Chapter 10 Online Content and Media T/F
10) Online readership of newspapers is declining by more than 10% a year.
FALSE
15) In 2013, the social gaming market is the fastest growing form of online gaming.
FALSE
3) The impact of the Internet on media appears to be decreasing the total demand for media.
FALSE
5) Today, the Internet generates over 25% of total media revenues.
FALSE
2) The average American still spends more time watching television than using the Internet.
TRUE
1) The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline
TRUE
11) Cannibalization is a major challenge facing book publishers.
TRUE
12) In the wholesale model of e-book distribution, pricing power is with the retailer.
TRUE
13) By 2016, online movies are expected to surpass music as the largest form of online revenue in terms of revenue.
TRUE
14) The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.
TRUE
4) Internet users consume more media of all types than non-Internet users.
TRUE
6) The a la carte revenue model allows users to pay only for what they use.
TRUE
7) Videos are the fastest growing form of paid content.
TRUE
8) The overall size of the online video audience is about the same size as the traditional television audience.
TRUE
9) Smartphones are an example of technological convergence.
TRUE
