CH11
36) ________ of procurement officers use auctions to purchase goods.
Over one third
59) E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________.
transaction interference
24) Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
virtual communities
19) In 2015, which age group has the fastest growing rate of Facebook usage?
Adults over 65
57) A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
watch list
17) ________ is an example of a practice network?
Doximity
45) Which of the following types of auctions is most often associated with sellers that have many identical items to sell?
Dutch Internet auctions
46) All of the following types of auctions generally involve single units except:
Dutch Internet.
47) A(n) ________, in which the highest bidder wins, is the most common form of auction.
English auction
23) Which of the following statements about Instagram is not true?
Instagram is owned by Twitter.
13) In 2015, Fortune 500 companies used ________ more than Facebook.
14) On which of the following do users spent the least amount of time per month?
9) ________ is the second leading social network in the United States in terms of monthly unique visitors.
21) ________ recently acquired LinkedIn.
Microsoft
22) ________ was an early investor in Facebook.
Microsoft
20) Which of the following early leaders in social networking has been reinvented as a music-oriented social network?
Myspace
11) Each of the following is a top six social network site in the United States except:
Myspace.
43) ________ allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed.
Proxy bidding
61) ________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.
Shill bidding
1) One of the first online virtual communities was:
The Well.
76) Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
27) Facebook was the leader in U.S. ad spending revenues on social networks in 2016. What company earned the second most amount of ad spending revenue?
10) Which of the following is a leading social network in Russia?
VK
73) ________ has tentatively agreed to purchase Yahoo.
Verizon
12) Facebook owns ________.
60) ________ refers to the feeling that one has paid too high a price for an item won at auction.
Winner's regret
77) After Google, the next portal/search engine site with the most unique visitors is:
Yahoo.
3) Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
4) Bloom is an example of a(n):
affinity community.
16) Healthboards is an example of a(n) ________ social network.
affinity-based
75) Which of the following is not one of the three defining characteristics of a portal?
auctions
53) Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
2) The technology used by early online communities was limited to mostly:
bulletin boards.
37) All of the following are benefits of auctions except:
decreased price transparency.
38) Which of the following is the market leader in C2C auctions?
eBay
26) The amount of time visitors spend on a site is a measure of ________.
engagement
40) The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
equipment
54) Threatening negative feedback in return for a benefit is an example of:
feedback extortion.
55) One partial solution to high monitoring costs is ________ pricing.
fixed
78) ESPN.com is an example of a:
focused content portal.
6) Instagram is an example of a(n):
general community/social network.
5) A website designed to give horse enthusiasts a common discussion area would be classified as a(n):
interest-based social network.
49) Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
58) The time spent watching and reviewing auction bids is a part of ________ costs.
monitoring
56) The term ________ refer(s) to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
network effects
7) Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?
newsfeed
25) A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice.
practice network
39) Which of the following is not a risk or cost of Internet auctions?
price transparency
41) All of the following are solutions to the problem of high monitoring costs except:
seller rating systems.
52) Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?
seller's lament
51) ________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
Herd behavior
74) Yahoo owns all of the following except:
Instagram.
42) Which of the following types of auctions "shields the brand" of the seller?
Name Your Own Price auction
48) Priceline is an example of a(n):
Name Your Own Price auction.
18) ________ has the highest penetration of social network usage among the general population.
North America
44) When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:
price matching.
79) Which of the following is not one of the typical portal revenue sources?
referral fees
15) When did the first online communities form?
the 1980s
50) The profit a seller makes at auction is a function of all of the following except:
watch lists.
