ch 9 isys 363
Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of :
Crowdsourcing
Companies rarely use Web pages to analyze customer information
False
Intellectual property refers to all forms of human expression, both tangible and intangible
False
Through what channel did e-commerce first evolve?
Online advertising sales
Which of the following statements about m-commerce payments is not true?
The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets
Tools that record customer activities at Web sties and store them in a log for further analysis are called__________tools.
clickstream tracking
Digital goods are goods that are:
delivered digitally.
Selling the same goods to different targeted groups at different prices is called:
price discrimination.
Which of the following best illustrates the sales recenue model?
Apple accepts micropayments for single music track downloads.
Information ______________exists when one party in a transaction has more information that is important for the transaction than the other party.
Asymmetry
Which of the following statements about B2B commerce is not true?
B2B e-commerce represents approximately three-quarters of the overall B2B marketplace
Selling products and services directly to individual consumers via the Internet best describes:
B2C e-commerce
Which of the following businesses utilizes the content provider Internet business model?
CNN.com
Varying a product's price according to the supply situation of the seller is called _____pricing.
Dynamic
Which of the following best illustrates the affiliate revenue model?
Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase
A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n):
Exchange
A banner ad opens a new window automatically and does not disappear until the user clicks on it.
False
Accumulated balance digital payment systems allow consumers to make instant online payments to merchants and other individuals based on conventional credit card payments
False
An example of the content provider business model is Barnesandnoble.com, a retailer of printed books
False
Because of outsourcing and increased automation, the costs of system maintenance and content creation have fallen and typically make up less than a quarter of Web Site budgets
False
Direct goods are not directly involved in the production process, and normally serve vertical markets
False
Disintermediation provides major benefits to the distributor.
False
E-commerce refers to the use of any networking technologies to transact business
False
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level
False
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down
False
Podcasting allows subscribers to listen to live, streaming radio and other audio content
False
Retail consumer e-commerce is still growing at single-digit rates
False
Web sites cannot currently provide customers with call center interaction.
False
The lowered costs of information storage, processing, and communication, along with the improvement of data quality, have resulted in which unique quality of e-commerce?
Information density
The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
Interactivity
Which development is helping expand B2B e-commerce opportunities?
Internet- based computing models such as .NET and Web services
Based on your reading of the chapter case, which of the four generic business strategies is eBay implementing to combat the slowing of sales growth?
Low-cost leadership
Which of the following is not one of the categories of services that are popular for m-commerce?
M-commerce
Which of the following is an ad that opens automatically and does not disappear until the user clicks on it?
Pop-up ad
The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
Richness
which of the following was the leading advertising format in 2009
Search engine
You are planning the requirements for a site tracking and reporting system for your company Web site. Which of the following information requirements would not be essential for this function?
Secure credit card clearing
In which of the following revenue models does a Web site charge a fee for access to some or all of its offerings on a continual, regular basis?
Subscription
how is the internet and e-commerce causing severe disruption to the existing advertising business model?
Technology players such as Yahoo! seek to dominate online advertising.
Why are companies interested in setting up MySpace profiles for their products?
To gather data on MySpace users linking to them
Which of the following is not a recent development in e-commerce?
Transformation of the business world of the music industry. The music recording industry is disrupted as music creation and distribution become decentralized.
Which of the following is not one of the unique features of e-commerce technology?
Transparency
Advertising networks track user behavior at a multitude of popular Web sites in order to build profiles of each user.
True
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts
True
Amazon.com uses Web personalization as a major marketing tool
True
An example of the service provider business model is Flickr, a photo management and sharing Web site
True
An information broker provides product, pricing , and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers.
True
An online syndicator aggregates content or applications from multiple sources, packaging them for distribution, and reslling them to third-party Web sites.
True
Automobile manufacturing is an example of a vertical market.
True
Exchanges proliferated during the early years of e-commerce, but many have failed, in part because they encouraged competitive bidding that drove prices down
True
In general, for digital goods, the marginal cost of producing another unit is about zero
True
In general, the cost of hardware, software, and telecommunications for building and operating a WEb site has fallen by over 50 percent since 2000
True
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing
True
Some Net marketplaces support contractual purchasing based on long-term relationships with designated suppliers
True
The Internet shrinks information asymmetry
True
Web sites can gather bountiful detailed information about customer behavior and demographics.
True
Information asymmetry exists when one party in a transaction has more information for the transaction than the other party
Ture
Which internet business model is JR.com most closely aligned with?
Virtual storefront
Which of the following Internet business models does Amazon.com use?
Virtual storefront; E-tailer
The electronic payment system in which users make micropayments and purchases on the Web, accumulating a devit balance on their credit card or telephone bill is called a(n)________payment system:
accumulated balance digital
Net marketplaces:
are industry owned or operate as independent intermediaries between buyers and sellers.
Pure-play businesses:
are industry owned or operate as independent intermediaries between buyers and sellers.
Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as
behavioral targeting
business retailing products and service directly via the Internet to individual consumers best describes:
business-to-consumer electronic commerce.
The organizational department responsible for handling customer service issues is the:
call center
Tools that compare user behavior and interests to make purchasing recommendations to users are called ________tools
collaborative filtering
Consumers selling goods and service electronically to other consumers best describes:
consumer-to-consumer electronic commerce.
eBay is an example of:
consumer-to-consumer electronic commerce.
Pure-play businesses:
did not have an earlier existing bricks-and-mortar business before they went to the Internet.
Reducing the business process layers in a distribution channel is called:
disintermediation
Compared to traditional goods, digital goods have:
greater price flexibility.
Compared to digital markets, traditional markets have:
higher transaction costs.
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
marketspace
The cost to a merchant of changing the price of a product is called a ______ cost
menu
A "supersite" that provides a comprehensive entry point for a huge array of internet resources and services is called a(n):
portal
An extranet that links a large firm to its supplier and other key business partner is called a(n):
private industrial network
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
procurement
Market creators
provide a digital environment where buyers and sellers can establish prices for products
Collaborative filtering is a personalization technique used to provide:
recommendations based on assumed interests
Transaction brokers"
save users money and time by processing online sales dealings
The effort required to locate a suitable product is called:
search costs
A blog typically contains a :
series of chronological entries.
Which Internet business model is Photobucket most closely aligned with?
service provider
Based on your reading of the chapters, e-commerce is:
still in a revolutionary phase.
What strategy was implemented by Stonyfield Farm in its use of blogs?
strengthen customer and supplier intimacy
The quality of ubiquity, as it relates to e-commerce, is illustrated by
the availability of Internet technology everywhere and anytime
EDI is:
the exchange between two organizations of standard transactions through a network.
In a phenomenon called ___________, some argue that large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts
the wisdom of crowds
Information density refers to the :
total amount and quantity of information available to all market participants.
E-hubs are more _______ than private industrial networks.
transaction-oriented
