Ch 9

intangible characteristics

6. Today, many tangible products include aspects that impact the customer's satisfaction before and after the purchase. These aspects that complement the tangible features of a product are called ________.

competitors can take advantage to enhance their product mix or develop marketing strategies to counter a successful product launch.

7. Market testing of a new product can take a long time, and this can result in

Physical aspects of a product

8. In the context of product classifications, tangibility refers to the ________.

convenience

9. Frequently purchased, relatively low-cost products for which customers have little interest in seeking new information and rely heavily on prior purchase behavior are called ________ goods.

intro, growth, maturity, decline

5. The product life cycle (PLC) defines the life of a product in four basic stages, which include ________.

channel members cease to support the product

1. During the decline phase of the product life cycle, ________

Maturity

10. In the ________ phase of the product life cycle (PLC), sales continue to increase but at a decreasing rate.

trial purchase

11. ________ is the focus of a product launch marketing plan, because if you can get consumers to use the product once, you can win them over with superior product design, features, and value.

combine all information (word of mouth, reviews, advertising) and evaluate the product for trial purchase.

12. During the evaluation stage of the product adoption process, consumers ________.

introduction

13. Informing and educating the target audience about the product's benefits and features is part of the communication strategy in the ________ phase of the product life cycle

deliver value to the customer

14. The primary function of marketing and the entire organization, in a broader context, is to ______

Mix

15. Combining all the products offered by a company is called the product ________.

.Resistant to change, they will put off the purchase until there is no other option.

16. Among the five groups of adopters, laggards are people who

approach is to reposition existing products to target new markets

17. When products like cell phones are promoted as a safety device for working women and moms, this demonstrates that one way to find "new" markets is to ________.

durability

18. When a company can show that its product's projected lifetime is high under certain operating conditions, it is using ________ as a product discriminator.

company salespeople

19. Internal sources of generating product ideas include ________.

adoption

20. The rate at which new products become accepted is known as the ________ process.

validation

21. An individual moves through five stages before adopting a product. The five stages include all of the following EXCEPT ________.

the late majority

22. Product followers who purchase older generation models with lower prices and fewer features are called ________.

creating additions to existing product lines.

23. Once a product has been developed and is on the market, the company can extend the product by ________.

adoption

24. During which stage do consumers purchase a product with the intent of becoming a dependable user?

ave not been available before their introduction to the market

25. New-to-the-world products are products that ________.

early majority

26. Among the five groups of adopters, which group is considered critical to long-term success?

innovators

27. Which group of adopters include prime candidates for beta testing and represent a good source of feedback late in the product development process or early in the product launch phase?

innovators 2

28. ________ are product enthusiasts who enjoy being the first to try and master a new product. Innovators

First purchase to last purchase

3. The innovation diffusion process is how long it takes a product to move from ________.

Significant price pressures come from competitors and consumers.

31. An individual moves through stages before adopting a product. During the awareness stage, consumers ________.

Would rather not purchase at all

32. Unsought goods are characterized as being the kinds of goods that consumers

smaller in scope and involves fewer individuals and companies

34. For products designed for business markets, market testing is ________.

sales grow, but at a rate lower than the growth stage

35. During the maturity phase of the product life cycle

Customers

4. External sources of generating product ideas include ________.

encourages customers to evaluate and provide feedback on the prototype.

n the context of product testing, beta testing is designed to ________