CH 3 Review

The ____ revenue model is the one used by network television in the United States. Broadcasters provide free programming to an audience along with advertising messages

advertising supported

_________ leads the cloud market with 32% market share

amazon

____ can occur whenever sales activities on a company's Web site interfere with its existing sales outlets.

cannibalization

_____ tend to have large up-front costs. Once those costs are incurred, additional units can be made at very low additional cost

digital products

Web catalog retailers typically refrain from having return policies on unused merchandise

false

In the context of accessibility, one of the best ways to accommodate a broad range of visitor needs is to build _____ into the Web site's interface

flexibility

The defining characteristic of the ____ promotion process is that the seller is active and the buyer is passive.

mass media

The ____ of a Web site is its ability to keep visitors at the site and attract repeat visitors

stickiness

Putting the customer at the center of all site designs is called a(n) ____ approach to Web site design

customer centric

In the Strata video, which of the following is true regarding Multichannel Marketing.

different touch points across different devices, all with personalized relevant messaging

The removal of an intermediary, such as removing a human agent, from a value chain is called ______.

disintermediation

Although online banks let customers pay their bills electronically, most customers prefer to receive online copies of their statements.

false

The recording industry was quick to embrace online distribution of music.

false

Trust and loyalty are no longer an issue for retailers selling online.

false

In the ____ communication model, the firm's employees individually search for, qualify, and contact potential customers which is now being replaced by algorithms an data science.

personal contact

A good Web site design can provide many image-creation and image-enhancing features very effectively—it can serve as a sales brochure, a product showroom, a financial report, an employment ad, and a customer contact point

true

An organization's presence is the public image it conveys to its stakeholders.

true

In the Strata video, Multichannel Marketing is defined as direct and indirect communication channels.

true

One of the reasons some online retailers are proposing virtual fitting rooms is to decrease returns and the costs associated with them

true

Personal contact and mass media are two general ways of identifying and reaching customers

true

Some online stores include a feature that lets two shoppers browse the Web site together from different computers

true

The advertising-supported revenue model is the one used by broadcast network television in the United States

true

When customers buy a product, they are also buying the service element included with that product

true

The ____ is a graphic image built from customer measurements and description on which customers can try on clothes.

virtual model