Chapter 10 Quiz
Higher ticket purchases are most likely to be made on a mobile device
false
More than _____ of searches take place on a mobile device in the US and Japan with about half local content
half
Majority of searches are now conducted on a mobile device
true
Objective of the key word bidding is to get the best ranking for the lowest cost
true
Search engine optimization is a complicated process with activities that must be carried out by a multi-disciplined team, including the market development, webmaster, customer service etc
true
Search marketers are interested in social media simply because consumers are on social media
true
With PPC (Pay per click) firms bid on keywords to obtain lucrative ad ranking
true
Steps in the SEO process include
1. define the target market 2. find out what the users search for and why they search 3. develop a search strategy > keywords and phrases 4. develop a related content strategy 5. redesign site with keywords and content in mind 6. register the site with search engines 7. good to implement a paid search campaign to boost the organic SEO
Good goal for keyword density on a website is _______
25-30%
Page rank
a mathematical algorithm that indicates how important a page is- the search results from SEM, indicating how important a page is on the web, how important a search ranking is on the web and how important a search term is on the web
3 major influencers on organic search rank include
links content rank brain
Key factors in SEO (search engine optimization)
off site SEO technical content
Rank brain
or voice usage, is defined as a machine learning query enhancement tool to take into account the relevance and content of search to match queries to relevance
Google and other search engines, use the following data to make search results relevant
previously clicked links geographic location other google accounts search history IP address type of device (mobile or desktop) browser cache and cookies
SEO or _____ ______ _________________ is when marketers edit code and content to improve visibility in search engines without paying
search engine organization
