CHAPTER 11 SMARTBOOK ANSWERS
___SETS A PRICE THAT ENDS IN THE NUMBER 5,7, OR 9.
ODD-EVEN PRICING
WHICH OF THE FOLLOWING STATEMENTS ABOUT DIRECT MAIL ARE CORRECT? (CHECK ALL THAT APPLY.)
ONE ADVANTAGE OF USING THE DIRECT MAIL APPROACH IS THE ABILITY TO SELL ON A BUSINESS SCHEDULE. IT TAKES MANY FORMS INCLUDING POSTCARDS, CATALOGS, AND VIDEOS. BUSINESSES DON'T HAVE TO MAKE MAJOR INVENTORY INVESTMENTS, THUS THERE ARE LOW COSTS FOR GETTING STARTED.
THE___IS THE HIGHEST PRICE THAT WILL PRODUCE A DESIRED LEVELOF SALES IN AN INTENDEDMARKET.
OPTIMUM PRICE
TRAFFIC GENERATORS ARE
OTHER BUSINESSES THAT BRING CUSTOMERS TO THE AREA
____IS A STRATEGY WHERE THE PRICE IS SET ABOUVE THE COMPETITORS' PRICE TO INDICATE THAT THE FIRM'S PRODUCT IS OF HIGHER QUALITY.
PREMIUM PRICING
___IS A STRATEGY WHERE THE PRICE IS SET ABOVE THE COMPETITORS' PRICE TO INDICATE THAT THE FIRMS PRODUCT IS A STATUE SYMBOL
PRESTIGE PRICING
PREMIUM PRICING IS
A STRATEGY WHERE THE PRICE IS SET ABOVE THE COMPETITORS' PRICE TO INDICATE THAT THE FIRM'S PRODUCTIS OF HIGHER QUALITY.
MATCH THE TYPICAL LOCATIONS FOR SERVICES (IN THE LEFT COLUMN)WITH THEIR EXAMPLES(IN THE RIGHT COLUMN)
AT A CLIENT'S LOCATION-PEST CONTROL AT A MUTUALLY ACCESSIBLE LOCATION-RESTAURANTS AT A REMOTE LOCATION-FULFILLMENT CENTERS
A WHOLESALER IS AN INTERMEDIARY BUSINESS THAT
BUYS AND SELLS TO BUSINESSES RATHER THAN CONSUMERS
A WHOLESALER IS AN INTERMEDIARY BUSINESS THAT
BUYS AND SELLS TO BUSINESSES RATHER THAN CUSTOMERS
___IS A STRATEGY WHERE THE PRICE FOR AN ITEM IS RELATIVELY LOW AND THEN CHARGING MUCH HIGHER PRICES FOR THE EXPANDABLES IT USES.
CAPTIVE PRICING
___ARE THE PEOPLE AND FIRMS WHO CONNECT PRODUCERS OF GOODS AND SERVICES WITH CUSTOMERS.
CHANNELS
___IS AN EXISTING FIRM EITH THE CORRECT MANUFACTURING CAPABILITIES THAT MAKES PRODUCTS FOR OTHER BUSINESSES.
CONTRACT MANUFACTURER
DIRECT EXPORTING IS
EXPORTING WITHOUT USING INTERMEDIARES
AN ESTIMATION OF WHAT A PRICE SHOULD BE BASED ON INFORMATION EXTERNAL TO A CONSUMER IS CALLED AN___REFERENCE PRICE.
EXTERNAL
WHICH OF THE FOLLOWING ISSUSESIS A FIRM OWNER WORKING OUT A LEASED WORKSPACE LIKELYTO FACE IN THE CONTEXT OF DAY-TO-DAYOPERATIONS? (SELECT ALL THAT APPLY.)
HIDDEN CHARGES THAT HAVE NOT BEEN ADDED TO A PROPERTY'S LEASE PAPERS. LACK OF SPECIFICATIONS ABOUT OPERATING HOURS.
IN THE CONTEXT OF TRADITIONAL LAYOUTS FOR RETAIL OPERATIONS, WHICH OF THE FOLLOWING ARE TRUE OF THE FREE-FORM LAYOUT?(CHECK ALL THAT APPLY.)
