CH 3
Live chats
Customers can click a button at any time and have an instant messaging email or voice conversation with a customer service representative
Mobile retailing
The use of mobile technology to promote, enhance, and add to value to the in-store shopping experience.
Channel migration
When consumers' collect information about products on one company's channel and then buys the product from another competitor.
omnichannel retailing
a coordinated multichannel retail offering that provides a seamless and synchronized customer experience, using all of the retailer's shopping channels
catalog channel
a nonstore retail channel in which the retail offering is communicated to customers through a catalog mailed to customers
Automated retailing
a retail channel in which merchandise or services are stored in a machine and dispensed to customers when they deposit cash or use a credit card.
Direct selling
a retail channel in which salespeople interact with customers face-to-face in a convenient location, either at the customer's home or at work.
Social retailing
also known as s-retailing, involves conducting purchase transactions through a social media site. This expanded channel is steadily evolving and picking up steam.
cross-channel retailing
customers use multiple channels to make purchases, such as when they receive an e-mailed coupon, download it onto their smartphone, and then go to a brick-and-mortar store to redeem the coupon and buy the product.
retail channel
defines the way a retailer sells and delivers merchandise and services to its customers.
Internet retailing
involves retailers interacting with consumers via the Internet, whether they use a traditional computer or a laptop, a variety of sizes of tablets, or a smartphone.
Showrooming
occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.
Multichannel retailing
when retailers offer more than one channel to sell and deliver merchandise and services to consumers
Single-channel retailing
when retailers sell and deliver merchandise and services to their customers through only one channel.