Ch 4 Video Case on Nielsen

Nielsen is engaged in the collection and analysis of information about consumers, competitors, and developments in the marketplace. This systematic monitoring is known as __________. a customer insight b internal databases c big data d marketing information systems e competitive marketing intelligence

competitive marketing intelligence

Nielsen gathers data on millions of people to help marketers gain __________ to use to create strategic marketing decisions. a customer insights b competitive marketing intelligences c big data d marketing information systems e internal databases

customer insights

A marketer who wishes to gain insight into the demographics and attitudes of consumers who buy their product would likely ask Nielsen to perform which type of research? a Secondary data b Descriptive research c Primary data d Exploratory research e Causal research

descriptive research

Nielsen gathers consumer insights through a variety of ways, including consumer tracking and panels. Which type of research is Nielsen engaged in during these examples? a Focus groups b Online marketing research c Telephone surveys d Mail questionnaires e Causal research

online marketing research

The specific data that Nielsen provides to its clients for a specific purpose that has not been completed before, is most likely which type of data? a Exploratory b Causal c Primary d Secondary e Descriptive

primary