Ch. 7 Review Questions

Research on subliminal influence in advertising demonstrates that subliminal efforts at persuasion are a. less effective than people assume them to be b. more effective than people assume them to be c. more effective in individualistic versus collectivistic cultures d. more effective in collectivistic versus individualistic cultures

a.

A debate breaks out at the town hall meeting over whether local real estate taxes should be raised to pay for a new public school building. Which of the following individuals is most likely to process the persuasive information raised during this debate through the peripheral route? a. Gob, who has no school-aged children of his own and owns no real estate b. Lindsay, whose daughter still has 3 years left of public school c. Micheal, who is a real estate executive whose business is affected by local tax rates d. Buster, a local teacher, who is working in a temporary classroom because the current school building is too small for the number of students enrolled

a.

Adults' tendency to experience happy, nostalgia-filled feelings when they hear the music of an ice cream truck can be best explained by the relationship of attitudes to a. classical conditioning b. operant conditioning c. self-perception d. values

a.

Attitude accessibility is a particularly good predictor of behavior when a. the behavior in question in spontaneous b. the behavior in question is deliberative c. the attitude in question is general d. the attitude in question is an unpopular one

a.

Cameron and Mitchell want to convince their daughter to stop leaving her toys scattered all around the floor, so they leave her a sign by her toy box. According to reactance theory, which of the following signs would be most effective? a. "Please try to remember to clean up your toys when you are done with them." b. "All toys MUST be put away after they are used c. "Do not leave toys lying around." d. "Your job is to clean up after yourself"

a.

People's emotional reaction to a target is referred to as the ________ component of attitudes a. affective b. behavioral c. cognitive d. operant

a.

Serafina, an advertising executive, is trying to figure out the best way to market a product that does not evoke a strong emotional, personal response from people. Her most effective strategy would be to adopt a campaign that focuses on a. logical, fact-based arguments b. creating such an emotional connection c. avoiding behavioral references d. subliminal strategies

a.

You are trying to sell a new electronic toothbrush at the airport to busy, distracted travelers. Which of the following strategies at lest likely to be successful at getting people to buy a toothbrush? a. Make up a flier that gives convincing reasons why the toothbrush is so good b. Make a large sign that says, "9 out of 10 dentists recommend this toothbrush!" c. Put up a large banner featuring a picture of your friend who looks like Brad Pitt posing with the toothbrush d. Stop people and say, "Do you know that this is the toothbrush that is used the most by Hollywood stars?"

a.

All of the following are true about attitudes except one. Which one is false? a. Attitudes are related to our temperament and personality b. Attitudes rarely change over time c. Attitudes can be changed with persuasive communications d. Under the right conditions attitudes predict people's behavior

b.

Emilia would be most likely to pay attention to facts about the danger of AIDS during a school assembly and remember the facts for a long time if a. the speaker emphasized statistical information about AIDS throughout the world b. the speaker emphasized how the disease has spread in her community and there isn't anything distracting Emilia from listening c. the speaker emphasized how the disease has spread in her community and at the same time Emilia's best friend is whispering to her about a big party that weekend d. the speaker is a nationally known expert on AIDS

b.

In trying to predict deliberative behaviors, what three considerations must we evaluate? a. Cognitively based attitudes, behaviorally based attitudes, affectively based attitudes b. Attitude specificity, subjective norms, perceived behavioral control c. Classical conditioning, operant conditioning, self-perception theory d. Attitude accessibility, explicit attitudes, implicit attitudes

b.

On a survey, Marquel reports that he agrees with wearing a seat belt. According to the theory of planned behavior, which of the following would be the best predictor of whether Marguel will wear a seat belt on a given day? a. He generally agrees that safe driving is important b. His best friend, Trevor, who is always talking about how important it is to wear a seat belt, is in the car with him c. His attitude toward seat belts is not very accessible d. Marquel believes that it is hard to remember to wear his seat belt

b.

Peer pressure effects tend to be linked most often to what type of attitude? a. Cognitively based attitudes b. Affectively based attitudes c. Inoculated attitudes d. Negative attitudes

b.

The concept of attitude inoculation indicates that we are better able to resist a later attempt to change our attitudes when we are first exposed to arguments that a. support our existing attitude b. are weakened versions of arguments we might hear later c. prevent us from considering alternative viewpoints ahead of time d. lead us to pay more attention to peripheral cues

b.

The major finding of La Piere's (1934) classic study on attitudes and behavior involving prejudice and hotel/restaurant owners is that a. people are more prejudiced than their self-reported attitudes lead us to believe b. people's attitudes are not always reliable predictors of their behavior c. the less accessible an attitude is, the ore likely it is to shape behavior d. when it comes to racial prejudice, people's attitudes are particularly strong predictors of their behaviors

b.

Under which of the following conditions would people be most likely to vote for a political candidate? They a. like the candidate's policies but have negative feelings toward him or her b. know little about the candidate's policies but have positive feelings toward him or her c. see subliminal ads supporting the candidate on national television d. see television ads supporting the candidate while they are distracted by their children

b.

Which of the following is the best explanation for why product placement can be effective at changing attitudes? a. It tends to operate via the central route to persuasion b. The audience is often unaware that an effort at attitude change is occurring c. It usually leads to a reactance response d. Cognitively based efforts at persuasion tend to have longer-lasting effects

b.

