Chapter 10
Which of the following would be an example of priming in action?
A news viewer expects violent crime to escalate because the evening news starts with a violent crime each night.
The "long tail" is a phenomenon related to the
pattern and rate of Internet news readership.
What technology led editors to substitute news reports for partisan commentary?
telegraph
Which region of the country overall has the LOWEST connectivity to the Internet?
South
The FCC restriction requiring broadcasters to "afford reasonable opportunity for the discussion of conflicting views of public importance" was known as the
Fairness Doctrine.
Which of the following networks pioneered the partisan model for cable news reporting?
Fox News
Staunch conservatives are most likely to pay regular attention to
Fox News.
The Gazette of the United States was founded to promote the policies of President
George Washington
Yellow journalism contributed most notably to public support for the
Spanish-American War.
How has the Internet affected the watchdog role of the media?
It has expanded the watchdog capacity of the media.
Which of the following statements about partisan-centered communications is accurate?
Most partisan Internet sites seek to intensify partisan outrage.
Which of the following statements has been shown by scholarly research to be true?
Network journalists tend to be negative.
The circulation battle of which two newspapers may have contributed to the outbreak of the Spanish-American War?
New York Journal and New York World
During the early 20th century, which newspaper developed a reputation as the country's best newspaper?
New York Times
Which of the following statements is true?
Objective journalism is based on the communication of facts in a fair manner.
Which of the following is true of age differences in news consumption?
The average cable news viewer is older than 50.
Historically, the American press has shifted from
a political to a journalistic orientation
The reason the news product is designed to fascinate as well as to inform is
that news organizations are fundamentally businesses and must obtain revenue to survive.
Partisan talk radio got its start
after the abolition of the Fairness Doctrine.
One consequence of today's high-choice media system is
an increase in the number of people who use partisan outlets as their primary news source.
The Federal Communications Commission (FCC) has regulatory oversight over which of the following?
broadcast radio
Early American Newspapers
could not have survived without political party support.
During the era of objective journalism, the commitment of newspapers to two-sided news reporting
did not extend to their editorializing.
The news provides a refracted version of reality because it
emphasizes dramatic and compelling news stories.
Of the following, the news media are most likely to focus on
events that are timely.
Which of the following is a consequence of the high-choice media system?
greater control by people over what they see and hear
Which of the following is associated with people's exposure to partisan news outlets?
greater political interest and engagement
Which of the following is a characteristic of the "inattentive audience"?
greater susceptibility to disinformation
Presidential candidates in the 1960s, compared with today,
had longer sound bites, on average, in broadcast television newscasts.
One special contribution of Internet-based news is that it
has expanded freedom of the press to a larger number of Americans.
The media perform the signaling role by
informing the public of breaking events and new developments.
One of the reasons the reporting of national news is relatively uniform among news sources is that
many outlets take their news from a single source, the Associated Press.
Scholarly research has shown that, overall, the traditional media
may have a slight liberal bias, and it depends on the outlet.
The Watergate scandal illustrates the
power of the media to serve as watchdog to safeguard against abuses of power
The term "framing" is used to describe the
process of selecting certain aspects of reality and then crafting news stories around those aspects.
The FCC's requirement for radio stations relating to equal airtime
prohibited broadcasters from selling or giving time to political candidates without offering the same to their opponents.
MSNBC responded to Fox's ratings success by
recasting themselves as the liberal alternative to Fox.
Objective journalism is based on the idea that the reporter's job is to
report the facts and present both sides of a partisan debate.
On-the-scene coverage of a natural disaster is an example of the press's role of
signaler
Agenda-setting is an action that falls under which of the major roles played by the press?
signaling
During what decade did the American television network news audience change from a growing to a shrinking one?
the 1980s
The yellow journalism of the late 19th century was characterized by
the emphasis on sensationalism as a way of selling newspapers.
Which institution receives the most news coverage from the national press?
the presidency
The news media's common-carrier role is based on the idea that
the press should provide a channel through which political leaders can communicate their views to the public.
What development brought about a dramatic reduction in television's capacity to generate an interest in news?
the rapid spread of cable TV
The federal government's licensing of broadcasting was based primarily on
the scarcity of broadcasting frequencies.
