Chapter 11 HW Quiz

Most cultures in the world encourage the same degree of conformity.

f

Within groups, informal rules of behavior are called ________. beliefs values norms interpersonal dynamics

norms

Explain brand community. Give one example. (WRITTEN QUESTION)

"A brand community is a group of consumers who share a set of social relationships based on usage or interest in a product". An example of this concept is people who drive Jeeps see themselves as part of an exclusive community.

Explain product involvement and utility. Give one example. (WRITTEN QUESTION)

According to the text, product involvement and utility is "the degree to which an individual will use the product to satisfy their needs". An example is this is Schoolers giving FSU students study packets to pass their classes.

James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. James has purchased Jordan gear, follows Jordan's career, and he has often thought about how to give back to his community the way MJ has. Which of the following reference group terms would apply to James Otis and his relationship with Michael Jordan? membership reference group avoidance reference group aspirational reference group tribal reference group

aspirational reference group

Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. Angela's change of behavior, as a reaction to group pressure is called __________________.

conformity

Frank works at the toy store. His friends from the local softball team always call him in early December to find out when he is getting a shipment of the most popular toys, because they believe Frank will know about this before anyone else does. Frank possesses ___________________ power.

information

Power that is granted by virtue of a social agreement, such as the authority we give to police officers, is called ________. referent power information power legitimate power expert power

legitimate power

A group composed of people that the consumer actually knows is called a(n) ________ reference group. aspirational tribal membership networked

membership

________ argue(s) that each of us has several "selves that relate to groups." Cultural pressures Social loafing Social identity theory Membership groups

social identity theory

________ describes the capacity to alter the actions of others. Social power Social pressure Social interaction Social involvement

social power

Consumers are swayed more by negative word of mouth than by positive comments.

t

Sophie tells Nick about a great new restaurant. Sophie is practicing ________. word-of-mouth communication social advertising group advertising viral advertising

word of mouth communication

Anna asks people in her social group their opinion about a movie before she watches it. Her social group is an example of a(n) ________. group norm leaderboard core group reference group

reference group