According to reactance theory, what of the following public service messages would be least likely to get people to wear seat belts? a. "Please wear your seat belt every time you drive." b. "Wear your seat belt to save lives." c. "It's the law- you must wear your seat belt." d. "Buckle up your children- you might save their lives."

c.

All of the following are examples of ways to resist persuasion except a. making people immune to change of opinions by initially exposing them to small doses of arguments against their position b. earning people about advertising techniques such as product placement c. forbidding people to buy a product d. role-playing using milder versions of real-life social pressures

c.

Fear-arousing persuasive communication is most likely to be effective when a. very high levels of fear are induced b. very low levels of fear are induced c. a plan for reducing the fear is provided d. the target of the communication is a utilitarian or functional object

c.

People will be most likely to change their attitudes about smoking if an antismoking advertisement a. uses extremely graphic pictures of how smoke can harm the body and warns of the risks of smoking b. gives people subliminal messages about the risks of smoking as well as recommendations of how to quit c. used graphic pictures of the damages of smoking on the body and then provides specific recommendations on how to quit smoking d. used success stories of how people quit smoking

c.

Research on public service ads designed to promote healthy behavior indicates that such efforts a. almost always fail b. are more effective at changing the attitudes of men versus women c. are more effective via television than print ads when their target is young people d. are most effective when they are subliminal

c.

The best way for an advertisement to change an affectively based attitude is to use a(n) ___________ appeal. a. cognitive b. behavioral c. affective d. fact-filled

c.

The physical attractiveness of the source of a persuasive communication would be best described as which of the following? a. Systematic cue b. Central cue c. Peripheral cue d. Rational cue

c.

Wendy is a member of a political group on your campus and is interested in finding out how many students plan to vote in the next presidential election. According to the theory of planned behavior, which of the following attitude questions Wendy could ask would be the best predictor of whether or not a particular student will vote in the next presidential election? a. "What are your attitudes about U.S. politics?" b. "What are your attitudes about voting?" c. "What are your attitudes about voting in the next presidential election?" d. "What are your attitudes about former U.S. President Barack Obama?"

c.

Which component of an attitude is most related to the process of examining facts and weighing the objective merits of a target? a. affective b. behavioral c. cognitive d. operant

c.

Which of the following conclusions is the most consistent with research on the heritability of attitudes? a. Our attitudes are shaped by our surroundings and do not seem to have any genetic component to them b. Our attitudes are inherited and dictated by our genetic makeup, with little influence from environmental factors c. We often inherit a temperament or personality that renders us likely to develop similar attitudes to those held by our genetic relatives d. Fraternal twins are just as likely to share attitudes as are identical twins

c.

Which of the following is not one of three factors considered by the Yale Attitude Change approach? a. Nature of the audience b. Message Source c. Fear d. Nature of the communication itself

c.

Which of the following is true regarding cross-cultural comparisons of advertising? a. Korean ads are more likely than American ads to focus on utilitarian products like shoes b. Korean ads are more likely than American ads to portray women and men in a state of complete or partial undress c. Korean ads are more likely than American ads to focus on family and concern for others d. Korean magazines have fewer ads than American magazines

c.

Brinol and Petty (2003) conducted a study in which participants tried on headphones while listening to a persuasive editorial. Half of the participants shook their heads side-to-side while listening; the other half nodded up-and-down while listening. Which group of participants expressed the greatest agreement with the arguments expressed in the editorial at the end of the study? a. The head-shakers who heard weak arguments in the editorial b. The head-shakers who heard strong arguments in the editorial c. The head-nodders who heard weak arguments in the editorial d. The head-nodders who heard strong arguments in the editorial

d.

Newman is currently overweight, but as a child, he was quite thin. His current explicit attitude toward the overweight is likely to be more _______, and his current implicit attitude toward the overweight is likely to be more ______. a. behaviorally-based; cognitively based b. cognitively based; behaviorally-based c. negative; positive d. positive; negative

d.

One way to change someone's attitude is to get that person to give a speech arguing against his or her actual viewpoint. This strategy can lead to attitude change through cognitive dissonance as long as ______ is (are) present. a. peripheral cues to persuasion b. a motivated audience that feels a sense of personal relevance c. two-sided arguments d. insufficient justification for making the speech

d.

Paige wants to buy a puppy. She does some research and decides to buy an English Springer Spaniel rather than a Great Dane because they are smaller, more active, and good with children. Which type of attitude influenced her decision? a. Affectively based attitude b. Behaviorally based attitude c. Explicitly based attitude d. Cognitively based attitude

d.

Suppose that while you are watching a film at a movie theater the words "Drink Coke" are flashed on the screen at speeds too quick for you to see consciously. According to research on subliminal perception, which of the following is true? a. You will get up and buy a Coke, but only if other people start to do it first b. You will get up to by a Coke, but only if you prefer Coke to Pepsi c. You will be less likely to get up and buy a Coke d. You will be no more likely to buy a Coke than if the subliminal messages were not flashed

d.

Which of the following concepts relates to the ironic research finding that the stronger the warning against a certain attitude or behavior, the more people sometimes wish to exhibit it? a. Attitude inoculation b. Peer pressure c. Implicit attitude d. Reactance theory

d.

Which of the following is the best example of a deliberative behavior? a. Buying a candy bar from the rack next to the check-out line at the grocery store b. Telling a salesman who calls you on the phone that you aren't interested in what he's selling c. Deciding at the last minute to skip a class because your friends just told you that they're going to a movie you want to see d. Making a decision regarding where you want to travel over your next vacation break

d.