Ch. 7

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_________ is larger by volume; _________ is more complex.

B2B; B2C

_________ facilitate dynamic pricing.

Cookies

_________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else.

Cyber-squatting

Stripe's _________ is a set of software that makes the buying and selling process easier for merchants and shoppers by embedding "buy" buttons in apps and social networks.

Relay

The _________ is a model in which organizations attempt to procure needed products or services from other organizations electronically.

buy-side marketplace

_________ comprises the vast majority of e-commerce by volume.

B2B

_________ materials are those items that are needed for MRO.

Indirect

Rakuten is a(n) _________ e-commerce company.

Japanese

_________ appear(s) underneath the active windows.

Pop-under ads

_________ cards allow you to store a fixed amount of prepaid money and then spend it as necessary.

Stored-value money

_________ organizations are only online.

Virtual

An electronic _________ is a collection of individual shops consolidated under one internet address.

mall

In ________, manufacturers or retailers sell directly to customers.

online direct marketing

Online advertisers have traditionally favored _________ to increase the number of people who look at an ad.

placing more ads on each web page

With ________, customers use the internet to self-configure products or services.

product customization

In the ________, organizations sell their products or services to other organizations electronically from their own private e-marketplace website or from a third-party website.

sell-side marketplace

Modern credit cards are _________ cards.

smart

Disconnect and 1 Blocker are ad blockers that ________.

use the freemium model

_________ occurs when shoppers visit a brick-and-mortar store but then purchase online.

Showrooming

In _________ auctions, sellers solicit bids from many potential buyers; these auctions result in _________ prices over time.

forward; higher


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