language

What is a website or web application that uses content from more than one source to create a completely new product or service?

mashup

What occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions?

personalization

True or false: The Internet and the World Wide Web are not synonymous. The WWW is just one part of the Internet, and its primary use is to correlate and disseminate information. The Internet includes the WWW and also other forms of communication systems such as email

true