Chapter 10: Beginning and Ending the Speech

The Conclusion

- drive your ideas home - final impression - the conclusion is the climax of the speech

Getting Attention and Interest

- relate the topic to the audience - state the importance of the topic - startle the audience = must relate directly to the subject of the speech - arouse the curiosity of the audience - question the audience - being with a quotation - tell a story (referring to the occasion, audience participation, using audio equipment or visuals, relating to the previous speaker, humor)

Reinforce the Central Idea

- summarize your speech: restating the main points; restates the central idea and main points - ending with a quote: quote has to relate to the central idea - make a dramatic statement - refer to the introduction

Signal the End of the Speech

- the phrases - manner of delivery

speech introduction checklist

1. Did I gain the attention and interest of the audience 2. Relate the speech topic 3. Reveal topic 4. Establish credibility 5. If controversial, did I establish goodwill 6. Define key terms 7. Preview statement of the main points 8. Intro is 10-20% 9. Worked out the language of my introduction in detail 10. Practiced the delivery of introduction

Tips For the Conclusion

1. Keep out for concluding materials 2. Conclude a bang and be creative 3. Conclusion should be 5-10% 4. Practice

Speech Conclusion Checklist

1. Signal that speech is ending 2. Reinforce the central idea 3. Conclusion is 5-10% 4. Worked out the language of conclusion 5. Practiced the conclusion

Introduction what are the four objectives

1. get attention and interest of the audience 2. reveal the topic of speech 3. establish credibility and good will 4. preview the body of the speech

Tips for the Introduction

1. keep it brief (10-20%) 2. look for introductory materials 3. be creative 4. determine the main pints 5. practice the introduction 6. make sure the audience is ready before you start

crescendo ending

a conclusion in which the speech builds to a zenith of power and intensity

dissolve ending

a conclusion that generates emotional appeal by fading step by step to a dramatic final statement

rhetorical question

a question that the audience answers mental rather than out loud

Preview The Body of The Speech preview statement

a statement in the introduction of a speech that identifies the main points to be discussed in the body - smooth lead to the body of the speech

another concluding technique

direct appeal to your audience for action

what does the introduction and conclusion do?

prepares the listeners for what is to come and ties up the speech and alerts the listeners that the speech is ending

Reveal the Topic

state clearly the topic of your speech

Establish Credibility and Goodwill credibility

the audience's perception go whether a speaker is qualified to speak on a given topic

goodwill

the audience's perception of whether the speaker has the best interests of the audience in mind

what are the two major functions of the conclusion?

to let the audience know you are ending the speech and to reinforce the audience's understanding of or commitment to the central idea