Ch. 9 Healthcare Marketing-Final Exam Prep

collateral materials

The brochures, letterhead, business cards, and other items used to support a marketing effort are referred to as

promotional mix

The combination of techniques employed in a marketing campaign is the

billboards

Which of the following is not a form of print media?

both outbound and inbound telemarketing

A call center might be used for

integrated marketing

Developing a promotional piece that can be used on radio, television, and a website is an example of

network television

All things being equal, what is the most expensive form of promotion?

infomercial

An advertising spot that is designed to be educational as well as promotional is a(n)

sales promotion

Giving consumers free items such as T-shirts, water bottles, and refrigerator magnets with the organization's logo is a form of

all of the above

In addition to increasing sales, which function might advertising perform?

trade show

In which of the following circumstances is it more likely that the marketer can interact directly with a potential customer?

internet

Marketing via_______ is a recent development in healthcare.

product advertising

Over the years, there has been a shift in healthcare from institutional advertising to

the product is a major purchase

Personal sales is a preferred form of promotion when

encourages public health efforts

Social marketing differs from most forms of promotion in that it

networking

Which informal form of promotion involves face-to-face interaction, usually in a casual setting?

community outreach activities

Which of the following activities might not be recognized as a form of marketing?

no control over placement

Which of the following is a disadvantage of public service announcement?

direct mail

Which of the following is the most targeted form of promotion?

public relations

Which of the following techniques is an unpaid form of promotion?