Chapter 13 Concept Check 2: Learning Objective 13-3

______ is a distribution strategy aimed at maximum market coverage by selling in every outlet where potential customers might want to buy.

Intensive distribution

______ is a distribution strategy that utilizes only a relatively small portion of possible retailers in each area.

Selective distribution

A ______ offers a wide variety of merchandise and a high level of service.

department store

The type of nonstore selling that involves selling products through catalogs, telemarketing, and infomercials is called _____.

direct-response retailing

The type of nonstore selling that involves customers shopping via a mobile device such as a phone or tablet is called ______.

m-commerce

A supercenter ______.

sells a complete selection of food and general merchandise at a steep discount in a single enormous location

A ______ sells a wide selection of merchandise within a narrow category.

specialty retailer