chapter 13: influencer marketing with social media (2021)

In which way did travel agency Contiki use social media influencers to increase awareness among 18-35 year olds?

Invited them on a trip around the world and had them document the trip.

Which of the following is NOT a benefit of influencer marketing with social media?

Less credibility

A social media influencer is ______.

Someone who exerts his or her influence through social media

Which platform did Chipotle leverage for the #ChipotleLidFlip challenge?

TikTok

Influencer marketing is the fastest growing method to attract new customers.

True

The majority of Teenage YouTube subscribers trust influencers opinions over traditional celebrities.

True

On average, brands earn ________ for every $1 spend on influencer marketing.

$6.50

Which of the following are influencer persona types?

All of these options: - Celebrity - Business leader - Industry expert - Academic

Which of the following are characteristics of a good influencer?

All of these options: - Credibility - Authenticity - Reach - Engaging - Activity

Which of the following are ways brands can use influencers?

All of these options: - Give influencers free products to try in exchange for a review or a mention on social media. - A social media account takeover. - Using influencers to promote a brand's content by posting on their own social media channels. - Invite influencers to be guest bloggers.

What is the first step in creating a social media influencer marketing strategy?

Establish your goals