CH 6 QUIZ

The type of segment characteristic in which the​ size, purchasing​ power, and profiles of the segments can be quantified is known as​ _______________________ A. substantial B. accessible C. measurable D. actionable E. differentiable

measurable

The marketing manager at Only Organic Delicatessen targets customers who are focused on​ organic, healthy food choices but who still want to dine out. The restaurant chain offers a wide variety of​ organic, low-fat, locally raised produce and foods. Only​ Organic's approach is best referred to as​ ________ segmentation. A. benefit B. psychographic C. geographic D. age and​ life-cycle E. user status

psychographic

At one​ time, Miller Beer was known as the​ "champagne of bottled​ beer." It was targeted at an elite class of customers.​ Later, to increase​ sales, Miller was repositioned to attract members of the working middle class. What is this segmentation method​ called? A. User status B. Usage rate C. Behavioral D. Psychographic . E. Benefit

Psychographic

Firms that manufacture seasonal products target their consumers primarily through​ ________ segmentation. A. psychographic B. age and​ life-cycle C. occasion D. income E. demographic

occasion

Mi Rancho Supermarkets is a chain grocer that locates stores in neighborhoods with large Hispanic populations. Their stores carry a greater selection of Hispanic and Latin foods. The type of marketing that Mi Rancho uses is an example of​ ________. A. concentrated marketing B. differentiated marketing C. undifferentiated marketing D. micromarketing . E. target marketing

micromarketing

Which of the following is a variable used to segment business buyers that is not used to segment consumer​ buyers? A. Personal characteristics B. Purchasing approaches C. Psychographics D. Situational factors E. Operating characteristics

Operating characteristics

Kidcomp, an American​ computer-manufacturing firm, targets children younger than age 10 by providing free games and applications. The​ firm's marketing approach is reflective of​ ________ segmentation. A. gender B. geographic C. age and​ life-cycle D. lifestyle E. income

age and​ life-cycle

A manufacturer of​ half-ton pickup trucks creates a positioning map for the U.S.​ half-ton pickup market. The position of each circle on the map indicates the​ brand's perceived positioning on two​ dimensions: price and orientation​ (economy versus​ performance). The size of each circle indicates the​ brand's relative market share. This is an example of a​ ________________. A. competitively positioned map B. psychographic map C. perceptual positioning map D. target segment map E. competitive map

perceptual positioning map

If competitors cannot easily copy the benefit a company chooses to​ promote, that benefit is said to be​ _________. A. profitable B. distinctive C. preemptive D. superior E. affordable

preemptive

H2Coast, an automobile​ manufacturer, produces​ fuel-efficient hybrid vehicles that are targeted toward​ high-end exotic-vehicle collectors with ample leisure time. H2Coast most likely segments the consumer market based on​ ________ variables. A. universal B. demographic C. psychographic D. geographic E. behavioral

psychographic

___________ segments are those segments that are conceptually distinguishable and respond differently to different marketing mix elements and programs. A. Measurable B. Substantial C. Differentiable . D. Actionable E. Accessible

Differentiable

Which of the following describes the process of dividing markets into groups based on​ consumers' knowledge,​ attitudes, uses, or​ responses? A. Economic segmentation B. Demographic segmentation C. Behavioral segmentation D. Geographic segmentation E. Psychographic segmentation

Behavioral segmentation

Heeltoe, a boutique that caters to the footwear needs of​ women, manufactures two different lines of footwear based on the purchasing power of its customers. One product line caters to the needs of​ affluent, middle-aged​ women, and the other line targets younger professionals and homemakers. Heeltoe most likely segments the consumer market based on​ ________ variables. A. universal B. demographic C. psychographic D. geographic E. behavioral

demographic

The website leftyslefthand.com markets products to​ left-handed consumers only. Which targeting strategy does this​ represent? A. Concentrated marketing B. Differentiated marketing C. Micromarketing . D. Undifferentiated marketing E. Segmented marketing

Concentrated marketing

Which of the following describes the process of arranging for a market offering to occupy a​ clear, distinctive, and desirable place relative to competing products in the minds of target​ consumers? A. Differentiation B. Market targeting C. Market segmentation D. Mass marketing E. Positioning

Positioning

Dividing buyers into groups based on social​ class, lifestyle, or personality characteristics is called​ ________ segmentation. A. psychographic B. geographic C. age and​ life-cycle D. behavioral E. user status

psychographic

Socially responsible target marketing would classify which of the following as an especially vulnerable target market for harmful or controversial​ products? A. Females B. Baby boomers C. Children D. Single households E. Wealthy consumers

Children

Munoz Specialty Foods groups its customers by regions in the United​ States, such as​ Midwest, Northeast, and Southwest. For each​ region, Munoz creates a different set of advertisements and promotions. On which of the following segmentation variables does the firm divide its​ market? A. Personality B. Demographic C. Behavioral D. Benefits sought E. Geographic

Geographic

The​ Ritz-Carlton has carefully created a strong and distinctive differentiation​ strategy, which is supported by everything the company​ says, is, and does. Which type of differentiation is​ this? A. People differentiation B. Product differentiation C. Image differentiation D. Services differentiation E. Channel differentiation

Image differentiation

When Subaru of America allows Outback buyers to customize cars to meet their exact needs and​ preferences, it is practicing which type of​ marketing? A. Concentrated marketing B. Segmented marketing C. Undifferentiated marketing D. Micromarketing E. Differentiated marketing

Micromarketing

Which of the following would make a segment less attractive to​ enter? A. A lack of aggressive competitors B. Very few substitute products C. Suppliers with weak bargaining power D. New entrants finding it easy to enter the segment E. Buyers with weak bargaining power

New entrants finding it easy to enter the segment

Amazon is now promising​ same-day pick-up of goods as well as local secure​ pick-up points. What point of differentiation is​ this? A. Product differentiation B. Services differentiation C. Image differentiation D. Channel differentiation E. People differentiation

Services differentiation

The type of segmentation that forms segments of consumers who have similar needs and buying behaviors even though they are located in different countries is known as​ _________. A. geographic segmentation B. behavioral segmentation C. intermarket segmentation D. demographic segmentation E. lifestyle segmentation

intermarket segmentation

Dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies is known as​ ______________________. A. differentiation B. market segmenting C. market targeting D. mass marketing E. positioning

market segmenting

When marketers aggressively promote only one benefit to the target​ market, the benefit promoted is known as the product or​ service's _____________________. A. unique product proposition B. unique benefit proposition C. unique difference proposition D. unique selling proposition E. unique position proposition

unique selling proposition