IT LAYS OUT A STORE IN SECTIONS WITH AISLES MEANDERING THROUGH THE STORE. IT HAS VISUAL IMPACT.
IN THE CONTEXT OF CONCESSIONS ASSOCIATED WITH SUBLETTING PROPERTIES,___REFER TO THE PERMANENT MODIFICATIONS MADE TO A LOCATION TO FIT A BUSINESS'S NEEDS.
LEASEHOLD IMPROVEMENTS
WHICH OF THE FOLLOWING STATEMENTS ABOUT TELEMARKETING ARE CORRECT? (CHECK ALL THAT APPLY.)
MANY CONSUMERS FIND THIS TYPE OF MARKETING ANNOYING, BUT IT IS STILL A VIABLE FORM OF DIRECT MARKETING. IT CAN BE EITHER INBOUND WHERE CUSTOMERSCALL THE COMPANY OR OUTBOUND WHERE THE COMPANY CALLS THE CUSTOMER. IT IS THE MOST EXPENSIVE FOR OF DIRECT MARKETING.
WHICH OF THE FOLLOWINGOBJECTIVES DO SMALL BUSINESS LOOK AT TO ACHIEVE TO ENSURE THEIR SURVIVAL IN THE EARLY YEARS?
MAXIMIZING PROFITS INCREASING MARKET SHARE
WHICH OF THE FOLLOWING ARE EXAMPLES OF AN EXTERNAL REFERENCE PRICE? (CHECK ALL THAT APPLY.)
NEWSPAPER ADVERTISEMENTS ADVICE FROM FRIENDS COMPARISON SHOPPING
A___PROMOTIONIS A FORM OF COMMUNICATION THAT ENCOURAGES THE CUSTOMER TO ACT
SALES
A(N)___IS A NONPROFIT ORGANIZATION OR INSTITUTION THAT PROVIDES BUSINESS SERVICES BY USING WORKERS WHO HAVE DISABILITIES OR WHO ARE REHABILITATED.
SHELTERED WORKSHOP
___IS CONTACT VIA TELEPHONE FOR THE PURPOSEOF SELLING A PRODUCT OR SERVICE.
TELEMARKETING
WHICH OF THE FOLLOWING LAYOUT FORMATS ARE USED FOR MANUFACTURING OPERATIONS? (CHECK ALL THAT APPLY)
THE PROCESS LAYOUT THE PRODUCTIONLINE LAYOUT
TRUE OR FALSE: CHANNELS ARE IMPORTANT TO A FIRM'S MARKETING STRATEGY AND PROFITS.
TRUE
CAPTIVE PRICING IS A STRATEGY
WHERE THE PRICE FOR AN ITEM IS RELATIVELY LOW AND THEN CHARGING MUCH HIGHER PRICES FOR THE EXPENDABLES IT USES.
PRESTIGE PRICING IS A STRATEGY
WHERE THE PRICE IS SET ABOVE THE COMPETITORS PRICE TO INDICATE THAT THE FIRMS PRODUCT IS A STATUS SYMBOL.
A(N)___IS AN INTERMEDIARY BUSINESS THAT BUYS AND SELLS TO BUSINESS RATHER THAN CONSUMERS.
WHOLESALER
WHICH OF THE FOLLOWING STATEMENTS REGARDING MAIL ORDER ARE CORRECT?
CUSTOMERS CAN READ THE ADVERTISEMENTS AT THEIR LEISURE AND HAVE TIME TO DECIDEWHETHER TO MAKE A PURCHASE. THESE ARE SALES MADE FROM ADS IN NEWSPAPERS OR MAGAZINES. A COMPANY HAS CUSTOMER SERVICE PEOPLE TO PROCESSPHONE, MAIL, AND ONLINE PURCHASES.
___EXPORTING IS EXPORTING WITHOUT USING INTERMEDIARIES.
DIRECT
___IS A MEHTOD OF SELLING IN WHICH CATALOGS, BROCHURES, AND OTHER PIECES OF MARKETING MATERIALS ARE MAILED DIRECTLY TO CUSTOMERS.
DIRECT MAIL
___IS AN EXISTING FIRM WITH THE CORRECT MANUFACTURING CAPABILITIES THAT MAKES PRODUCTS FOR OTHER BUSINESSES.
CONTRACT MANUFACTURER
