CH.5 Quiz

A person's buying choices are influenced by four major psychological factors. Which is NOT one of these factors?

alternative evaluation

________ is a person's pattern of living as expressed in her psychographics, including her activities, interests, and opinions.

lifestyle

Activities, Interests, Opinions

number of children in the family

Marketers describe the way a consumer processes information to arrive at brand choices as ________.

alternative evaluation

When a customer feels uneasy about losing out on the benefits of a brand she chose not to purchase, she is experiencing ________.

cognitive dissonance

The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

family

________ describes changes in an individual's behavior arising from experience.

learning

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

motive

An invitation to go skiing for the weekend forced Donna to look at her current wardrobe. She decided she needed a much warmer coat. Donna was in which stage of the purchase decision?

need recognition

The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.

perceived performance

________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

perception

After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.

postpurchase behavior

If a consumer's experience is rewarding, that consumer will probably use the product more and more. The consumer's response to the product will be ________.

reinforced

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information to which he is exposed is called ________.

selective attention

Family is one of the ________ factors that influence consumer behavior.

social

________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.

social classes

Which of the following is NOT part of Maslow's Hierarchy of Needs?

stimulus needs

A customer's lifestyle can be measured by using the AIO dimensions. What does AIO stand for?

Activities, Interests, Opinions

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.

Opinion leaders

Companies that use brand ambassadors are participating in ________.

buzz marketing