ch 5 quiz

motivation, perception, learning, and beliefs and attitudes

what are the four major psychological factors that influence consumer buyer behavior

culture, subculture, and social class

what are the three cultural factors that influence consumer buying behavior?

need recognition, information search, evaluation of alternatives, the purchase decision, and postpurchase behavior

what is the correct order of the five stages in the buyer decision process

awareness, interest, evaluation, trial, adoption

what is the correct order of the five stages of the new product adoption process

personal sources

what tends to be the most effective source of information when consumers make a buying decision

early adopters

which adopter category consists of opinion leaders who adopt new ideas early but carefully

individuals and households that buy goods and services for personal consumption

which of the following correctly defines the consumer market

small groups, social networks, family, and social roles and status

which of the following correctly identifies the social factors that influence consumer buyer behavior

occupation

which of the following is a personal factor that influences a consumer's buying behavior

consumers may, in some situations, skip steps in the buyer decision process

which of the following statements regarding the buyer decision process is correct